Landing Pages

Hey Chris , I think as we're making progress on Google/Facebook we need to keep an mind that the landing page matters just as much (if not more) to the overall success of a client. While I know that there are some sites that are way out of your control, there are other pages that concern me quite because they don't adhere to conversion rate optimization (CRO) best practices. 

I'm thinking it would be a good exercise for me to do a few landing page audits, no more than three, that you guys can reference for any existing pages as well as things to keep in mind when doing new landing pages. 

Thoughts?