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Digital Marketing Ads (Shane)

Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, MedstarIvy Santiago, Creative Project Manager at Medstar +1 others
Posted by Shane Quast ·

Additional Advertising Opps

Chris Zelig, Medstar Chris Wanted to get this conversation going.  There are always new advertising opportunities to test. Here are a few I think we should try with on account with sufficient budget: 

  • Bing Ads - I know you hate this, but they have rolled out new tools since we last tried that make it much, much easier for me to manage. I do get decent results for some other clients. 
  • Pinterest Ads - This is insanely hot right now. Pinterest today is like what Facebook ads were 10 years ago. If we can try it, this could be a gold mine. *or could flop. It's an experiment
  • AdRoll - Display remarketing should work. We've tested in fits and starts, but never fully vetted it. 
  • LinkedIn - Probably not a good fit for our services. 

Comments & Events

Shane Quast, Medstar Shane Quast
Also Youtube. I can't overstate how much success I'm having on Youtube for other clients. 
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Melissa Zelig, Medstar Melissa Zelig
Hi Shane!
What's are the biggest challenges of advertising on Youtube? (Why aren't we already doing it?)
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Shane Quast, Medstar Shane Quast
The biggest challenge is just investing the time and energy into really good creative. For something to work on Youtube, it needs good production value. The targeting options are really strong though and I'm pretty confident we would have some success. 
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Chris Zelig, Medstar Chris Zelig
How targeted is Pinterest? How would it work? What type of creatives would you need for you Youtube? Is it a general branding type campaign or can we push them to sign up. What type of costs would you estimate? 

Maybe we get this started with Skinney first and see how it goes. 
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Shane Quast, Medstar Shane Quast
Chris Zelig, Medstar Chris Pinterest can be really targeted. I like it a lot. In terms of performance, I would expect it to be similar to, but maybe not quite as good as Facebook. 

For Youtube, I think we would need a direct response video. Everything we do we judge on cost / conversion and not brand metrics. While I certainly believe there would be a nice lift for the brand, if we can't track it I fear the client would kill the effort. 

I would really suggest we start with a healthy budget and strong creative and see what we can do.  I am really confident in the targeting options that Youtube allows and I think we can make this work.
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Chris Zelig, Medstar Chris Zelig
Cool. What type of creatives do you need for Pinterest.
What is the ideal video. Could we do a 15 second video with our models that show them getting coolsculpting, emsculpt, etc. All I have is the creatives that you are pushing on FB and Insta, could I edit those together.
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Shane Quast, Medstar Shane Quast
Re: Pinterest - Do we have any clients that have a Pinterest account? Do you have a client we want to test with? I can send over a creative brief. They have a few different creative briefs. 

Re: Videos - Is this question for Pinterest or Youtube? I think we need a mix of videos, 1 longer than 30 seconds (31 seconds is fine). I also need a 15 section version, and 2-3 6 second versions. 
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Chris Zelig, Medstar Chris Zelig
Melissa Zelig, Medstar Melissa - get Shane Quast, Medstar Shane  Skinney Pinterest account
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Melissa Zelig, Medstar Melissa Zelig
skinney's pinterest is connected with  marisa's facebook. I don't know log in for that
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Chris Zelig, Medstar Chris Zelig
Shane Quast, Medstar Shane  - what is the best way to get you access to this do you need marisa fb login or can we provide acess another way?
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Shane Quast, Medstar Shane Quast
Her Pinterest is connected to her Facebook? That's weird.  See if she has a Pinterest Ads account. If yes, she can grant us access. 
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