Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - CZ

Digital Marketing Set Up * Marketing Management Service * Micro Website Development

Create Facebook/IG Ad creatives - Botox

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah
Due on
Notes
Platform - META
Service - Botox
Special - $10 a unit, New Client Special (no minimum, no limit)
Reference site - https://boulderlasercosmetic.com/injectables/botox/

Competitors Map (40 miles minimum): Hollywood Body and Laser, Always Beautiful, The Studio Med Spa, Artistry Skin and Laser, COCAR

Design Notes, etc: Many competitors in the area. 


  Nicol Razon, Medstar Nicol on 8/22 - added Deadline as a 'standard' 5 days


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment 
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct 
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Please drop some stills here. Thank you!
Hannah, Client Success Manager at Medstar
Nicol Razon, Medstar
Hannah, Client Success Manager at Medstar Hannah I guess Artistry no longer is a client! That missed my radar.
The entire Denver / Boulder area is like a large shared market.  People travel a lot. Even though other competitors aren't running the exact same services, I want us to be mindful of using the same models as another Denver client - be it on their creative or their website. (Like how 2 or 3 months ago we had two competitors in NJ with identical Emsculpt Neo hero images)

TY! these will work.
Nicol Razon, Medstar
Hannah, Client Success Manager at Medstar Hannah the notes above #7 says

7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]

Is this still the case or is this old? If still the case, I need additional sizes for several of these creatives. 
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  Only 2 of the wider size is fine. 
Nicol Razon, Medstar
Nicol Razon completed this to-do.