Split Test vs Merkeva - Account structure

As previously discussed I performed a test on both the Merkeva ad copy and their account structure. I tested both of these things individually; in separate accounts. Testing them both in the same account would have created too many variables and given inconclusive results. 

The first test I performed was their campaign structure versus mine. I used the Numa Medspa account for this test. I created an experiment that used their EXACT campaign structure with our ads and landing page and compared it to my current structure. The experiment was set to split spend 50/50 between the two structures.The performance was atrocious. 

I launched the experiment August 1st, and in the last 2 weeks not only as the overall account performance tanked because half of the ad spend is going towards an inferior campaign structure, but the results are clear. My campaign structure had 3 conversions and a 4% conversion rate, versus 0 conversions and a 0% conversion rate on the Merkeva setup. 

I will note that although the experiment was set to spend 50/50, my campaigns spent $532, versus the Merkeva structure which spent only $60.65. If the goal is minimize ad spend and keep a low CPA (reducing the number of conversions) then their structure might be an ok choice.. If the goal is to spend all of the budget and maximize conversions it is conclusive that my structure is superior. 

To take these results one step further - the Merkeva structure failed miserably on Numa Spa, but works well on Sculptology. The only difference? The landing page. They clearly have an inferior account structure but their LP is so much better it can make it look like it's working. I can say with absolute certainty that if we were to combine our structure with a better LP the results would be untouchable.