Nicol thanks for being amazing and tasking all of this out with great details!!!

Shane do you have copy for Bleph, Facelift, and NEO, or do you need me to write it individually for this campaign? Just let me know! Thanks so much!

Kamie and yes, I know you for sure have NEO copy!

P.S. re: timeline, they want asap and right now it seems we might be at this timeline:

next week 28-1st, finish microsite
week of labor day 9/4-9/8 - site in audit, send out front desk training.
week of 9/11 - get ad copy and drop all ads to Shane

I'll let you know if this changes, it is all web dev dependent. 

Kamie  I have NEO copy I can use for many clients. The other two I might need copy for. 

Shane  thank you! you got it! I'll get it to you soon!

Ivonne sorry for the delay on this. I am still working to complete it but wanted to go ahead and drop links so you can approve and we can get it to Shane quicker by having it all in the same place. Thanks so much!!!

Link to facelift ad copy: https://docs.google.com/spreadsheets/d/1TG4yHoFFAN32zQFkyuOrHsSfaUda0ekYD9wGLexZsuc/edit#gid=1636626722

Link to bleph ad copy: https://docs.google.com/spreadsheets/d/1TG4yHoFFAN32zQFkyuOrHsSfaUda0ekYD9wGLexZsuc/edit?usp=sharing

Kamie for facelift:
I highlighted the headlines that are good. for the others, we kind of need to use "facelift" and something else. For the descriptions, can you add some that talk about dr. goldman, I believe Nicol sent you more info on him?

for bleth I bolded the ones that are good. For descriptions, instead of telling people what they need, can you focus on the benefits?

Also, let's not have things like "struggling to look good"

Thank you! 

Ivonne  thank you for your notes!! I will revise these and let you know as soon as they ready. Planning to get all ad copy finished today!

Ivonne  let me know what you think now! I highlighted the new copy with a pale yellow. I used the recording and notes Nicol provided to tailor it more to Dr. Goldman. 

Kamie thank you!
here are some notes on the bleth:
https://watch.screencastify.com/v/XKZnkgrnTCIU4x2pXdrA

For the facelift, the highlighted ones work and here are some comments in red on some of these:

1. Dr. Goldman uses a modern approach to facelift techniques he’s been doing for 15 years.
without saying 15 years can we say "experience" a little bit differently?

2. Dr. Goldman uses local anesthesia so you recover quicker and feel better post-facelift.
- it doesn't focus enough on his experience and of getting the ideal results. can you work on something like:
Dr. Goldman's experience produces ideal results and a faster recovery

3. Go back 15-20 years but you still look like you! We focus on natural facelift results.

This is slightly better for ad purposes:
Still you, just 15 years younger. Facelift results that are safe, natural, and have a quick recovery.

4. Mini-lift, deep plane, SMAS. Dr. Goldman helps determine which lift is best for you.

people don't know what these are

5. Achieve a natural facelift

Ivonne  thank you and Chris so much for your notes!! I appreciate the time you both take to help me grow and improve with ad copy. I addressed all the comments and made all the changes in highlighted pale yellow. Let me know your thoughts!

Ivonne Brittany is this ad copy approved as final? We are ready to pass on to Ads Checklist/Shanes desk. Please let me and Nicol know.

Kamie , these are now excellent! And thank you for commenting back on our questions/notes. You were right on these. All of these now work except the one below in red which I just deleted. 

Now you have a library full of excellent ad copy! Thank you so much for taking our notes and perfecting the work. 

Ivonne  So I can pass these along now?

Nicol this ad copy is ready, please let Hector know where you’re following up on this.