Azul Medpsa - www.azul-medspa.com - 🔴 SEO client 🔴 - IA

We are going to make minor adjustments to their existing wordpress site, then setup a CoolSculpting campaign and manage it monthly

Website Redesign

Assigned to
Isaac Klausnser, Medstar Isaac K. Kristabel, Medstar Kristabel Sydney Metz, Client Success Manager  Sydney M. whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Notes
Hi Isaac Klausnser, Medstar Isaac can you please create a staging site for this client's new website:

https://azul-medspa.healthandmed.net

Can you please use this template (currently under construction)
https://go.hausofaestheticsslc.com/new-home/

Thank you!

Comments & Events

Alyssa Workman, Medstar
Noted, thank you!
Ivonne Ackerman, Medstar
Hi Selena Vujatov, Medstar Selena can you please start designing this new homepage? We are redesigning this client's website. https://azul-medspa.com/

They love the clean look and organization of these two websites. 

https://balancedbeautymedspa.com/ (natural beauty and clean look)
https://go.hausofaestheticsslc.com/

We can use the exact layout of https://go.hausofaestheticsslc.com/new-home/

Model type: different ages, male and female, natural look, relatable.

Instead of all of the different shades of green and blue, they would like to stick to only one shade of blue and one shade of green. Please pick the ones that look the best (not the lime green).

They would like to keep the photos of the staff but down on the page not on the hero.

Let's place these services as the features services:
CS, Emsculpt NEO, Botox, Dermal Fillers.

Let's use their badges/awards in some way.

The service sections will be:
Body Contouring
Face
Injectables
Medical Weight Loss
Laser Services
Wellness
Hair Restoration

Here are the services that will be under each category ( web redesign tab):

Face 
  • Microneedling
Body Contouring
  • QWO
Injectables
  • PDO threads
  • Plasma Skin Tightening
  • Kybella

Medical Weight Loss
  • Prolon Diet
  • WeightLoss Injections
Laser Services
  • Laser Hair Removal
  • Laser Tattoo Removal
  • Laser Vein
  • Laser Toe Fungus Removal
  • Laser Treatment for Acne
  • Skin Tag Removal
Wellness
  • Emsella
  • Female Intimacy Shot
  • Red Light Therapy
Hair Restoration
  •  Hair Restoration


Here are the staff photos:

Alyssa Workman, Medstar
How's the progress coming along on this? I know others have been a priority, so just checking in.

Thanks for the update when you get a chance! 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena after mymommymakeover, this is the next priority!

Please let me know if you have any questions because it's such an extensive site! I would like to do homepage and the CoolSculpting Elite page with this content:
https://azulmedandlaser.com/

Thank you!
Alyssa Workman, Medstar Thanks for updat
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Message received. I am working on this.
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena perfect! Thank you! Just a few notes:

Let's let go of the green and change to another of their blue. So their colors will be different shades of blue.

Also, I love the hero model (let's use it for another website) for here, what about adding something like this:


It would be great if we find something like this in different shades of blue or blue and green)

I like the idea of the model choice for photo below, but let's find a different one 



Also, let's choose a different model for here that looks less glammed up:



CS page is perfect. Thank you!
whitney.zelig@gmail.com, Medstar
Hey Ivonne Ackerman, Medstar Ivonne they want an abundance of their own pictures too, let me know if I need to ask for raw images

https://azul-medspa.com/
Ivonne Ackerman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com I already asked for them. Pricilia is going to send more. Thank u!
whitney.zelig@gmail.com, Medstar ur amazing
whitney.zelig@gmail.com, Medstar my meeting with
whitney.zelig@gmail.com, Medstar them is tomorrow
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I replaced the images. I couldn't find adequate replacement for hero image (with blue background) so I changed background on the image. Please take a look.
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I replaced model
Ivonne Ackerman, Medstar thank u!
Selena Vujatov, Medstar
Alyssa Workman, Medstar Alyssa  did you tag me and then removed the comment? I got notification about Botox page, but I don't see the comment
Alyssa Workman, Medstar
Yes, Selena Vujatov, Medstar Selena , I tasked it to Nolie since he is working on the internal pages.
Thanks for checking though!
Selena Vujatov, Medstar Ok 👍
whitney.zelig@gmail.com, Medstar
I can organize within 72 hours if you cant get to this ivonne^

Alyssa Workman, Medstar Alyssa  if you could help that would be awesome 
Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney can you help out with the above ^^^
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com or let me know how I can help, I am not clear exactly.
Thank you!!!
Alyssa Workman, Medstar
Following up on the above Ivonne Ackerman, Medstar Ivonne  did you see ^^
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa yes and these pages have already been done. It's on Internal Pages task.
Alyssa Workman, Medstar Ok got it thx!
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena can you please place two different logos for their financial payment options:

PatientFi logo:

PatientFi is the friendly way to pay for elective treatments and procedures. With PatientFi, you can get what you want today, and pay for it over time on a friendly monthly plan. Applying only takes one minute, and the best part? We use a soft credit check so you can apply and check your offer worry-free with no impact to your credit.

Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I added the Financing section under the form.
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena thank you! can we just delete " Through CareCredit "
Selena Vujatov, Medstar Deleted 👍
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I added overlay to all pages listed above.
I added badges to hero section on home, but it's not possible to make them bigger, because the original badges (from their website) are small. It would have visible pixels if I make them bigger. I changed hero image. My only concern is her hair on the right side. If you think it's problem then we can make the background lighter so the hair fits better.
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  I don't see the new model on homepage hero? But, I understand about the badges. Thank you!
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  model is perfect. Can we delete the stray hairs? Thank you!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I deleted stray hairs.
Ivonne Ackerman, Medstar looks great!
Ivonne Ackerman, Medstar thanks!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I changed the image
Ivonne Ackerman, Medstar Thank u!!
Kristabel, Medstar
Hi Ivonne Ackerman, Medstar Ivonne - I have completed the pages. I created the confirmation pages for all the service pages and created a dropdown for the services both on east and west. I also updated some hero images that are not color-coordinated and added before and after images to some of the service pages and made some edits on mobile. I have already linked the pages on the homepage and I added all the pages to the menu. Let me know if you want to categorize it in a different way. 
Ivonne Ackerman, Medstar this is perfect!
Ivonne Ackerman, Medstar thank u so much!
Ivonne Ackerman, Medstar
Hi Kristabel, Medstar Kristabel , thank you so much for going above and beyond! 

I just realized that some of the photos got re-cropped or readjusted with their heads cut off like the pages below, can you please check them while you place the blurbs into the pages. Here are the blurbs: https://docs.google.com/document/d/1ovBhPvCoaP8372FiaTkGr86hExGONXNq/edit?usp=sharing&ouid=102023657722186886425&rtpof=true&sd=true

these are pages I noticed with heads cut off
https://azul-medspa.healthandmed.net/microneedling/
https://azul-medspa.healthandmed.net/exosomes/
https://azul-medspa.healthandmed.net/skincare/
https://azul-medspa.healthandmed.net/laser-hair-removal/

thank you so much!
Kristabel, Medstar
Ivonne Ackerman, Medstar Ivonne  - fixed. On some pages there are already blurbs but missing on mobile. I updated the pages.
Alyssa Workman, Medstar Thank you ❤️
Ivonne Ackerman, Medstar
Kristabel, Medstar Kristabel yes there should be some, but thanks for placing them on mobile. Are there confirmation pages? Thank you!

Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany  fyi
Alyssa Workman, Medstar Thanks!
Kristabel, Medstar
Ivonne Ackerman, Medstar Ivonne  - yes I created confirmation pages
Alyssa Workman, Medstar Thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Nolie Nolie ! How are you?

Can you please make the following edits to these pages:

For the Coolsculpting Page: https://azul-medspa.healthandmed.net/coolsculpting-elite/

Change Hero Image to this photo:
Please add these badges on the hero: 
Change Gravity Form to Say:
New Client Special 20% Off

Change the buttons on the page to say "Get Coupon" instead of "Book Now"

Please add this disclaimer to the bottom of the page: 20% off is for the purchase of *6 treatments or more. Terms and conditions apply.

For the Botox page: https://azul-medspa.healthandmed.net/botox-cosmetic/

Add the same Top-Rated Medspa badge from above plus these two badges: 

Change gravity form to say 20% Off New Client Special

and add this disclaimer at the bottom of the page:

Promotions - 20% Off Botox special only applies to new clients and must purchase a minimum of 50 units. Banking options are available. Cannot be combined with other offers.

For the Home Page
: https://azul-medspa.healthandmed.net/

Change Hero Image to this photo:

If possible, in Photoshop, can you please change the background to the blue from the website?



Change the model on the CS section of the home page to this one, but please Photoshop in the same grey background:

Please see these notes from Ivonne about some font size edits: https://watch.screencastify.com/v/JWauCFZYhrcpNeFkw64Y

QWO needs to be trademarked.

For the location pages:

The wrong services are listed on these pages:
https://azul-medspa.healthandmed.net/east/
https://azul-medspa.healthandmed.net/west/

Please check this finalized list for which services are offered at each location and make sure the lists on the pages are correct:
 
