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Shane Quast •
Out Next Week: 11/20-11/24 —
Hey Team - heads up that I will be out all of next week. I'll be on a cruise with my family, so access to the Internet will be limited at best. All my projects are already prioritized with my team, so work should continue to get done. I will check in periodically, but if something needs to be add...
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Shane Quast •
Taboola Test —
Hey team,
Instead of messing with display ads (which don't work), let's test the Taboola network. I already discussed this with Chris. I've had success with this in other industries, and I think we can replicate it for our clients.
Here's an example ad I saw the other day:
[IMG_9325.PNG]
To ...
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whitney.zelig@gmail.com •
meeting —
Attendees:
10:45am
WZ
VJ
SQ
AW
S: Its important place to start that no one did anything wrong. We’re at 73/75 accounts that we are actively managing, and that’s crazy, normally the agency would be much bigger to manage better. However, things are starting to slip through the cracks. Need to ...
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Alyssa Workman •
Call on 5/11/21 - Assuring Customers on Ads —
Attendees: Vania whitney.zelig@gmail.com Alyssa Shane
Ad Team - How to ensure confidence with the customers about budgets and targeting?
S: Google (Limited by the market, reactionary, service-specific, popularity)
-Fluidity
-Daily budget double of what the target CPA ($50-$100/service) is,...
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whitney.zelig@gmail.com •
Meeting wz & sq —
extensions:
google my business - Hector
"google ads account number- link " location extensions will automatically show.
Lets take away "notes" " areas targeted"
disable banners on landing pages
lets talk about this Chris
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whitney.zelig@gmail.com •
whitney vania shane ad meeting —
many chat- pool of answers- gets smarter as time goes on-
run ads to send someone to message- not to landing page
chat now to learn more- many chats
Coolsculpting & Emsculpt video-
let's get a list of our favorite clients in LA, vegas,
Hector give me 5 clients who have emsculpt FACEBOOK ads...
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Chris Zelig •
Shane Ad Meeting —
Melissa
- Aura Derm
Medstar
3 Headlines 30 character headlines and Two 90 Descriptions
Chris Zelig
2 Headlines 30 character headlines and Two 90 Descriptions
Whitney Zelig
2 Headlines 30 character headlines and Two 90 Descriptions
CoolSculpting /Emsculpt/Invisalign
3rd party validation - t...
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Chris Zelig •
Shane Ad meeting —
Virtual Consultants
Google Ads - Virtual Consultation Available
Facebook Headline: Virtual Consultation Available.
Turned off CorMedspa on Facebook - Turn back on Virtual Messaging
Aura Deram - Get Adroll running - $1500 in 20 days
Body Morph $1750 in 20 days.
Cliffside - $1500 in next 20 day...
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Chris Zelig •
Digital Marketing Meeting Chris + Hector —
-Kristabel - Hector found three or four errors thus far on this week's Ads report.
Hector - make a list of everyone who is running Facebook Ads + Google Ads
(Example: Truth and Beauty campaign was off since August and we did not notice)
- Check weekly if ads are running on Google ads and Faceboo...
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Chris Zelig •
Shane Ad meeting —
Video ads - going well
Medstar Media - list of all the CoolSculpting providers - also try if you like CoolSculpting - Need conversion event
Shane - create pixel for FB
Chris - Send list of CoolSculpting providers - just need email
Hector - Hollywood body - Add CS Colorado Denver Springs
Shane ...
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whitney.zelig@gmail.com •
SHANE CREATIVE MEETING —
Vania Julian whitney.zelig@gmail.com Shane
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Chris Zelig •
Shane Meeting —
Adroll account? Candidate? - Shane has call with them. "Is X right for me"
FB account pause - moving forward needs to be really modest. No more hot girl or guy with shirt off. No heads cut off.
Sante FB Account -
Avahlee with Bold Body
• Body Morph - 100 clicks 0 conversions on Google Ads ?...
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Chris Zelig •
Ad Notes —
Emsculpt Ad copy that says Six Pack abs, melt fat, etc. is getting our ads shutt off.
Spa Trouve's CallRail add a number for each location - Sugar house done already
Sante - please launch Google ads campaign
Bloom - Are Facebook suppose to be on?
Cliffside FB - Ad set off
Body Morph - very lit...
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Chris Zelig •
Shane Ad Meeting —
Shane is going to resubmit ads for PRP, going to back up campaigns,
Shane suggests a better call to action on the landing pages (Am I a candidate for CoolSculpting) people who fill out. Shane removed.
New Google Ads Id Number from MCC.
