Hey Shane
New client that we need to set up their Google ads campaigns when you get a chance. They have two locations. I am providing you with the budgets and info for their EAST. Will provide West once whitney.zelig@gmail.com   and Vania obtain it from them.

Services - Coolsculpting East -
Budgets - $1,000 - Google Ads
Specials -  25% off (regular cycle is $600, they may need to say original price $800) can NOT run the $1000 off 8 cycle pop-up
Targeting -  5 miles radius, other spa offering CS within a mile of location, 5 competitors within 5 miles | They have customers from El Paso, TX, Las Cruces, NM, Juarez, MX. They don't want to compete with our location, 22 miles away.

That note about their prices, under "specials", was more for me. Their small applicator is $650 which was noteworthy for me because it was the MOST I've ever seen CS priced at. yikes.

No worries Vania. 
Shane can likely use this information and so can we. 
We already know that we won't be able to use the $1,000 off pop ups correct?

Yes because their prices are high and they currently only offer $100 off 6 cycles!

Update: from the client...

As of now we will refrain from doing anything with our west location. I wanted to modify reduce our budget to $1000p/per month please. 

I will update the sheet

Thank you Vania
Shane please take note of the budget changes. 
BTW, I believe $1,000 a month is not much for Shane to work with. 
Or am I wrong Shane?

whitney.zelig@gmail.com  I know we told her on the onboarding call that 1000 was too low BUT at this point, I don't want t to argue with her about her budget decision. Especially since we know they're not willing to budge on some money-related issues. Thoughts?

$1000 / month for Coolsculpting is going to be very challenging to generate "leads." The best use of the money is to target only women, ages 25-44, top 30% income with very tight keywords. But that will never produce "leads" that client can look at on a spreadsheet.

That would be best for the client but I'm not sure what they would want. What do you think Vania  

Shane here's another factor Whitney and I were discussing. El Paso is not an overly affluent city. Neither are the neighboring areas they say they get clients from- Las Cruces, NM and Juarez, MX. Won't that mean that the top 30% income is a relatively small number of people already? Thoughts on this?

"El Paso has an unemployment rate of 3.9%. The US average is 3.7%.
The average income of an El Paso resident is $20,050 a year. The US average is $28,555 a year. - The Median household income of a El Paso resident is $42,037 a year. The US average is $53,482 a year."

It will have a very small group of people. But the budget will be spent only on people that will actually pay, so it stands a higher chance of profitability. However, the clients get tied up in thinking that "leads" reported have any correlation with actual sales dollars. 

El Paso stinks - Anyone with any money in Juarez is probably cartel and can't get across the border now anyway. 

Hey Shane  how is this doing? 

I wasn't sure where we landed with the best approach. 

Let's do a 5 miles radius Shane  

Ok, I'm on it. 

Shane  
Please be advised that we are running ads to this microsite 
we created for them. 
http://azul-medspa.mysculpt.net/
whitney.zelig@gmail.com  
Please verify that we are using this page on the Google CS ads so that Shane can update them. 

Hey Hector  Shane doesn't have internet- any way you could update this URL? They are paying a lot for zero conversions

No internet?
Is Shane in Texas?
I went ahead and changed the URL to http://azul-medspa.mysculpt.net/

Yes he is Hector  

Shane, my thoughts and prayers are with you and those around you. 
Hard to believe I was there last year and left due to the way most people treated Covid - like a joke. 

Stay safe and hope you get electricity back soon. 

Ads are disapproved. I'll address today

Shane  
I changed the URL on the ads since Whitney asked and you were not around. 
You can now hit appeal as the new url - azul-medspa.mysculpt.net does NOT have any PRP or other speculative content. 
BTW, I even changed the URLS on the disapproved ads. 

Yeah, it was changing the URL that triggered the disapproval.I'll fix

thanks Shane  good to have you back

Actually, the ads were disapproved because the original site https://azul-medspa.com
has PRP ALL OVER IT..
https://azul-medspa.com/prp-for-hair/
I believe they also have other questionable treatments on their site. 

I never want to hear the words PRP or page owner ever again. ugh

The ads were live even with prp over the site- so maybe it's something else

Whitney, it takes a while for Google bots to crawl a site sometimes. Especially if the pages are not indexed. Either way, the ads would have all been disapproved due to PRP and other questionable treatments. 
Good thing they did not want to give us access to the main site and we created a microsite for them. I do not think they would have allowed us to remove PRP from their site. Or reworded it. 

we're good here

Shane and whitney.zelig@gmail.com  
This client's site has a new website now https://azul-medspa.com
I just finished adding the GTM to it. Can you please update the ads urls when you get a chance ?


Thank you.

I'll update