Landing Page Analysis
Multi-account landing page analysis to reference: https://docs.google.com/document/d/1O5gkHy56LqzAOKHnlK6UJcxzcbExhE9vsgRboTX-aKg/edit?usp=sharing
One key takeaway: Offering a 25% discount above the form and/or popup may actually not be a good offer. This assumes that the user has already made a decision to get the service and is just price-shopping.
We would catch A TON more leads if we had an offer that was not assuming the user has already made a decision. What if the lead form was "Is Coolsculpting Right For You: Download a Coolsculpting Info Packet + get a 25% off coupon by email" OR "Take Our Online Quiz to See if You're a Coolsulpting Candidate." Here's a similar quiz another account I work on has done: https://brintonvision.com/self-test-2/
I really think we should test this. I can only do so much optimization in the ads accounts themselves. The ability to convert traffic actually makes a much bigger impact on the number of leads captured.
One key takeaway: Offering a 25% discount above the form and/or popup may actually not be a good offer. This assumes that the user has already made a decision to get the service and is just price-shopping.
We would catch A TON more leads if we had an offer that was not assuming the user has already made a decision. What if the lead form was "Is Coolsculpting Right For You: Download a Coolsculpting Info Packet + get a 25% off coupon by email" OR "Take Our Online Quiz to See if You're a Coolsulpting Candidate." Here's a similar quiz another account I work on has done: https://brintonvision.com/self-test-2/
I really think we should test this. I can only do so much optimization in the ads accounts themselves. The ability to convert traffic actually makes a much bigger impact on the number of leads captured.
We need something to jump start some of these campaigns.