Cliffside Skin + Laser - EC

New Emsculpt Microsite- BTL package: microsite, 3 emails, tyte form, custom graphics, social media posts, etc. https://cliffsideskinandlaser.com/

Liquid Rhinoplasty Google Ad Campaign - increase in conversion cost

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane  lead cost was over $500 per lead over the last 2 weeks compared to the previous 2 weeks which was around $200. Anything we can do on our end? Thanks! 

Comments & Events

Shane Quast, Medstar
Emily, Medstar Emily unfortunately we're talking about a difference of 3 conversions versus 2 conversions, which is more random chance than anything else. This service never gets enough conversions to optimize and will never really improve. They need most of the following: 
  1. Bigger geographic targeting
  2. more attractive offer
  3. Bigger budget
  4. Additional services to advertise. 
Shane Quast, Medstar
Shane Quast completed this to-do.