Artistry Skin & Laser - www.artistryskinandlaser.com

This is for a client who already has a website we can use that we just need to optimize.

Bio-identical hormone service page unique content

Assigned to
Kamie Allen, Content Manager Kamie A.
Due on
Notes
Kamie Allen, Content Manager Kamie


note from client:
  evexipel.com and evexiasmedical.com.  There is also info on myevexias but I have to find out how to get you into that site.  That is where they have the logos and brand box info. 
 
I am doing pellets but I am also doing BHRT – meaning I can write for creams, troches, vaginal troches or whatever form works best for them.  I also do adrenal fatigue, thyroid, gut health and stress.
 
Looking forward to growing this.  Thanks for your help.

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Kamie Allen, Content Manager Kamie Alyssa Workman, Medstar Alyssa   This sentence doesn't make sense to me, can you help clarify?

Commonly, when testosterone declines, so does the man's quality of life. Like in women, it is harder to enjoy life while feeling a little less.

Feeling a little less what? 
Ivonne Ackerman, Medstar Great catch!
Kamie Allen, Content Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany  thanks for catching that. That doesn’t make much sense. Can you just delete the sentence entirely?
Kamie Allen, Content Manager
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I think only if the service isn’t well known or recognized
Kamie Allen, Content Manager
Ivonne Ackerman, Medstar Ivonne  can you confirm?
Alyssa Workman, Medstar
Yes that is correct Kamie Allen, Content Manager Kamie Brittany Redding, Digital Marketing Manager at Medstar Brittany , only if the service isn't well known or recognized. Thanks for asking and clarifying!
Alyssa Workman, Medstar
I will assign this page to be created in a new task. Thanks for getting this done team! 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa Kamie Allen, Content Manager Kamie Brittany Redding, Digital Marketing Manager at Medstar Brittany  correct, only if the service isn’t well known or if the device isn’t known.
Alyssa Workman, Medstar Right device too
Alyssa Workman, Medstar Thanks!
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Alyssa Workman, Medstar
Kamie Allen, Content Manager Kamie the client has requested for some revision/addition to FAQs like this example -   FAQ - Evexias Medical Centers.- Can you please let me know how much additional time it takes to revise these so I can track it?

The following are from the above listed link, we need to reword so we don't copy, but please make this a high priority. Thank you!

Do you accept insurance for pellet therapy?
Flex accounts and HSA accounts are always welcome as a form of payment for any medical procedure in our clinics.
Do you take insurance for other services?
We take insurance for the lab work only; if your insurance does not cover or you have a high deductible we have negotiated excellent cash rates with the lab for our patients.
How much does pellet therapy cost?
The cost for women is $350, the cost for men is $750.  Men need much more testosterone than women, and often can go one to two months longer than women between re-insertion times.
How much is the initial consultation?
30-minute medical consultations are $150. 
All cosmetic consultations are complimentary.
Are Bio-Identical Hormone Pellets FDA approved?
The actual pellets are not FDA approved, however the ingredients in the pellets are highly FDA regulated.
Testosterone is a controlled substance and is highly regulated by the FDA.
Our partner compounding pharmacies 3rd party test their pellets for sterility, potency and purity.
I am not interested in pellet therapy, what other treatments for hormone optimization can you suggest?
We also prescribe other modalities such as creams, pills, patches and rapid dissolve tablets.
Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa of course! I'll work on this now. It shouldn't take me too long. Just to clarify, they do want me to include specific prices. We normally don't list any prices on the treatment pages. I just want to double check on that. 
whitney.zelig@gmail.com, Medstar
On this one- it's okay to list prices Kamie Allen, Content Manager Kamie  but thank you for catching that. 
Kamie Allen, Content Manager
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com great!! Thank you! I'll edit these now and submit soon
Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa Here you go:

Is Hormone Therapy effective?
Hormone Replacement Therapy or HRT is proven effective for the treatment of hormone imbalance-related conditions such as andropause (low testosterone in men), menopause, premenstrual syndrome (PMS), premenstrual dysmorphic disorder (PMDD), and thyroid dysfunction. 

Is Hormone Therapy safe?
Several clinical studies and meta-analyses reviewing the safety and efficacy of hormone therapy and bioidentical hormones prove it is safe. In addition, bioidentical hormones are safer and more effective for treating conditions and symptoms of hormone imbalance when compared to other methods using non-bioidentical hormones. 

Does insurance cover Hormone Pellet Therapy?
Flex and HAS accounts are often acceptable forms of payment for a medical procedure like Hormone Pellet Therapy. 

Will insurance cover other services?
Artistry Skin & Laser takes insurance for lab work only. If your insurance does not cover blood work or you have a high deductible, you can negotiate a payment plan suitable to your needs. 

How much does Hormone Therapy cost?
The cost of Hormone Pellet Therapy for women is $350. The cost for men is $750. The price difference is due to men needing more testosterone than women. In addition, men can often go one to two months longer than women between re-insertion times.

How much is the initial Hormone Therapy consultation?
Unlike complimentary cosmetic consultations, a consultation for Hormone Therapy is a medical consultation. Medical consultations cost $150 per 30-minute visit.

Are Bio-Identical Hormone Pellets FDA-approved?
The ingredients in the Hormone Pellets are FDA-approved. However, the actual pellets are not. Testosterone is a controlled substance and is highly regulated by the FDA. All pellets are tested for sterility, potency, and purity before distribution. 

Do you offer other treatments for Hormone optimization outside of Pellet Therapy?
Yes, we offer other Hormone Therapies such as creams, pills, patches, and rapid dissolve tablets. During a consultation, you can discuss the various options and discover the best therapy for your body and individual needs. 
Alyssa Workman, Medstar
Thanks Kamie Allen, Content Manager Kamie ! So fast! 
Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa  haha I'm in the writing zone today!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa  no worries. Where on their website is the example of this? The service page in total is almost 1400 words, so it is wordy because it has so much information. Do you think she would like for us to create some graphics to break it up, too? 
Alyssa Workman, Medstar
Kamie Allen, Content Manager Kamie i missed this note, but I am not sure how to break-up the page or why they think it is wordy....hope you can work some magic or give me some feedback on what I can tell the client. 

The page seems like it needs to be broken up instead of being so wordy.  Maybe a symptoms checklist like Evexias has?
Alyssa Workman, Medstar
Let me run this by whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  one sec- 
Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa we could possibly condense the symptoms sections and create a graphic or a "symptom checklist" like they are mentioning but that might take some time as Dijah is traveling. I'm not sure what the other graphic designers have on their plate right now but if anyone is available, I could give it to them to create to see if they would be happier with that. 

For example, we could take out the section on Perimenopause and Menopause and just put a symptoms checklist together side by side. Then towards the bottom, we could create a graphic for the symptoms of low testosterone in men. 
Alyssa Workman, Medstar
Kamie Allen, Content Manager Kamie , Whitney said we can ignore it for now. If the client insists on something then we can address it then. We want more content, we don't want to reduce it. The information is important. They aren't an SEO client otherwise I would consider a graphic. 

Thanks for being on top of this today! 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Alyssa Workman, Medstar
Great idea though, on the graphic!