Body Rejuvenation Institute - www.nonsurgicalspinecenter.com - CZ

Digital Marketing Set Up Service * Website Design + Development * Digital Marketing Monthly Management Service * Service Page Content

Web Design Project Start Here

Assigned to
Ivonne Ackerman, Medstar Ivonne A.
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **


PROJECT MANAGER:
Alyssa/Brittany


DEVELOPERS WORKING ON THIS WEBSITE:



WHAT URL ISAAC SHOULD CREATE:

https://bodyrejuve.wpengine.com/wp-admin/
medstar / Letmein123#@!
Login prompt credentials
bodyrejuve / Letmein123#@!

HOSTING: Vania will buy hosting for them WP Engine and update task, backpaindoc@gmail.com


WHICH TEMPLATE ISAAC SHOULD USE: SEE TEMPLATES
HERE : 


FINAL WEBSITE URL: bodyrejuvenationinstitute.com


REFERENCE(S) : nonsurgicalspinecenter.com, 


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : emsculpt neo
FINAL URL & SLUG:
/emsculpt-neo
CONTENT:
UNIQUE (according to CZ)
OFFER:
$600 off new client offer. *discount off the purchase of a package of 4 or more sessions.
BADGES:
top-rated medical practice
NOTES:s
$2900 for 4 sessions

SERVICE : emsella
FINAL URL & SLUG:
/emsella
CONTENT:
UNIQUE (according to CZ)
OFFER:
$600 off new client offer. *discount off the purchase of a package.
BADGES:
top-rated medical practice
NOTES:


ALL OTHER SERVICE PAGES: 

Home, Contact Us, About Us
CONTENT:
demo, can pull from reference website
NOTES:
 


HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
Emsculpt Neo, Emsella
NOTES:


CONSULTS THAT ARE FREE: emsculpt neo


FINANCING: care credit (will get rid of it in the future)

 

LEAD NOTIFICATIONS:  

email: backpaindoc@gmail.com
Phone: 843-856-9669

GOOGLE BUSINESS PROFILE:   TBD


CLIENT COMPETITORS UNDER MEDSTAR:
Coastal Carolina


NOTES:


PAID OR COMP'ED SITE: paid

CHECKLIST FOR DEVELOPER
FOR TEMPLATE 01 SITES
FOR ALL OTHER SITES (LOTS OF ORIGINAL CONTENT)

TEAM MEMBERS WHO ARE AUDITING:
SOP found here
Spreadsheet checklist is found here

Client Competitors List
List for all clients found here

Comments & Events

Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please create a staging site using template01?


bodyrejuvenationinstitute.com

Ivonne Ackerman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Vania J, Medstar Vania any design notes? what about the logo?

Nolie Nolie  can you please start this project?
Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne  
Nolie
Hi, Ivonne Ackerman, Medstar Ivonne  here's the initial setup of the site please check, https://bodyrejuve.wpengine.com/. Thank you! 
whitney.zelig@gmail.com, Medstar
Ivonne Ackerman, Medstar Ivonne note from doctor about logo- basically he's saying its up to us:

No we just confirmed the name and purchased the domain recently. No logo or colors though so you have a blank slate to work with!
Ivonne Ackerman, Medstar
Nolie Nolie looks good. Can you please choose a third photo for the hero that includes group of women?

Please delete this section below (not needed since it's right above the gravity form)


Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please assign Dijah a simple logo (please stress the word simple) 

Body Rejuvenation Institute

It can be in this color: #0F2E5C

Thanks!
Brittany Redding, Digital Marketing Manager at Medstar Done!
Nolie Done, Ivonne
Ivonne Ackerman, Medstar
Nolie Nolie can you please delete the hero photo on the about us page and shorten that section?

Also, on the homepage, can you please superimpose the doctors photo (which is on the about us page) on the "about us" section of the homepage as well as the current photo? This will have to be done through css. Can you please design it to look appealing? Thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Nolie Nolie Can you please create these two pages for this site?

Please add this top-rated badge to both pages:


Emsella:
https://docs.google.com/document/d/1glO2U9PgfqFVgFg4AY_7qTmAEHQV6fRNp9DoorUsXW0/edit?usp=sharing

Gravity Form Offer:
New Client Special
$600 OFF*

Button: Get Coupon

Promotional Disclaimer: *discount off the purchase of a package of 4 or more sessions.

Emsculpt Neo:
https://docs.google.com/document/d/1RvldJrNhurZBV5AkeoxutsrYz_9WC4Sy_3h4VNkC2-Q/edit?usp=sharing

Gravity Form Offer:
New Client Special
$600 OFF*

Button: Get Coupon

Promotional Disclaimer: *discount off the purchase of a package.
Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Kamie did a few updates to the content. Can you replace the content on the Emsella and Emsculpt pages with the content below:

Emsella:
https://docs.google.com/document/d/1glO2U9PgfqFVgFg4AY_7qTmAEHQV6fRNp9DoorUsXW0/edit?usp=sharing

Emsculpt:
https://docs.google.com/document/d/1RvldJrNhurZBV5AkeoxutsrYz_9WC4Sy_3h4VNkC2-Q/edit?usp=sharing

Can you also please update the logo on this site with this one?

Thank you!
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany please come up with the blurbs for this. Then please ask Nolie if he finished the developer checklist. Please make sure this site is ready to be passed to Alyssa (offers/badges/financing is correct). 
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you please update the financing at the bottom from Cherry to Care Credit?

Can you also please update the address in the footer to this:

418 Folly Rd Suite 301, Charleston, SC 29412
Nolie Done, Brittany
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie  Can you complete the developer checklist for this site?
Nolie Copy, Brittany
Ivonne Ackerman, Medstar
Nolie Nolie can you please delete "Meet Dr. Alexander" from the About Us page?

