Cosmetic Plastic Surgery - Dr. Ashruf - www.drashruf.com - CZ

Website Design & Development * Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management *

Web Design Project Start Here

Assigned to
Hanna, Website Designer Hanna Ivonne Ackerman, Medstar Ivonne A.
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **


PROJECT MANAGER:
  Ivonne Ackerman, Medstar Ivonne & Alyssa


DEVELOPERS WORKING ON THIS WEBSITE: Hanna, Website Designer Hanna  



WHAT URL ISAAC SHOULD CREATE: delegate access in Godaddy- and wpengine access under "esculpt2023" Isaac Klausnser, Medstar Isaac  

** If using our testing servers, pick from**
beautysculpt.net
healthandmed.net
eyehealthpros.com
mysculpt.net
ketaminetherapyus.com

HOSTING: access given to us esculpt2023 in wpengine -- EliteSculptMD


WHICH TEMPLATE ISAAC SHOULD USE: SEE TEMPLATES
HERE : 


FINAL WEBSITE URL:   elitesculptmd.com


REFERENCE(S) : https://drashruf.com/


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : Emsculpt NEO
FINAL URL & SLUG:
/emsculpt-neo/
CONTENT:
you can use content from here, and demo if needed https://drashruf.com/emsculpt-neo/
OFFER:
$600 off a package
BADGES:
will get back to you- this practice is plastic surgery owned
NOTES:
non index if you are using their content from their site

SERVICE :
Coolsculpting Elite
FINAL URL & SLUG:
/coolsculpting-elite/
CONTENT:
you can use content from here, and demo if needed https://drashruf.com/coolsculpting-maryland/
OFFER:
50% off 8+ treatments
BADGES:
will get back to you- this practice is plastic surgery owned
NOTES:
non index if you are using their content from their site

SERVICE :
Emface
FINAL URL & SLUG:
/emface/
CONTENT:
you can use content from here, and demo if needed https://drashruf.com/maryland-cosmetic-procedures/skin/emface/
OFFER:
$250 off
BADGES:
will get back to you- this practice is plastic surgery owned
NOTES:
non index if you are using their content from their site 


ALL OTHER SERVICE PAGES:  n/a

SERVICE :
CONTENT:
NOTES:


HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
NOTES:


CONSULTS THAT ARE FREE:  don't mention it


FINANCING:  care credit, and 4 others 

 

LEAD NOTIFICATIONS:  info@drashruf.com



GOOGLE BUSINESS PROFILE:   cosmetic plastic surgery of maryland


CLIENT COMPETITORS UNDER MEDSTAR:
Nava Center, Laser Doc MD


NOTES: Give me 3 reasons WHY someone should choose your practice over your competitors


1. Free Consultation with Board Certified Plastic Surgeon
2. Physician-led practice with over 15 years of Experience
3. Top DOCs Annapolis,  + ALL BTL BADGES, Core to Floor,  Face and Body,  EMSUITE CENTER 


PAID OR COMP'ED SITE: paid- wz offered 4th service for free

CHECKLIST FOR DEVELOPER
FOR TEMPLATE 01 SITES
FOR ALL OTHER SITES (LOTS OF ORIGINAL CONTENT)

TEAM MEMBERS WHO ARE AUDITING:
SOP found here
Spreadsheet checklist is found here

Client Competitors List
List for all clients found here

Comments & Events

Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please create a staging site using this template (also can you please place the Website made with (heart) by Medstar Media on this dallas site):

https://go.dallasskincentre.com/

drashruf.medandwellness.com
Ivonne Ackerman, Medstar
Hi Hanna, Website Designer Hanna  can you please take on this project? Let me know if you have any questions. Thanks! 
Hanna, Website Designer
None for now , will start to work on this today, thank you too!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please let me know what we need to eventually move this to:
go.drashruf.com
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac Ivonne Ackerman, Medstar Ivonne  
Please take note that I have secured Delegate access under the name – Salman Ashruf
Hanna, Website Designer
Hi Ivonne Ackerman, Medstar Ivonne  just confirming that we will only do these 3 pages, 
emsculpt neo,
coolsculpting elite,
emface
Ivonne Ackerman, Medstar
Hanna, Website Designer Hanna  yes confirmed. Thanks!
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Hector Mota, Operations Manager at Medstar Hector - This client is using cloudflare. We will need to provide the DNS records to them since most probably they wouldn't give access to their cloudflare account for the security reasons.

