Bare Bunny Aesthetics - www.barebunnyaesthetics.com

Digital Marketing Set Up * EmSculpt Micro Website Development *

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Selena Vujatov, Medstar Selena V. Sydney Metz, Client Success Manager  Sydney M.
Due on
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney this site is also ready for audit, other than the homepage, and hero blrubs. If you will please start on the treatment pages? Thanks so much! 

Ivonne Ackerman, Medstar Ivonne  i will input blurbs once they are confirmed. 
Ivonne Ackerman, Medstar thank u!
Sydney Metz, Client Success Manager
Alyssa Workman, Medstar Alyssa  Grammer/ spelling checks, or full audit? 
Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney , grammar but if you notice other things based on this list, please notate or adjust. Thank you!
Sydney Metz, Client Success Manager  gotcha!
Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney , let's do this one together on Monday?

Ivonne Ackerman, Medstar Ivonne  let's get Elizabeth on the grammatical? I added her to the project, but she will need to accept the invite before I can tag her. 
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth  this site is next up on the grammar! Thank you!
Elizabeth Ruffa Thanks!
Alyssa Workman rescheduled this to-do
Was
Now
Alyssa Workman, Medstar
  Selena Vujatov, Medstar Selena please make the following edits.

Add Badges where appropriate
Add Floating Number on Mobile
Homepage
1. Create a confirmation page (currently still template) and make sure the form is co!connected correctly
Emsculpt NEO
1. Please adjust these images, see notes on text title
2. Change out some of the B&As to include buttocks, calves, and arms - all are abdomen right now.
3. Set featured image
Endermologie
1. Set Featured Image
2. Any stock Before & Afters we can add?
Hydrafacial
1. Set featured image
2. Adjust Hero image so model is a little closer to H1/H2/button

3. Enlarge these info icons on Mobile

Contact Page

Update to Bare Bunny, currently still Revenge
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  will you weigh in about these images, please? I think it's fine to add some of these?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  for some reason, the homepage confirmation page is set as the main homepage. Can you please look into that? 
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth  thank you for checking! This is wrong. We'll have it sorted, but for now can you check the other pages through the backend?
Elizabeth Ruffa Yes. I've begun
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Don't know what happened but I fix it
Alyssa Workman, Medstar THank you!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Are we going to connect their IG account?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena yes, but we'll do it when the site is transferred. 
Alyssa Workman, Medstar
Is this site being transferred Ivonne Ackerman, Medstar Ivonne ? I thought it is on the final now? 

Ivonne Ackerman, Medstar perfect thanks!
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  can you please add the IG app to this site? Thanks!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Hector Mota, Operations Manager at Medstar
No "Made with ❤ by Medstar Media" on the footer... 
Alyssa Workman, Medstar
I know we started phasing it out :(
Sydney Metz, Client Success Manager
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa Please replace this photo with their team photo.

Vania J, Medstar Vania  per our call
Alyssa Workman, Medstar
Do you have the photo to replace it with Sydney Metz, Client Success Manager  Sydney ?
Vania J, Medstar
Alyssa Workman, Medstar Alyssa she said for now use the one on the About Us page and she is looking for a new one send. They want this one off because that medical director has parted ways with them. Thanks!
Alyssa Workman, Medstar
Please confirm Vania J, Medstar Vania : Do or do not delete DR. STEVE LAVERSON, MD from the about us page? 
Vania J, Medstar
Alyssa Workman, Medstar Alyssa  so that's not an issue here. The client confirmed to us that the dr on the about us is correct. The dr in the pic above is not the same dr. that one parted ways awhile ago. 
Alyssa Workman, Medstar Okay got it!
Alyssa Workman, Medstar Thank you ❤️
Alyssa Workman, Medstar I need glasses 😅