Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - CZ

Digital Marketing Set Up * Marketing Management Service * Micro Website Development

Secret Shop for 30 day follow up - finished by Mon, Oct 30.

Assigned to
Elizabeth Ruffa Elizabeth R.
Due on
Notes
Elizabeth Ruffa Elizabeth Hello!

Boulder did their FDT on Wed, Oct 4. I would like to be able to schedule their 30-day follow up for the morning of Wed, Nov 1.

Can you please initiate a secret shop for Emsculpt-Neo: https://goboulderlasercosmetic.com/emsculpt-neo/

To be finished by Monday, October 30th?

Comments & Events

Elizabeth Ruffa rescheduled this to-do
Was
Now
Elizabeth Ruffa
began 10/11 (Meredith) 
Elizabeth Ruffa
Nicol Razon, Medstar Nicol  - recorded call will be 10/30 first thing when the spa opens 
Elizabeth Ruffa
Hi Nicol Razon, Medstar Nicol  

EMAIL DRAFT: 
Hi Team,

As part of our ongoing support to help you reach your marketing goals, we regularly "Secret Shop'' your practice. The information we gather helps us better train your staff, and provides you with the feedback you need to convert as many leads as possible. The process includes inputting a lead into a form on your landing page, communicating via text with your staff after replying to one of your text messages, and finally calling and speaking with the front desk to inquire about one of your services.  

Here is your latest full report and your recorded call link for you to review. 

Great Job, Keep it Up!
  • We received 3 texts, 2 calls, and a welcome email from you after we input the lead.
  • The esthetician who we spoke to was friendly, professional, and knowledgeable. She shared personal experience and built excitement around the treatment. 
  • Your staff did wonderfully. They led the conversation with a personable approach to the treatment. This is extremely beneficial as it establishes a sense that the clinic is a warm and welcoming place and that the treatment will be a positive experience. 

Things To Work On
  • Contacting a lead with a direct phone call is the best way to ensure that a lead is converted into a potential patient. We recommend contacting leads 3x in the first week with direct calls. [Unfortunately we only received 2 phone calls from you]
  • When discussing pricing, we recommend quoting the cost of the lowest priced applicator and then mentioning any special pricing, promotions, or and financing options that are available. In mentioning a current sale, you create a sense of urgency. 
  • It is critical that anyone who answers the phone knows all about the treatments/services you offer. By having to put a caller on hold (as in this situation) to get someone else to answer questions, this is not an ideal situation and can cause the lead to look elsewhere for service.  
  • We would love to help set up a plan for you to be contacting leads 3x in the first week with a direct phone call as well as responding to all text messages. 

We would love to set-up a refresher training to expand your company's client acquisition strategy and review best practices to ensure your success. 


You can schedule your refresher training here: https://calendly.com/emily-clientmtg/front-desk-training


We look forward to speaking soon.
Elizabeth Ruffa
Hey Nicol Razon, Medstar Nicol  just making sure you saw this was completed. Ty
Brittany Redding, Digital Marketing Manager at Medstar
Nicol Razon, Medstar Nicol  Please confirm that you saw this and sent it to the client. 
Nicol Razon, Medstar
Elizabeth Ruffa Elizabeth sent just now
Elizabeth Ruffa
Elizabeth Ruffa completed this to-do.
Elizabeth Ruffa
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