Taboola Test
Hey team,
Instead of messing with display ads (which don't work), let's test the Taboola network. I already discussed this with Chris. I've had success with this in other industries, and I think we can replicate it for our clients.
Here's an example ad I saw the other day:
To get these to work, you need a clickbait-y headline and photo. We probably need 5-10 images and 5-10 headlines to test for launch.
Here's what the landing page looked like:
Instead of messing with display ads (which don't work), let's test the Taboola network. I already discussed this with Chris. I've had success with this in other industries, and I think we can replicate it for our clients.
Here's an example ad I saw the other day:
To get these to work, you need a clickbait-y headline and photo. We probably need 5-10 images and 5-10 headlines to test for launch.
Here's what the landing page looked like:
Notice that call-to-action is just trying to capture user information, NOT get them to call or book a consultation. That would be out of order as these are first-touch leads. Ideally, we would convince our clients to treat these types of leads differently, AND we would have free "guides" to send to people who request info.
How can we turn this into an actionable project? We must pick a client, set a budget, create a taboola account, design images, write copy, place pixels, and build campaigns.
How can we turn this into an actionable project? We must pick a client, set a budget, create a taboola account, design images, write copy, place pixels, and build campaigns.
Thank you for dropping this here. Let's give it a whirl and see if we can replicate your previous success.
Anything to avoid the constant FB headaches lately.