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Chris Zelig •
Shane Meeting —
Botox - expand geo-targeting or expand the keywords
The trademark issue is easy to resolve the bigger issue is only pharmacy cert.
Double Botox Budget on accounts
Hector make sure CoolTone is off.
Seasonal Creative - New Year
Google My Business.
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Shane Quast •
Alpha/Beta Explanation —
Alpha/ Beta Campaigns, What’s the Difference
An Alpha campaign is built to exclusively target users that match a profile of someone most likely to be interested in, and most importantly pay for, the service being advertised. Alpha campaign profiles are determined through extensive market resear...
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Shane Quast •
Landing Page Analysis —
Multi-account landing page analysis to reference: https://docs.google.com/document/d/1O5gkHy56LqzAOKHnlK6UJcxzcbExhE9vsgRboTX-aKg/edit?usp=sharing
One key takeaway: Offering a 25% discount above the form and/or popup may actually not be a good offer. This assumes that the user has already made a...
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Shane Quast •
Requested Google Report Updates —
Chris I made all the updates you requested plus a few minor tweaks.
I don't have the ability to change the name of the report automatically. Whatever the system spits out is pretty much what I'm stuck with.
Attached is an example for you to look at. If it's good to go, I will update all of th...
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Hector Mota •
Digital Marketing Project —
Botox ad creatives
[Botox_Facebook_Ads1 new.png][Botox_Facebook_Ads2 new.png][Botox_Facebook_Ads3 new.png][Botox_Facebook_Ads4.png][Botox_Facebook_Ads5.png][Botox_Facebook_Ads6.png][Botox_Facebook_Ads7.png][Botox_Facebook_Ads8 new.png][Botox_Facebook_Ads9 new.png]
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Shane Quast •
Default CS/ Emsculpt Ad Extensions —
Chris We need default ad extensions for all CS/ Emsculpt launches.
Can I get approval on what I have here:
https://docs.google.com/spreadsheets/d/1-AI2bh0BgoCyY8jpt1MC-0-AoR0daREJ1TGGU1UziSI/edit?usp=sharing
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Shane Quast •
GMB Locations / Location Extensions —
Hey guys,
A major contributing factor to the success of our Google campaigns depends on the existence of a Google My Business page linked to Google Ads which will allow me to show location extensions and Map ads.
We do need to make this part of the setup and launch process. Currently I have a...
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Shane Quast •
Landing Pages —
Hey Chris, I think as we're making progress on Google/Facebook we need to keep an mind that the landing page matters just as much (if not more) to the overall success of a client. While I know that there are some sites that are way out of your control, there are other pages that concern me quite ...
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Chris Zelig •
Weekly Meeting Oct 7-12 —
How to post on Instagram for client.
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Shane Quast •
Default/ Parent Emsculpt Ad Copy —
https://docs.google.com/spreadsheets/d/1fL0C2CAHtkuNxx0f4UrJ87HlXGpQ5TN4kNuOAbNeZzo/edit?usp=sharing
Chris Can I get approval for this? I am working on the parent/child relationship for emsculpt just like we have for coolsculpting.
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Shane Quast •
Seasonal Creative —
Chris whitney.zelig@gmail.com
We need to get started on creative, specifically on Facebook, for Thanksgiving, Black Friday/ Cyber Monday, XMAS and New Years.
Do you guys want to take the lead on this, or should I come up with some ideas?
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Shane Quast •
New Beauty Wellness Budget —
Can you guys confirm the current budget for me? The tracking sheet says $2000, but the breakdown on the tab only totals $1500. I'm a bit uncertain of what it should be.
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Shane Quast •
Additional Advertising Opps —
Chris Wanted to get this conversation going. There are always new advertising opportunities to test. Here are a few I think we should try with on account with sufficient budget:
• Bing Ads - I know you hate this, but they have rolled out new tools since we last tried that make it much, much eas...
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Shane Quast •
Skinney Brand Ads —
I could really use some new text ads for Skinney's brand campaign. Can you guys do a few or should I take a crack?
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Shane Quast •
Halloween 2019 —
Do you guys have any thoughts about doing any Halloween specific creative this year?
For Google, we can try to play the "25% discount" like it's seasonal.
For Facebook, we can come up with some concepts we can test on Facebook/ Instagram.
Let me know what you think.
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Shane Quast •
Edelman Tracking —
Chris I didn't see any conversions on Edelman Google for Emsella and Emsculpt last month. I checked conversion tracking on the form submit and everything is working. *BUT* I did notice that when a form is submitted it takes forever before it hits the confirmation page. We may want to see if somet...
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Shane Quast •
Elite Aesthetics Tracking —
I think this is working now. I'm getting leads in both Google & Facebook.
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