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Digital Marketing Ads (Shane)

Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, MedstarIvy Santiago, Creative Project Manager at Medstar +1 others
Posted by whitney.zelig@gmail.com ·

SHANE CREATIVE MEETING

Vania J, Medstar Vania Julian Rios III, Medstar Julian whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Shane Quast, Medstar Shane  

Comments & Events

Vania J, Medstar Vania J
Meeting Recap Notes

Topic 1 Current Ads
Emsculpt Ads: adroll- not approved, S. thinks it's tied to men's coolsculpting images on Skinney Med Spa. Account manager issue, since both are tied.

Emsculpt video: doesn't know if we can mention celebrities. Will most likely get approved though. S. doesn't see any reason not to try the JLo ad. Which acct should we tie it to? Smaller budget client accounts suggested. In case we get the acct suspended.
Medstar Media acct needs to be unsuspended before we can roll with any new creatives.

*No zooming in on someone's body part. That tends to trigger suspension of account*

Shane's requirements for FB/IG ads;
Square placements (1200x1200) work best for mobile. Landscape version of images with lead form once we get it to work. Landscape format for video works best. 15-20 sec long videos. Stories work the best, especially IG stories. Call to action is a swipe up not a click there. Will overlay over bottom of image. What he sees work best looks "not click" like someone was just posting. Not to dump a bunch of images in the FB ads. Algorithims pick the "best image".
Accompanied by 2 static images- portrait and landscape. Sales pitch must be part of portrait image.
Carousel image- video and a couple of images, tell a story with images on IG.

In the pipeline:
Offers- "save offer for later", retargeting without additional cost
Lead Form- still working on getting them operable
Story Ads- ex. Upright, keep organic and natural. Get Alejandro to make Coolsculpting videos. Placement isn't expensive and is more engaging. 

TO DO:
Seasonal creative needed. SPRING BREAK needs to be created now. Summer needs to be planned for next round of creative.

*Use "Its a fat freezing revolution" not "freeze your fat".
 
Topic 2: Asset Management
Banner Ads-Flexitive design program, to build out banner sets. Easy edits to entire sets instead of individual image. 
*Need to come up with a naming convention to organize images. 
Ex. 2020-02-Cliffside Banner Ad

-S. would prefer to have a Google Drive folder that we all can access, with the naming outlined above. 
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