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Bare Medical Spa & Laser Center - Barevt - www.barevt.com

Website Development & Design • Content Creation - Treatment Page • Digital Marketing Set Up (One Time Fee) • Digital Marketing Monthly Management Service
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at Medstar
From the list: Website Development

✔ High Priority: Audit/ Edit final website

Hector M. added this on
Completed by Alyssa W.
Assigned to
Alyssa Workman, Medstar Alyssa W. Elizabeth Ruffa Elizabeth R. Kristabel, Medstar Kristabel
Due on
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Ivonne Ackerman, Medstar Ivonne Ackerman
Hi Elizabeth Ruffa Elizabeth , Alyssa Workman, Medstar Alyssa , and Sydney Metz, Client Success Manager Sydney can you please audit this website? 
Elizabeth will check for spelling/grammar. 

Login:
https://creativetestin.wpengine.com/

Login Prompt credentials
demo / demo123#@!

medstar / Letmein123#@!

Thank you!
Elizabeth Ruffa On it 😊
Alyssa Workman, Medstar Thanks!
Sydney Metz, Client Success Manager you got it!
Notified 3 people
Alyssa Workman, Medstar Alyssa Workman
On it today. Thanks!
Notified 4 people
Sydney Metz, Client Success Manager Sydney Metz, Client Success Manager
Audit Notes:

HOME:
ABOUT:
  • The tab doesn't work or is open to anything.

COOLSCULPTING ELITE:

  • The image is cut off and not really easy to read.
COOLSCULPTING ELITE:
  • Text on the first couple of sections is aligned to the right but after the B&A's, the text is centered. 
  • The NEO page says "BURLINGTON, VT" but this page just says "BURLINGTON" This should be uniform, so which one needs to be changed? 
EMSCULPT NEO:
  • The image is cut off and not really easy to read.
Notified 4 people
Alyssa Workman, Medstar Alyssa Workman
Kristabel, Medstar Kristabel Please make the following edits: 
 
ALL FORMS
Double check All notifications TO & FROM need to be set to: info@barevt.com
ALL MAPS
All Maps need to link to the Google Maps Profile if possible:
https://www.google.com/maps/place/Bare+Medical+Spa+%2B+Laser+Center,+100+Bank+St+7th+Floor,+Burlington,+VT+05401/@44.4781892,-73.2156241,17z/data=!4m2!3m1!1s0x4cca7af854c2d2f9:0x316ef55ac062061f
ALL SERVICE PAGES
1. Make sure hyper-links are brand color, not generic blue
Needs to be brand colors, not blue • Download

3. Note going forward, all phone number mentions need to be hyperlinked, many were missing.

HOME:
1. Make all "Learn More" links directly under the paragraph. See examples
Make all "Learn more" like this, under paragraph • Download
Too much space. • Download
3. Is there a higher-quality logo to pull?
Blurry Logo • Download

4. Please duplicate the homepage to make the confirmation page match (currently stull demo).
5. There are many "home page" and "home" on back end of pages, please make sure this is the only Homepage here:
Please delete/rename "Home" pages as necessary • Download
ABOUT
Page needs to be created and linked to the Menu 

Chemical Peels
1. Please center the info in this section, mobile and desktop
Screen Shot 2022-06-08 at 12.22.38 PM.png 22.9 KB • Download
Screen Shot 2022-06-08 at 12.22.19 PM.png 54.7 KB • Download
MICRODERMABRASION
1. Center "Price" info on mobile & desktop
MICRONEEDLING
1. Center "Price" info on mobile & desktop
Visia
1. Center "Price" info on mobile & desktop
Notified 4 people
Elizabeth Ruffa Elizabeth Ruffa
Hi Alyssa Workman, Medstar Alyssa
I have finishing going back through the homepage https://creativetestin.wpengine.com/ and have reviewed for spelling/grammar. 

On the Emsculpt page should the FDA clearance be on there?
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Hi Elizabeth Ruffa Elizabeth as Ivonne mentioned, this is the wrong URL that you are looking at. Please use this and delete your edits thread above so we don't confuse the developer.

Login:
https://creativetestin.wpengine.com/

Login Prompt credentials
demo / demo123#@!

medstar / Letmein123#@!

I already checked mostly everything on this site anyway, besides the spelling and grammar on the Homepage. Please focus on the homepage, since all this info was copied from the client's original site we aren't going to spend a lot of time editing the grammar on the other pages. 

We will be more clear going forward. Sorry for the confusion. Thank you so much! 
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Kristabel, Medstar Kristabel please see my edit request made on Wednesday June 6th (updated today), Ignore Elizabeth's edits for now (mine are posted above). I will let you know if any additional edits need to be done. This is a High Priority. 

Thanks for your hard work, you are appreciated! 
Notified 5 people
Alyssa Workman rescheduled this to-do
Was
Now
Notified 2 people
Ivonne Ackerman, Medstar Ivonne Ackerman
Kristabel, Medstar Kristabel  copying you again. Thank you!
Notified 5 people
Alyssa Workman, Medstar Alyssa Workman
Kristabel, Medstar Kristabel  this is a high priority, please let us know when you can get to these. Thank you!
Notified 5 people
Kristabel, Medstar Kristabel
Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne  - all these edits are done. 
Alyssa Workman, Medstar Thank you!
Ivonne Ackerman, Medstar yayyy thank you!
Notified 5 people
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.