Please let me know when the website is ready and I will share the required DNS records that they will need to add in their Cloudflare account to point the sub-domain to our Siteground server.
Ivonne Ackerman, Medstar ok thank u!
Hector Mota, Operations Manager at Medstar Got it.. thanks
Isaac Klausnser, Medstar
FYI Ivonne Ackerman, Medstar Ivonne - The steps would be the EXACT same but I just read above that client has provided us the access to their wpengine account. So we will be hosting the final website on their own server.
Ivonne Ackerman, Medstar ok thanks!
Hanna, Website Designer
Ivonne Ackerman, Medstar
Hanna, Website Designer Hanna  how are you doing with this site? 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please provide Hanna with a badge that has the color of the site? you can find it in canva. Can you also provide the dropbox link that has emsculpt neo b & a?
From our Emface demo can you see what
else we can add to the Emface page since it's looking thin? maybe an FAQ section?


Hanna, Website Designer Hanna  
 
Please see notes: https://watch.screencastify.com/v/cKrU61WIyNLSqa73agXc



Trusted Professionals
Experience the best in medical spa care at our physician-led practice with over 15 years of experience. Led by a Board Certified Plastic Surgeon, our team of trusted professionals provide personalized and safe treatments. Schedule a consultation for a tailored approach to enhance your look and feel.

High-Quality Services
At Medical Spa we only offer the highest quality services to help our patients achieve their aesthetic and beauty goals. We strive to maintain high standards and offer the newest technological innovations. We listen to individual patient needs and create customized treatment plans to achieve optimal results.

Best in City
Experience the best medical spa in the city with 5-star reviews. Our commitment to excellence has earned us a reputation as the best in the city. With a team of highly trained professionals and state-of-the-art technology, we deliver outstanding results and exceptional customer experiences. 

Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Hanna, Website Designer Hanna Here is a top-rated badge that matches the color of the site.


Here is the DropBox link with Emsculpt NEO B&As

https://www.dropbox.com/scl/fo/dhh6mo4fryq423l8uhxkl/h?dl=0&rlkey=cb16ie32jw5nnfbgswifrxob1

Please add the following sections from this demo content to the page:

Emface Treatment Areas
Emface Results
Emface Near Me 
Emface FAQs

Hanna, Website Designer
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany  on it.. 
Hanna, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne   comments from the video has been done, as well as the contents for emface and badge has been added, forms are created for the 3 services as well,

1. Cant find the original photo of this to re-upload without the purplish boarder,

2. Can't find a better couple's pic that matches better for the Emsculpt Neo service section ( homepage only )
Hanna, Website Designer
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany   forgot to mention, stock no.  374471203, thank you!
*pending blurbs
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna Here you go


I have assigned blurbs to our writer. I will get them to you when she is done. 

Can you please make sure this whole site is non-index/no follow?
 
Can you also please choose a hero image photo for the Contact Us page and the About us page?
 
Can you please add these before and after images to the Emface page above the section that says: The Most Trusted Provider

Please add these testimonials:

"Dr. Ashruf and Staff Are Amazing!! -Dr. Ashruf did not cut any corners. He made my well-being and my health his first priority. My post-op results are amazing!! He and his staff are down-to-earth, kind, caring, and on top of their game. From the time I went in for my consult to post-surgery, I have been in good hands. You will not be disappointed!!"

"I am absolutely thrilled with my results! The staff is very courteous and professional, and make me feel comfortable during each of my appointments. I would definitely recommend Dr. Ashruf to anyone!! This has truly been a wonderful experience for me!"

"Dr. Ashruf and team are the best at what they do. They will go above and beyond to make you feel comfortable and that you understand everything clearly. I’ve had two bigger procedures here, and the experience has always been top-notch. They are very trustworthy, honest, and passionate about what they do and your care afterward. I’ve had no issues."

On the CoolSculpting page, can you please add a section in the blank space below the intro paragraph like the one below with the CS logo and the same content?

I am working on getting some additional badges for service pages, so keep an eye out for a follow-up message from me. Thank you!
Ivonne Ackerman, Medstar thank u!
Hanna, Website Designer
thank you, on it !
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna Can you please add these two badges to the CoolSculpting page:
https://drashruf.medandwellness.com/coolsculpting-elite/
Can you also remove the CoolSculpting badge currently on the Emface page, leave the Top-Rated Medspa badge, and add the 15 Years of Experience badge above and these two badges below to the Emface page?
https://drashruf.medandwellness.com/emface/
Can you also please remove the Real Self Most Worth It badge from the Emsculpt page, keep the Top-Rated Medspa badge, and add the badges below:
https://drashruf.medandwellness.com/emsculpt-neo/
Also, here are the blurbs for this site. Can you please update them?

