Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - CZ

Digital Marketing Set Up * Marketing Management Service * Micro Website Development

Content Edits

Assigned to
Kamie Allen, Content Manager Kamie A.
Notes
Kamie Allen, Content Manager Kamie Nicol Razon, Medstar Nicol I created a new task since Kamie might not have seen the notes in the Audit Task. Kamie isn't usually tagged there. For Content, it would be better to create a content edit task separately to keep tasks clean department specific. Kamie will make the updates. Once edits are made, she will loop in Brittany to get back to Web Dev.

Kamie can you please see these revisions that are needed? Once done, please notify Brittany Redding, Digital Marketing Manager at Medstar Brittany .

Writing edits from the Doctor

https://docs.google.com/document/d/1reCdU_jBh2xwD_i9XuqcfXQXxmW0VbtbQPLeYAaY5l4/edit?usp=sharing

Neck Lift- I do Deep plane and more superficial SMAS neck lifts- depending on the patient and their individual needs- I.e. they are not all Deep plane neck lifts in my practice. I wouldn’t say that neck lifting changes the way that shirts fit, but I would say that it creates a refreshed/ more youthful contour of the neck and helps tighten laxity of the neck tissues. Also, Under “what to expect” I don’t remove and rarely have to address the salivary glands, nor do I regularly to any chin implant or chin bone work. What I do is release tension in the deeper structural tissues of the neck and then reposition these tissues (above and below the muscular layer) in a way that re-establishes a more youthful neck and jawline contour. Under “how a lift works” please take out the word “slightly”- it is much more advanced then a mini or superficial lift. Under FAQ’s. It absolutely does address submental looseness and sagging and is potentially appropriate for anyone at any age. Take out the reference to a “thicker neck profile”- most of our patients do not have this issue, and replace with “exhibit laxity or sagging of the neck structures and tissues.”  

Profractional- Under highlights, I would say “back to work” in 3-7 days depending on the depth of the treatment. Under the what it treats box, I would add sun damage and brown spots/discolorations, under duration I would add results can last months to 1-2 years. Profractionals can be uncomfortable even with the topical anesthetic so I would take that part out. Under FAQs you have Otoplasty written- not Profractional. Again, I would be careful about saying “minor discomfort” under the question of what it feels like- I would say that discomfort varies depending on the depth of the treatment and an individual patient’s experience.  

Otoplasty-  I can do most otoplasties in the office under local anesthesia. Please take out the sentence about pain meds. I don’t worry about people sleeping on their backs because I have them wear a headband or bandage to be for 4-6 weeks to make sure their ears don’t get bent the wrong way while they sleep during their initial healing phase. The last sentence on the page is about eyelids/blepharoplasties, not ears. Over  20 years of experience.

Blepharoplaty- under “why people need blepharoplasty” the last sentence says blepharoplasty reduces (please add the words "hooding of the eyelid skin” after reduces), otherwise this sentence doesn’t really make sense. Under “results” please change the second sentence to say that you will start to see results and improvement as early as a few weeks after surgery but the full results will be realized in 2-6 months. please take away the phrase “if you have any’ in reference to scarring- everyone has some scarring (almost always minimal and unnoticeable). Under after care,  blurred vision and double vision are relatively uncommon. Puffiness, swelling, bruising are common, and pain and discomfort are usually pretty minimal as well. My patients can take Advil / ibuprofen as in addition to Tylenol- so please move those from the ‘don’ts’ to the ‘do’s’.  

Comments & Events

Kamie Allen, Content Manager
Alyssa Workman, Medstar Alyssa Brittany Redding, Digital Marketing Manager at Medstar Brittany Nicol Razon, Medstar Nicol  hey team, I already took care of all of these edits on the actual website. The only thing I am lacking is the significant re-write I need to do on certain sections of the reconstructive surgery page which I should have finished a bit later today. Thanks so much!!
Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.