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From the list: Digital Marketing Campaigns & Set Up

✔ Google Ads - Build Brand Search Campaign- Fillers

Nicol R. added this on Nov 13, 2023
Completed Dec 11, 2023 by Shane Q.

Assigned to: Shane Q.
Notes: Good Morning Shane ,

This client is panicking that Jessica Floriano, NP is not on the ads. "Her old clients can't find her".
Please update the dermal filler ad copy to include her.

Google ID:
Boulder Valley Laser
160-051-4505
Campaign: MS | search | dermal fillers
Ad Copy update: add "Jessica Floriano, Nurse Practitioner" into ad copy where and how it can make sense.

Comments & Events

Shane Quast

Nicol

adding this to the copy will not help anyone actively searching for her because we are excluding brand searches, which includes her name. It sounds like she wants to launch a brand campaign in addition to what we're doing. Should I set that up? If yes, what budget?

Nov 13, 2023 at 5:26 PM Notified 1 person

Nicol Razon

Shane

this is fully a client appeasement tactic. Let's discuss.

Nov 14, 2023 at 6:15 PM Notified 1 person

Nicol Razon

Shane

Please add as a keyword or search term so that the client can then see how many actual searches were done on "Jessica Floriano, Nurse Practitioner", "Jessica Floriano" "Jessica Floriano, NP" etc. any you think may be applicable.

Then I can show the client results after 30 days.

👍

Nov 14, 2023 at 7:34 PM Notified 1 person

Shane Quast

Nicol

Please rename this task to "Google Ads - Build Brand Search Campaign"

done

Nov 15, 2023 at 6:57 PM Notified 1 person

Shane Quast completed this to-do.

Dec 11, 2023 at 5:13 PM