Ivonne Ackerman, Medstar
Hanna, Website Designer Hanna  you are still working on this right?
Hanna, Website Designer
Ivonne Ackerman, Medstar Ivonne  yes , I am working on this one on top sent today
Ivonne Ackerman, Medstar awesome thanks!
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna  How are the above edits going?
Hanna, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  all done on what you requested above,
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Hanna, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany  we dont have the about us images yet, and should I do the checklist as well before moving to Elizabeth ?
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna  Yes, thank you. Please continue with your checklist. I will work on the About Us images. 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please send Hanna the unique stuff we added to the most recent emface page (can you keep a list of icons and blurbs we are recently adding to these pages?)
Ivonne Ackerman, Medstar
Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  did someone ask you to add this? We already created these badges and Hanna already placed them on the site. 
Jessica Marino, Digital Marketing Coordinator at Medstar
My apologies Ivonne Ackerman, Medstar Ivonne — I misunderstood something. That was my fault. So sorry for the confusion! 
Ivonne Ackerman, Medstar no worries
Hanna, Website Designer
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany  those images are added, I see on top the financing, just want to confirm their unique links , we currently have cherry and carecredit on the site,
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  Do you mean the Laser Doc Emface page we created?
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna Can you add the following icons and blurbs to this page? Please place them right below the intro paragraph in this empty space:


https://drashruf.medandwellness.com/emface/

Trusted Professionals
Experience the latest in anti-aging with our team of trusted professionals. Our experts, with their advanced medical training and expertise, will help you achieve your desired results. Trust us to provide you with a safe, comfortable, and transformative experience.


High-Quality Services
We only offer the highest quality services to help our patients achieve their aesthetic and beauty goals. We strive to maintain high standards and offer the newest technological innovations. We listen to individual patient needs and create customized treatment plans to achieve optimal results.
Experience the best medical spa in the city with 5-star reviews. Our commitment to excellence has earned us a reputation as the best in the city. With a team of highly trained professionals and state-of-the-art technology, we deliver outstanding results and exceptional customer experiences. 
Hanna, Website Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany we already have that kind of section on the page, unfortunately, we are having that space because of the lack of content, I did a bit of adjustment let me know if that works
Brittany Redding, Digital Marketing Manager at Medstar
Thank you Hanna, Website Designer Hanna  Can you please move that section up to the empty space like the image Ivonne dropped above?
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany is this site ready for audit?
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna Can you please move Amy to the last slot on the About Us page and reformat her section to not include a photo please? After that, can you please complete your checklist?

Ivonne Ackerman, Medstar Ivonne  After Hanna does the above change and does her checklist, this will be ready for audit. 
Ivonne Ackerman, Medstar awesome thanks!
Hanna, Website Designer
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany I am seeing different phone numbers

+14105904313 - from their GMB
410-701-3348 - from their website ( which is the one I copied and currently on the site)
214-393-8567 <-- content from the about us you provided

Double checking again that the lead notification will go to : 
info@drashruf.com

These information are the only ones I see that doesn't match,
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne other than these it can be good to push to Elizabeth Ruffa Elizabeth  

Alyssa Workman, Medstar Yes, lead notifi
Alyssa Workman, Medstar notification ok
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne will this be a 'go' site or what will the final URL be? Want to be sure Hanna goes through the correct checklist after you confirm her questions above. Thanks!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne following up on my question above. Also please see Hanna's question above mine about phone number.

Vania J, Medstar Vania  any idea about the final domain? I see we have access to the WP Engine hosting. 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa I don't know the final domain yet.

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com is this still up in the air? 

Hanna, Website Designer Hanna I would say the phone number is the same one from their site: 410-701-3348
Alyssa Workman, Medstar Ok thanks!
Hanna, Website Designer
Ivonne Ackerman, Medstar Ivonne  if that is the case, I'll leave it as it was..
Alyssa Workman, Medstar
Hanna, Website Designer Hanna please start on the checklist and let me know when you are completed so I can start the audit with Elizabeth. Use this one:
FOR ALL OTHER SITES (LOTS OF ORIGINAL CONTENT)

Thank you!
Hanna, Website Designer
Hi Alyssa Workman, Medstar Alyssa   sorry... I had an impression that this is a microsite, so I already worked on the microsite checklist... I made a copy and filled it up week/s ago... should I complete that one as well? 
Alyssa Workman, Medstar
Hanna, Website Designer Hanna just cross-referenced it for any steps that might be missing, because this is not a microsite. Mainly it is the HTML tags that need to be checked. The checklists are similar just some steps not included. Shouldn't need to redo it all, can copy the information. 

