Could you look into the high cost of lead? 

CPC through the roof any chance we can bid on some less expensive keywords, I know the good stuff costs but what else can we do?

Below is an analysis I am having team do prior to assigning things to you. 

Lead count: 2 leads in 9/23 

Conversion rate: last 7 days: 4.5% last 14 days 7

Cost Per Lead: last 7 days: $1500 last 14 days $893
CPC $45

Landing page listed in ads: https://bodymorphmd.com/orbera-gastric-balloon/

The landing page you land on when clicking ad: https://bodymorphmd.com/orbera-gastric-balloon/

Yes: Offer matches ads and landing page: $500 OFF

GTM:  GTM-N9N52PD - Google tag fired correctly

Ad account number: <insert the ad account number of the client or our ad account>

Yes/NO: The popup and gravity form both submit quickly and directly to a confirmation page

Confirmation page: https://bodymorphmd.com/c/orbera-gastric-balloon/

Website landing page loading speed: Google Page Insights Speed index 4.3s Pingdom 2 seconds

Lead Reportings: Everything is fine. 

Strong ad restriction: No 

Website optimization checklist: Yes: website meets all optimization standards

Targeting: 10 miles around the office.