Be Clinical - www.beclinical.com - Judi

Digital Marketing Set Up Service * Digital Marketing Monthly Management *

Google Ads - Set up Campaigns - Higher Priority

Assigned to
Chris Zelig, Medstar Chris Z. Judi Vallano, Medstar Judi V. Shane Quast, Medstar Shane Q.
Due on
Notes
Shane Quast, Medstar Shane - you did a wonderful job auditing this campaign. All of the campaigns have already been built out, we need to rebuild them in a consolidated format, you can use existing ad copy. If we see opportunities to improve the ad copy or sitelinks or callouts please do so. Should we add an image, business logo, etc. I will add this in another task. It did not look like these were using the some of the extensions like price, etc. Kamie Allen, Content Manager Kamie - I will give over this in a new task

Shane Quast, Medstar Shane

This is the first time we are using Instapages: I am not sure which confirmation pages the client wants to use yet so can you add two to the conversion tracking:

Confirmation Pages

LANDING PAGES - CONSOLIDATED CAMPAIGN

Platform - Google Ads -
Service - Coolsculpting
Location -
3130 Crow Canyon Pl Suite 180
San Ramon, CA 94583
Budget - $12,000 consolidated campaign
Special - 50% OFF
Targeting -  Use same as current set up
Landing Page -http://offers.beclinical.com/coolsculpting-p
Google ads ID:174-138-6090
Competitors:none
Notes, etc:

Platform
- Google Ads -
Service - PDO Threads
Location -3130 Crow Canyon Pl Suite 180
San Ramon, CA 94583
Budget - $ $12,000 consolidated campaign
Special - $20% off
Targeting -  Use same as current set up
Landing Page -https://offers.beclinical.com/pdo-threads-p
Google ads ID:174-138-6090
Competitors:none
Notes, etc:

Platform - Google Ads -
Service - Dermal Filler- Juvaderm (LETS CREATE BOTH DERMAL FILLER / JAWLINE, RESTORE VOLUME, ETC, PLUS Lip Filler
Location -3130 Crow Canyon Pl Suite 180
San Ramon, CA 94583
Budget - $ $12,000 consolidated campaign
Special - $100 off a syringe
Targeting -  Use same as current set up
Landing Page -https://offers.beclinical.com/juvederm-p
Google ads ID:174-138-6090
Competitors:none
Notes, etc:

Platform - Google Ads -
Service - Kybella
Location -3130 Crow Canyon Pl Suite 180
San Ramon, CA 94583
Budget - $ $12,000 consolidated campaign
Special - $100 OFF
Targeting -  Use same as current set up
Landing Page -https://offers.beclinical.com/kybella-p
Google ads ID:174-138-6090
Competitors:none
Notes, etc:

Platform - Google Ads -
Service - Liposuction
Location -3130 Crow Canyon Pl Suite 180
San Ramon, CA 94583
Budget - $ $12,000 consolidated campaign
Special - $100 off plus free consultation
Targeting -  Mile Radius
Landing Page -https://offers.beclinical.com/liposuction-p
Google ads ID:174-138-6090
Competitors:none
Notes, etc:

Platform
- Google Ads -
Service - Halo Laser Skin Resurfacing
Location -3130 Crow Canyon Pl Suite 180
San Ramon, CA 94583
Budget - $ $12,000 consolidated campaign
Special - $500 off
Targeting -  Mile Radius
Google ads ID:174-138-6090
Competitors:none
Notes, etc:


Comments & Events

Chris Zelig, Medstar
Shane Quast, Medstar Shane - FYI - their old ad agency has sitelinks directed to other peoples websites, I think the agency made a mistake

Shane Quast, Medstar
I'm on this!
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
So these are live?
I am not seeing any impressions or activity. Just wanted to verify because I am updating everything now. 
Thank you. 
Hector Mota, Operations Manager at Medstar
Who is the CSM for this client? Judi Vallano, Medstar Judi  
If so, then please add me to these tasks. 
I am also seeing that the client's spreadsheet, none of this budget info has been added to it. 
I will take care of it now. 
Judi Vallano, Medstar
Shane Quast, Medstar Shane Hector Mota, Operations Manager at Medstar Hector Chris Zelig, Medstar Chris  
The client wants to remove the Lipo campaign asap. Thanks
Shane Quast, Medstar 👍
Shane Quast, Medstar
Judi Vallano, Medstar Judi why did they want to remove this? 
Judi Vallano, Medstar
Shane Quast, Medstar Shane they said Lipo is not actually easily serviceable and they would rather allocate monies to better performing campaigns
Shane Quast, Medstar 👍
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane I am seeing 138 Submit lead forms for this client last 14 days. 
Is that accurate or do you think it might be over reporting?
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  I think so. Conversion rate is only 13.5%, which is high, but not higher than we have in some other accounts. To be safe I'll double check. 
Hector Mota, Operations Manager at Medstar thank you!👍
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane seeing 49 this week again. 
Did you ever find out if this was overreporting?
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  looks legit to me. 
Hector Mota, Operations Manager at Medstar
Yes, I checked their leadsheet. They are averaging about 5 leads per day..
Thank you.