Where are you making a copy of the checklist by the way? It should be directly on the same spreadsheet as a new tab not anywhere external. 
Hanna, Website Designer
Hi Alyssa Workman, Medstar Alyssa   yes, I think the only difference is the image names aside from more details... I have it externally because the microsite form sheet does not allow me neither to add a new tab nor duplicate,
Alyssa Workman, Medstar
Oops, thanks for letting me know Hanna, Website Designer Hanna , I have updated the settings, going forward you should be able to do so now. So if the checklist is good to go, I will begin the auditing process.
whitney.zelig@gmail.com, Medstar
Ivonne Ackerman, Medstar Ivonne  

1. FULL domain access sent to support@medstarmedia.com once you buy a domain
Support@medstarmedia  invited 01/24/23 to access domain,  ElitesculptMD
Alyssa Workman, Medstar Yahoo
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany can you please task Dijah to update the logo to:

Elite Sculpt MD
Brittany Redding, Digital Marketing Manager at Medstar Tasked out!
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac can you please transfer the site to the ElitesculptMD domain that was bought?

Jessica Marino, Digital Marketing Coordinator at Medstar Jessica  can you please update the links and final URL in the main notes of this task?
Vania J, Medstar NP-jessica
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - DONE

https://go.elitesculptmd.com/

wp-login credentials are same as before.

Login prompt credentials - 

Username: elitesculptmd
Password: Letmein123#@!
Alyssa Workman, Medstar
Do we still need the password prompt? Or can we remove that now? 
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac the client in Whitney's email that didn't get relayed:
 I wanted the site to be called: elitesculptmd.com

Please remove the 'go' and let us know once the transfer and credentials are completed. I will assign you the Trello at that time.

This means we will also have to update the GHL & Leadsheet Tasks

Sorry for the extra work. Thanks for helping get this corrected.
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - DONE
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Team we are now on elitesculptmd.com, I updated the task notes. 
Hanna, Website Designer
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany so literally just the logo icon? how about the part where it says "cosmetic .." ?
Brittany Redding, Digital Marketing Manager at Medstar
Hanna, Website Designer Hanna  The whole thing should be replaced with this new one. 
Alyssa Workman, Medstar
Hanna, Website Designer Hanna also update the text everywhere to 'Elite Sculpt MD' instead of 'Cosmetic Plastic Surgery & Laser Center of Maryland.'

The client chose a new name to feature, sorry for the confusion and extra work. 
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Hector Mota, Operations Manager at Medstar
So this is going to be the new URL for the ads? 
https://elitesculptmd.com 
I need to create a Google analytics and GTM for this client.
Let's hope they do better than the previous 3  clients named  Elite that we had. 
Vania J, Medstar 😂
Alyssa Workman, Medstar Correct
Hector Mota, Operations Manager at Medstar
Already done.. I have also updated the tasks with the new LPS you provided. 
Thank you. GTM and GA are ready as well. 
Alyssa Workman, Medstar Awesome! Thx
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne where does this graphic live? Inner & Outer thighs need to be reversed, the image is pointing at the wrong areas.We need to update it for going forward.

I will be cross-checking other recent sites that may be using this similar image.
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany , I thought it had been fixed previously, so I am confused because we caught it in the past. 

Hanna, Website Designer Hanna where did you get the treatment area graphic for the Coolsculpting treatment areas?  Basecamp or Dropbox? We need to update it where you got it from.

Please replace the one on the CS page and TY Page with these. Please be sure to resize/compress them manually before uploading them again. Let me know if you need the resource on how to do that. 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  I'm waiting for Hanna to reply where she got it from. Thanks! 
Hanna, Website Designer
Hi Ivonne Ackerman, Medstar Ivonne   Alyssa Workman, Medstar Alyssa  , it was on the same website template,. originally, it has the CoolSculpting page and I re-used it as the base,. so I'm not sure as well where the first person who used this template got the graphic sorry
Alyssa Workman, Medstar Good to know!
Ivonne Ackerman, Medstar Thank u!
Alyssa Workman, Medstar
Hanna, Website Designer Hanna , thanks for letting us know! Also, thanks for your work on this site. Please replace the ones on this site with the ones I provided above. You can find the steps to resize/compress before uploading on the Image Prep Bookmark section on the web prep. 

Please provide the compressed version here as well when you do. Then we will have Isaac update the template with the one you compress.  Thanks sooo much!  
Ivonne Ackerman, Medstar Thank u!
Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac  will you please replace the Coolsculpting treatment area graphics are on the template this site followed with the compressed/resized versions Hanna dropped above? 
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please add these to my dropbox treatment areas. 
Brittany Redding, Digital Marketing Manager at Medstar Done!
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - Updated
Alyssa Workman, Medstar You rock, thx!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.