✔ Create Facebook/IG Ad creatives - Botox
Completed by Nicol R.
- Assigned to
-
Brittany R.
Hannah
- Due on
- Notes
-
Platform - METAService - BotoxSpecial - $10 a unit, New Client Special (no minimum, no limit)
Reference site - https://boulderlasercosmetic.com/injectables/botox/
Competitors Map (40 miles minimum): Hollywood Body and Laser, Always Beautiful, The Studio Med Spa, Artistry Skin and Laser, COCAR
Design Notes, etc: Many competitors in the area.
Nicol
Resource: AD Copy Examples
--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'
The entire Denver / Boulder area is like a large shared market. People travel a lot. Even though other competitors aren't running the exact same services, I want us to be mindful of using the same models as another Denver client - be it on their creative or their website. (Like how 2 or 3 months ago we had two competitors in NJ with identical Emsculpt Neo hero images)
TY! these will work.
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
Is this still the case or is this old? If still the case, I need additional sizes for several of these creatives.
Facebook / Instagram - Set up campaigns - Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - NR