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Boulder Valley Laser and Cosmetic - www.boulderlasercosmetic.com - CZ

Digital Marketing Set Up * Marketing Management Service * Micro Website Development
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Content

✔ Unique SEO content for various treatment pages

Nicol R. added this on
Completed by Brittany R.
Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Ivonne Ackerman, Medstar Ivonne A. Kamie Allen, Content Manager Kamie A.
Due on
Notes
Kamie Allen, Content Manager Kamie
This is the link to the screencastify recording of my near 40 min zoom with Dr. Goldman re: the specifics on his approach for surgical procedures. It's quite good!

Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany   If the audio quality works, I may request we put some audio clips on the site itself b/c he's so well-spoken and audibly passionate about his practice and patients. What do you think? I think it would make the Dr. happy.

The procedures covered, my notes, and notes from the interview are in this google doc.
You'll see we didn't have time to cover all SEO procedures but I started with what I thought were the ones we needed most information on.
It includes some chapt GPT generated top SEO keywords and search terms b/c I wanted to be sure to ask about anything that SEO would want to write about.

Here is their current website which has a bit of info I also pulled: https://boulderlasercosmetic.com/non-laser-therapy/

Let me know if you need anything else Kamie Allen, Content Manager Kamie .  Dr. Goldman is very open to having another interview or us sending a few email threads to get additional information. (Deadline is guesstimate only)

Comments & Events

Kamie Allen, Content Manager Kamie Allen, Content Manager
Nicol Razon, Medstar Nicol  you are officially my HERO! This is absolutely incredible information! And this doctor is incredible. Thanks so much! This will make creating his unique pages a breeze!
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Nicol Razon, Medstar Nicol Razon
Kamie Allen, Content Manager Kamie , yay!
Here is what they are using for Biote
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Kamie Allen, Content Manager Kamie Allen, Content Manager
Nicol Razon, Medstar Nicol Brittany Redding, Digital Marketing Manager at Medstar Brittany  just to double check, each treatment page is going to be tasked out, correct?
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Kamie Allen, Content Manager Kamie Yes, each individual page needed should be tasked out separately. Nicol Razon, Medstar Nicol  Can you please task those out?
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Nicol Razon, Medstar Nicol Razon
Brittany Redding, Digital Marketing Manager at Medstar Brittany Kamie Allen, Content Manager Kamie  I though that might be a bit redundant, but if it helps keep the team on task, I'll gladly do so!
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Nicol Razon, Medstar Nicol  We always need individual tasks for individual treatment pages. Kamie tasks them out to herself and different writers so it helps everyone to have them separate. Sorry for the redundancy. 
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Nicol Razon, Medstar Nicol Razon
Brittany Redding, Digital Marketing Manager at Medstar Brittany Kamie Allen, Content Manager Kamie I'm putting those out right now.

Kamie Allen, Content Manager Kamie you had this document shared with you by Chris at the beginning of this project, and so thought this is what you were utilizing for doing your work for tasking out. I apologize for that assumption.

Brittany Redding, Digital Marketing Manager at Medstar Brittany where is the task for the full site web dev? I'm looking for that and don't see it to drop this information on micr-coring which contains branding guidelines for sites. 
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Nicol Razon, Medstar Nicol Just place it in the website development task. We usually have two separate tasks but Ivonne started tasking out the full site on the same website development task as the microsite, so we can just leave it there. You can place it in the notes and tag Selena in the task itself. Thank you!
Nicol Razon, Medstar done
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Brittany Redding, Digital Marketing Manager at Medstar Brittany Redding, Digital Marketing Manager
Nicol Razon, Medstar Nicol  Thanks for the document. I know this site is a little confusing because it was the rushed microsite and then a full site, but just for future reference, the CSM always needs to task out the individual treatment pages as you just did. Thanks for doing that!
Nicol Razon, Medstar done!
Nicol Razon, Medstar 🙏
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Ivonne Ackerman, Medstar Ivonne Ackerman
Team, Kamie does need individual treatment pages tasked out, or at the very least written out like so:

Please write the following treatment pages:

1. botox
2. emsculpt neo
3. dermal fillers - using juvederm and sculptra

Kamie, does not work with the google sheets, but needs the treatment names laid out like I mentioned above.

Kamie Allen, Content Manager Kamie  we can assign some of the pages to Rocio. I'm guessing you'll need about two weeks of turnaround time? But you can submit them to us as you get them. 
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Brittany Redding, Digital Marketing Manager at Medstar
Brittany Redding completed this to-do.