✔ Create Facebook/IG Ad creatives - Halo
Completed by Nicol R.
- Assigned to
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Brittany R.
Hannah
- Due on
- Notes
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Platform - METAService - HaloSpecial - $100 OFF the first treatment, New Client Special
Reference site - https://boulderlasercosmetic.com/laser-therapy/halo/
Competitors Map (40 miles minimum): Hollywood Body and Laser, Always Beautiful, The Studio Med Spa, Artistry Skin and Laser, COCAR
Design Notes, etc: Many competitors in the area.
Nicol
Resource: AD Copy Examples
--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'
Hannah, please assign Mark Halo Q1 graphics because I know we don't have any.
Britt, please search for any video content we can use from manufacturer and let's make some videos.
Here are a few blurbs you may be able to use/expand upon as well:
Glow Beyond Imagination with Halo Laser
Transform, Rejuvenate, Radiate with Halo Laser
The Secret to Ageless, Flawless Skin
Achieve Firmer, More Youthful Skin
Remarkable Results with Minimal Downtime
Benefits:
Improve skin tone + texture
Reduce hyperpigmentation
Boost collagen production
Diminish lines + wrinkles
Shrink pores
Minimize appearance of acne scars
Safe for all skin types
Natural-looking results
THank you! I'll close this task and put creative here: Facebook / Instagram - Set up campaigns - Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - NR