Apex Dermatology - www.apexskin.com - EC

Micro Website Development • CoolSculpting Digital Marketing Set Up • Digital Marketing Monthly Management Service •

Move Campaigns to Consolidated One

Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Ivonne Ackerman, Medstar Ivonne
You mentioned on Campfire that you would like Shane to move these campaigns into a consolidated one.
Can you please let us know which ones exactly you want to be added to the consolidated campaign?

These are all the ones we have running on Google ads now for this client:

Coolsculpting Elite- Westlake
Coolsculpting Elite- Hudson
Coolsculpting - Mayfield
Coolsculpting- Medina
Emsculpt NEO - Hudson
Emsculpt NEO - Westlake
Emface - Hudson
Emface - Westlake
CS Elite - Concord -

Total - $14,250.00

Comments & Events

Ivonne Ackerman, Medstar
Shane Quast, Medstar Shane per our meeting today, we're moving all of these into the consolidated campaign.

Emily, Medstar Emily  fyi.
Shane Quast, Medstar
I'm on it. Wouldn't it be better to do a consolidated campaign for each location though? 
Emily, Medstar
Ivonne Ackerman, Medstar Ivonne Shane Quast, Medstar Shane  should we wait until I get confirmation on which treatments will be out of the new Mayfield location they are opening on the 17th like we discussed in the meeting?
Ivonne Ackerman, Medstar
Shane Quast, Medstar Shane yes please proceed by location. We can get started with all of them but Mayfield?

Emily, Medstar Emily  
Emily, Medstar
Shane Quast, Medstar Shane  please hold off!  Ivonne Ackerman, Medstar Ivonne  and I just discussed this. Thanks 
Shane Quast, Medstar
Ok, I'll hold on this task. 
Alyssa Workman, Medstar
Emily, Medstar Emily  anything need to happen here? 
Emily, Medstar
Alyssa Workman, Medstar Alyssa  I am still waiting on clarification from the client. She texted me back yesterday letting me know she will get back to me by the end of the week. She has been swamped since her marketing director has been on PTO. 
Alyssa Workman, Medstar Got it, thx!
Emily, Medstar
Shane Quast, Medstar Shane Please see below my notes as discussed in our meeting yesterday. 

Let me know how you think we should go about consolidating this client's coolsculpting campaigns on Google

  • Their Emsculpt Neo & Emface campaigns will be switched to Meta once they create a new page etc. so we will not include this in the consolidation. 
  • Their address for Mayfield Heights needs to be updated. The new address is 29111 Cedar Road Mayfield Heights, OH 44124. 
  • They want their Canton coolsculpting campaign turned back on. 
  • Their competitors are: 
  1. Docere Medical Spa & Laser Center: 11.8 miles away from their Westlake location, 26.3 miles away from their Hudson location & 29.3 miles away from their Mayfield location
  2. Mi Bella Aesthetics: 4 miles away from their Westlake location, 30.7 miles away from their Mayfield location & 43.3 miles away from their Hudson location
  3. Spa West: 0.5 miles away from their Westlake location, 32.4 miles away from their Mayfield location & 40.5 miles away from their Hudson location
  • Please see the photo below which shows the mileage distance from all of their locations

Let me know if you have any questions! 
Shane Quast, Medstar
Thanks Emily, Medstar Emily let me see what I can do
Emily, Medstar
Shane Quast, Medstar Shane  thank you! Once a decision is made I will then get the landing pages updated accordingly.  
Shane Quast, Medstar
Emily, Medstar Emily  let's do one CS landing page that has details for all locations on it please. 
Emily, Medstar on it. thanks!
Hector Mota, Operations Manager at Medstar
So what are we doing? Are we consolidating per location? I need to update the spreadsheet accordingly. 
Emily, Medstar
Hector Mota, Operations Manager at Medstar Hector we are not including their Emsculpt neo or Emface campaigns in the consolidation. Their CS campaigns will be the only ones getting consolidated.

Shane Quast, Medstar Shane  let us know what you ended up deciding on how to consolidate the CS campaigns and how it will affect the budget. The landing page is in the process of being updated. 
Shane Quast, Medstar
I want to do all locations from one campaign
Hector Mota, Operations Manager at Medstar
Emily, so this is the budget we will have correct?
Shane, please let me know if this is what you have as well.

Shane Quast, Medstar
I'm all over the map with this. Let's let Emily, Medstar Emily  confirm first. 
Emily, Medstar
Hector Mota, Operations Manager at Medstar Hector Shane Quast, Medstar Shane Yes you can move forward with that budget for the consolidated campaign. I trust your judgment on what it should be. As long as that budget is not more than what it previously was for all her CS campaigns since I would then have to confirm with her.

Hector Mota, Operations Manager at Medstar Hector I would like to clarify that Coolsculpting Medina should not be on that. We do not or never have had a campaign running for that location. Also, can you please remove the Meta budgets since those have also never been running. They also will all be CS Elite. 

As mentioned in my previous note with the map, the consolidated coolsculpting campaign should include the following locations: 
  1. Concord: 7580 Auburn Rd Suite #301, Concord, OH 44077 
  2. Westlake: 4350 Crocker Rd #300, Westlake, OH 44145
  3. Hudson: 5655 Hudson Dr Suite #301, Hudson, OH 44236
  4. Mayfield Heights: 29111 Cedar Rd, Mayfield Heights, OH 44124 (please note that this is a NEW address) 
  5. Canton: 4124 Munson St NW, Canton, OH 44718

Please let me know if you have any questions, thanks! 

P.S. The consolidated landing page is still getting updated and I will share it here as soon as it is complete 
Hector Mota, Operations Manager at Medstar
Emily, Medstar Emily
Good day to you.
Interesting about the Medina and FB budgets since those have been added to the spreadsheet for more than a year. In any event, thank you for letting me know. I have updated it again.

Shane Quast, Medstar
Emily, Medstar Emily we've got some issues with the new landing page: 
  • When you submit the form for some locations, instead of directing to the confirmation URL it just gives a success message in the form. We won't be able to track these leads - let's get them all to a confirmation page. 
Emily, Medstar
Shane Quast, Medstar Shane  on it thanks! I'll let you know when it's fixed
Emily, Medstar
Shane Quast, Medstar Shane sharing Isaacs response in regards to your above message on 8/25. 
"This usually happens you do too many test from the same IP address and use similar data input in the forms or use "test" in any of the fields. Please ask him to do a new test from a different network with real details. If he still sees the same issue. Please ask him to share the page url and form location that he submitted"
Emily, Medstar
Shane Quast, Medstar Shane did you pause all of their emsculpt neo and emface ads? Those should still be running, thanks! 
Shane Quast, Medstar
I just put them back on .
Emily, Medstar thank you!!
Shane Quast, Medstar
Am I still holding on this task? Where are we?
Hector Mota, Operations Manager at Medstar
Emily, Medstar Emily  please let us know. 
Thank you. 
Emily, Medstar
Shane Quast, Medstar Shane Hector Mota, Operations Manager at Medstar Hector  nothing else needs to be done here. waiting on them to pay their invoice so we can get some ads on Meta as well but I will create a new task when we are ready for that. thank you! 
Hector Mota, Operations Manager at Medstar
Thanks for letting us know. I am going to close out this task then until that time comes. 
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.