Emsella | EAST
Coolsculpting ELITE | BOTH EAST AND WEST
Emsculpt NEO/ Emsculpt | BOTH EAST AND WEST
QWO | BOTH EAST AND WEST
Female Intimacy Shot | BOTH EAST AND WEST
Prolon Diet | BOTH EAST AND WEST
WeightLoss Injections | BOTH EAST AND WEST
Exilis skin tightening | BOTH EAST AND WEST
Miradry | WEST
IV Therapy | EAST
Laser Hair Removal | BOTH EAST AND WEST
Laser Tattoo Removal | WEST
Laser Vein | BOTH EAST AND WEST
Laser Toe Fungus Removal | BOTH EAST AND WEST
Hair Restoration | BOTH EAST AND WEST
Laser Treatment for Acne | BOTH EAST AND WEST
VI Chemical Peel | BOTH EAST AND WEST
Cosmelan | EAST
Hydrafacial | BOTH EAST AND WEST
Skin Tag Removal | WEST
Red Light Therapy | BOTH EAST AND WEST
Botox | BOTH EAST AND WEST
Dermal Fillers | BOTH EAST AND WEST
PDO threads | BOTH EAST AND WEST
Plasma Skin Tightening | EAST
KYBELLA | BOTH EAST AND WEST
Skin Care products | BOTH EAST AND WEST
Microneedling | BOTH EAST AND WEST
Secret RF microneedling | WEST

For the skincare page: https://azul-medspa.healthandmed.net/skincare/

Please add the following services to the list of services on the Hero blurb: Skinceuticals and ZO® Skinhealth by Obagi.

Please add the following sections to the bottom of the page for these services:

Skinceuticals:

Skinceuticals is a leader in the advanced skincare arena and sets the standard for antioxidant formulation. With four generations of topical antioxidant formulations, 10 patents, and more than 200 studies published in prestigious medical journals, SkinCeuticals is a trailblazer in antioxidant science. Skinceuticals is designed to prevent, protect, and correct to provide the healthiest skin possible.

ZO® Skin Health by Obagi:

ZO® Skin Health by Obagi provides comprehensive solutions for creating and maintaining healthy skin for anyone regardless of age, ethnicity, skin condition or type. From correcting sun damage + pigmentation to preventing + protecting against future damage, ZO® has your skin health covered. ZO® SKin Health pushes the boundaries of medical grade skincare and provides optimized skincare solutions based on latest advances in skincare technology.

Please add the following link with a button that says "Learn More Here" to the section in the screenshot below


Menu edits:

Take specials away from the About Tab and place it on its own in between Services and Blog
 
Please let me know if you have any questions. Thank you!
Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne so ads will be running to Coolsculpting and Botox now? Did you talk them into botox? I will let Shane know because when we met for the auditing there were no Botox ads, I guess you talked them into it during the meeting? 

I will update my audit notes with the above new information in mind. 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  no but they are thinking about it and wanted to have an offer. But not run ads right now. Thanks for checking!
Alyssa Workman, Medstar OHHH oky thanks
Kristabel, Medstar
Ivonne Ackerman, Medstar Ivonne  - I think I have changed that into /vi-chemical-peel because there is /cosmelan-peel so I thought. Should I change it back to /chemical-peel ?
Ivonne Ackerman, Medstar yes please
Ivonne Ackerman, Medstar thank u
Hector Mota, Operations Manager at Medstar
Ivonne Ackerman, Medstar Ivonne
do you have access to this client's present website? https://azul-medspa.com
Isaac and I need to add an HTML code to it. But Isaac says we have no access. Yet at the same time, Pricilia is saying that you do. Can you please let me know. 
Thanks. 
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector  can you please check to see if the login Alyssa provided helps. I do not have a login to this site. Thank you!
Hector Mota, Operations Manager at Medstar
Alyssa Workman, Medstar Alyssa I cannot log in using that information. It says AUTHENTICATE... and does nothing. Isaac Klausnser, Medstar Isaac can you see if you can do something with that? Otherwise, I will need to follow up with Pricilia. I will include you in the response Ivonne since she says you have access to the site. 
Alyssa Workman, Medstar Strange
Alyssa Workman, Medstar I had no problem
Alyssa Workman, Medstar ooh well
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector  yes please include me. 
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector - Yes. I already tried with those logins. They are not admin credentials.

It seems this website is built on a proprietary CMS. We may have to ask the "Townsqaure Interactive" guys to add the required code on the website on their own end.
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac good morning. 
Ask the "Townsquare Interactive" guys? How do we do that? Without that HTML code added, I cannot move fwd with a lot of SEO work for this client. 
How do you suggest we do that? Through the client?
Hector Mota, Operations Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  how long do you think before we have their new website complete? Or moved to the new server where we will have access to it?
Alyssa Workman, Medstar
The new site is complete, we were waiting for STFP access last I heard and that is still ongoing...
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector ​ - We need to ask the client to contact them as they are the ones that built this website for the client.
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector  let's wait until we transfer the website for now. 
Hector Mota, Operations Manager at Medstar
Okay, that sounds logical Ivonne. 
Thank you. 
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac the website has been moved now.. can we get the HTML code added to the site now on the GSC task?
Thanks. 
Ivonne Ackerman, Medstar
Hector Mota, Operations Manager at Medstar Hector  correct site is live. Let's proceed with our SEO.
Alyssa Workman, Medstar 🎉
Hector Mota, Operations Manager at Medstar Will do! 😎
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector - Added
Hector Mota, Operations Manager at Medstar
Awesome. thank you Isaac. 
I will begin my work now..
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.