Dr. Lowney Advanced Body Sculpting - Massachusetts Cosmetics - CZ - 🔴 SEO client 🔴

https://massachusettscosmetic.com - https://www.studioeros.us

New BHRT Google Campaign

Assigned to
Chris Zelig, Medstar Chris Z. Katharine A., CSM at Medstar Katharine A. Shane Quast, Medstar Shane Q.
Notes
  Shane Quast, Medstar Shane Can you start this campaign?

This is for Dr. Lowney's Studio Eros site, but we are running them out of his Massachusetts Cosmetics/Advanced Body Sculpting Google Ad Account.

Platform - Google Ads -
Google Ads ID - 187-825-5409
Service - Bioidentical Hormone Replacement Therapy
New Budget - $2500
Offer - New Client Special $100 OFF
Landing Pages:
https://studioeros.us/bhrt
https://studioeros.us/thank-you/bhrt

Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane  Can you add this to your list of priority projects?
Chris Zelig, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany do we have ad copy?
Brittany Redding, Digital Marketing Manager at Medstar
Chris Zelig, Medstar Chris  I sent it to you and Ivonne yesterday for approval via Slack
Shane Quast, Medstar
Please ping me when this project is ready for me to take. 
Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane  Chris wants you to go ahead and get this going with the ad copy that is already in the account but make sure it focuses on women. 
Shane Quast, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  does this mean I should exclude men from the targeting, or just tweak the ad copy for women? 
Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane  Exclude men from targeting. 
Shane Quast, Medstar
Alright, I'll take care of it. 
Shane Quast, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany two big issues here: 
  1. Our GTM container has been removed from studioeros.com - we cannot track conversions 
  2. the word Ultram on the landing page is causing the ads to be disapproved for "opioids" 
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector  - This website already had this GTM most probably either added by the client himself or their previous marketing or web dev company.
Brittany Redding, Digital Marketing Manager at Medstar
Shane Quast, Medstar Shane  For the Ultram issue, it has been taken care of. Please try to get those ads approved. 
Shane Quast, Medstar 👍
Hector Mota, Operations Manager at Medstar
Okay, Isaac Klausnser, Medstar Isaac so we will need to add our GTM to track conversions correct Shane Quast, Medstar Shane ???
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector - Either Shane Quast, Medstar Shane or Chris Zelig, Medstar Chris  should be able to confirm on this.
Chris Zelig, Medstar
Shane Quast, Medstar Shane Isaac Klausnser, Medstar Isaac - Confirming the GTM is now installed. Katharine A., CSM at Medstar Katharine  Please follow up with me on this. 
Chris Zelig, Medstar
Isaac Klausnser, Medstar Isaac Hector Mota, Operations Manager at Medstar Hector - please make sure this is taken care of ASAP. Shane Quast, Medstar Shane - I see a GTM do we not have conversion tracking set up yet. Hector Mota, Operations Manager at Medstar Hector are there leads in the leadsheet
Chris Zelig, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please scan the website for any words that would cause issues. 
Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris  - What should I replace PRP with on these pages?
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac please replace with the word "Plasma" 
Isaac Klausnser, Medstar 👍
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Chris Zelig, Medstar Chris   - DONE
Chris Zelig, Medstar
Do we have the GTM on page and conversion tracking set up Katharine A., CSM at Medstar Katharine  
Hector Mota, Operations Manager at Medstar
Chris, I mentioned this above before.

for https://studioeros.us site, this is the GTM-NG2TXCM on there now.
But we do NOT have access to that GTM.

For the https://go.massachusettscosmetic.com site - this is the GTM-PVP586Z on there now. This one we have access under -
massachusettscosmetic.com account. 
Chris Zelig, Medstar
Hector Mota, Operations Manager at Medstar Hector - make an urgent task for shane to update the conversion tracking that was set up five years ago. We had this GTM in our account. I am not sure why it was not added in the first place. GTM-TVSMBF5 - this is the old GTM and should be the main one. Isaac Klausnser, Medstar Isaac please confirm when you add this to the website. 

Isaac Klausnser, Medstar
Chris Zelig, Medstar Chris - Replaced the old GTM with GTM-TVSMBF5.

Hector Mota, Operations Manager at Medstar Hector - I found this website also have a GA code on it which I don't think we access to - UA-145408050-1. I sent it to Chris and he asked me to ask you to setup a new GA for this website and share the code with me to add it.

Please let me know if you have any questions. Thank you.
Hector Mota, Operations Manager at Medstar
Chris,
I had Isaac add that GTM 3 years ago - GTM-TVSMBF5 to the site. But we did not have access to the client's site back then. We then archived the Dr Lowney Studio Eros - studioeros.us BC3 folder and we never followed up.

Nonetheless, I can confirm that the GTM is now added to the site.


Isaac Klausnser, Medstar Isaac the same as the GTM, that old UA is not the one we have for the client on file.
They must have added that themselves. I am seeing a new G-NPXFCEJWPZ on there.
But I have no record of that one anywhere. 
When I create the new one, we will need to remove that one. 
I will let you know. 
Isaac Klausnser, Medstar OK. Thank you.
Jayjay, Project Manager
Hi Hector Mota, Operations Manager at Medstar Hector  just checking in on how are we with this campaign? Is this task good to close?
Hector Mota, Operations Manager at Medstar
Jayjay, the client is getting clicks but no conversions. 
Shane says the campaign is simply not performing for some reason. 
We will keep checking. 
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  is it possible that to run ads on searches related to "BHRT," they need a pharma certification? 
Hector Mota, Operations Manager at Medstar
That's a great question for Chris. Let me see what he says... 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
Chris says to run ads on whatever terms he can related to BHRT, I think they only need a pharma cert to use drug names like testosterones. 
Shane Quast, Medstar
not sure that's accurate, but we'll see