Issue: Cost per lead too high, did an analysis but 

Example: $705 lead cost on Emsculpt Neo Campaign Westlake Location 

Lead count: 2 leads since 9/24 to 9/30

Conversion rate: last 7 days: 8.33% last 14 days 4%

Cost Per Lead: last 7 days: $307 last 14 days $705.92

Cost per Click 7 days: $25.60 last 14 days $28.34

Landing page listed in ads: https://go.apexskin.com/emsculpt-neo-westlake/

Landing page you land on when clicking ad: https://go.apexskin.com/emsculpt-neo-westlake/

     Yes/No Offer matches ads and landing page: $500 off

GTM: GTM-M89XTRV
     Yes/No: GTM is correct: Fired correctly

Ad account number: 510-410-7007

     Yes/No: popup and gravity form both submit quickly and direct to confirmation page

Confirmation page: https://go.apexskin.com/c/emsculpt-neo-westlake/

Website landing page loading speed:
     Google Page Insights: 32.4 s 
     Pingdom: 1.05 s

Lead Reporting: Equal number of leads on paid report as in lead sheet

Strong ad restriction: No ads are not strongly restricted 

Website optimizations' checklist: No (see below screenshot for mobile)

Targeting: 10miles around office

image.png 87.7 KB • Download