Also can you change the 2nd hero image to this one:


Please change photo where it says "Real Solutions. Real Results" to this:


Can you also move all of these images down a little so the menu bar isn't so close to the top of the heads. 

Please add all of these resized images to the basecamp task. 

Thanks!
Nolie Done, Ivonne
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie  Did you complete the developer checklist?
Nolie Done, Brittany
Alyssa Workman, Medstar
Thank you for confirming done with the Checklist, Nolie.

Ivonne Ackerman, Medstar Ivonne we had Isaac create the lead sheet here, but I am reviewing the notes, we are not on the final domain yet.

Isaac Klausnser, Medstar Isaac do you have everything you need to be able to transfer to the final URL? If not, what do you need? http://bodyrejuvenationinstitute.com/
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - I am not seeing access to this domain. We would need that. Ivonne mentioned in my meeting with her today that you purchased it. Do you know under which GoDaddy account? or was it some other domain?
Alyssa Workman, Medstar I didnt
Ivonne Ackerman, Medstar
No, I thought Vania purchased it, not Alyssa, but maybe she purchased the hosting. We'll email the client tomorrow. Thanks Isaac!
Alyssa Workman, Medstar I didn't
Alyssa Workman, Medstar Any update?
Alyssa Workman, Medstar
Any response about the domain Ivonne Ackerman, Medstar Ivonne ? Let me know how I can help. This site has gone through the audit and Trello checklist. I await the final domain transfer before proceeding with the remaining steps to get this on Shanes's desk. 
Ivonne Ackerman, Medstar still waiting
Ivonne Ackerman, Medstar thanku!
Ivonne Ackerman, Medstar
Nolie Nolie  also can you make "new client special" a little bit more smaller and the logos a little bit bigger?
Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne  
Alyssa Workman, Medstar
I have followed up on other tasks about lead sheet, GHL, & pop-ups. Once confirmed, I'll assign the training request to Jessica and Vania. 
whitney.zelig@gmail.com, Medstar
hey web team Ivonne Ackerman, Medstar Ivonne  

- not sure if client will be happy with "top rated medical spa" 

should be "top-rated medical practice" 

website has been sent to client already so we shall see what he says 
Alyssa Workman, Medstar Updated
Hector Mota, Operations Manager at Medstar
Delegate access under the name – Spine Orthopedic = For the domain bodyrejuvenationinstitute.com.
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  Ivonne wanted me to let you know we are ready to proceed popup, ghls, and leadsheet for this client. Please let me know if I can help in any way. 
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany it's all already in motion. See my comment above Whitney's last. Thanks for offering. 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you make a few edits to this page for me that I was unable to do on my end?

On the homepage, please delete this paragraph:

Then place this content under the About Us paragraph:

Then replace the About Us photo (the one of the building) with the photo of the doctor above. So once you are done, the section in the screenshot above will be gone, but most of its content (except the paragraph I want removed) will be in the About Us section of the homepage. 

Please delete Care Credit from the footer. 

Please update the address on the site to:

526 Johnnie Dodds Blvd, Mt Pleasant, SC 29464


On the home page, under the About Us section, can you place a header under the new content you will place under the About blurb that says "5 Star Reviews" and include these review sites and link them accordingly. Just the logos and links, not the write a review column on the left.

You can get the review sites and links here: https://nonsurgicalspinecenter.com/
Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you please replace the icon under The Most Trusted Provider in Charleston titled "Modern Technology" on both treatment pages with this icon:


Alyssa Workman, Medstar I update it
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you make the following edits to this page?

1. Can you please make the "About Us" title above the photo of the doctor on mobile on the homepage?

2. Please place on desktop and mobile, "Our Medical Director Dr. Alexander has received over 2500 FIVE STAR ONLINE REVIEWS from Charleston area patients and recognition for numerous awards."

3. Please replace "5 Star Reviews" with "Over 2500 Online 5 Star Reviews"

Ivonne Ackerman, Medstar Ivonne  I made the edits I could do myself and assigned the others to Nolie. I am still working on video testimonials from Emsculpt to add to the page. 
Ivonne Ackerman, Medstar thank u!
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Thank you so much. I wasn't clear about the placement for #2. Can you please place that under the doctor's photo on the About Us section? On desktop, it can go in this blank space under his photo:


and on mobile, it can just go under his photo. On mobile, can you also center "About Us" above his photo?
Nolie Done, Brittany
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie  Thank you. Can you please place a comma on desktop in the new blurb you placed under the doctor's photo between "Director" and "Dr."? I was able to do it on mobile but can't find the desktop text to add it. 
Nolie Done, Brittany
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please let me know about the videos. Please let me know when it's all completed so I can let the doc know. thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you please include the following video testimonials on these pages?
 
Please use a lightbox.

Emsella Page: https://bodyrejuvenationinstitute.com/emsella/
Please place these under the Emsella Results section with the title "Hear From Real Emsella Patients"

https://youtu.be/qF1IzMkpI3g
https://youtu.be/kevgfSowJ-8
https://youtu.be/YDZyexWWaPY

Emsculpt NEO page: https://bodyrejuvenationinstitute.com/emsculpt-neo/
Please place these between the Emsculpt NEO in Charleston, SC, and the FAQs section with the title Hear From Real Emsculpt NEO Patients. 

https://youtu.be/UiO-xgpKRHQ
https://youtu.be/ukLprG40Q7U
https://youtu.be/4YC2Qn0JXpk
Nolie Done, Brittany
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.