Eastland Face & Body - www.eastlandfb.com

We are building out ad campaigns for CoolSculpting and running them. We will work with their website developer to optimize their website.

create one-pager treatment page (add demo or existing content)

Assigned to
Selena Vujatov, Medstar Selena V.

Comments & Events

Vania J, Medstar
-change it up from the current design a bit. So it's not too close to Studio 3's Dr. Chasan page. 
-copy over whatever content they already have
-reference https://www.eastlandfb.com/Coolsculpting (sorry in advance about their auto-play video)
-add in FAQ's if needed
-they do not have any of their own Before & Afters
- Can you mentioned that they are a "top-rated spa" "5-stars on Google". Make it immediately noticeable please, somewhere towards the top.
Selena Vujatov, Medstar
Vania J, Medstar Vania  
I started working on this landing page: https://eastland.beautysculpt.net/
It's not finished yet, the bottom form and footer are missing and I want to make additional style changes (I am not satisfied with this version)... Just wanted to give you a quick update.
Vania J, Medstar
Selena Vujatov, Medstar Selena  thank you! I appreciate that! Let me know if you need any blurbs along the way hah
Selena Vujatov, Medstar
Vania J, Medstar Vania It's ready, what do you think?

I couldn't find email address for privacy page. Also, which email address(es) should be connected to forms?
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com I just noticed that their leadsheet still doesn't have ad budgets. There's a note that she had to ask Dr. Jon. Did she send those over yet by any chance?

Also, should we keep their pink colors from their site for this one-pager or switch to something more neutral?
whitney.zelig@gmail.com, Medstar
thanks for reminding me Vania J, Medstar Vania  
Vania J, Medstar
Selena Vujatov, Medstar Selena in the section about financing...where did you find that info because I don't see it in their onboarding notes, leadsheet, or old website? Just want to be sure it's accurate and that we mention which provider they have financing options with and link to it.
Vania J, Medstar
Selena Vujatov, Medstar Selena  ok let me email them to confirm and get more info. thanks!
whitney.zelig@gmail.com, Medstar
Selena Vujatov, Medstar Selena

1.let's get a man somewhere on this page

2. We need to get rid of the pink Selena Vujatov, Medstar Selena use the blue instead.

We probably can never have too much pink on a landing page again after what happened to rejuvenationma.mysculpt.net

it just doesn't convert as well. 

3. Always call to action on right-hand side, can you create a right hand side form for desktop instead of under? 
Selena Vujatov, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com I made changes. 
They used pink on their socials and on their current website so I thought we should stick to pink, but I will have in that in mind for future websites.
whitney.zelig@gmail.com, Medstar
thanks Selena Vujatov, Medstar Selena a touch of pink is okay ( I think it's cute)

But we've found that blue converts both men and women better

Vania J, Medstar Vania  can you double check if this has any blurbs needed?
Vania J, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  i already wrote them on 4.11 and Selena has plugged them in.
Vania J, Medstar
Selena Vujatov, Medstar Selena  can we add GreenSky logo to the financing text box somewhere?
whitney.zelig@gmail.com, Medstar
Selena Vujatov, Medstar Selena updated hours


The hours listed on our webpage are incorrect.  They should read:
M 9-2
T 10-6
W 9-5
TH 10-6
F 9-4
Selena Vujatov, Medstar
Updated
whitney.zelig@gmail.com, Medstar thx
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  
Is this going to be the url where we will be running ads to?
https://www.eastlandfb.com/Coolsculpting
I need to know the final URL so I can create the GTM and GA accounts. 
Hector Mota, Operations Manager at Medstar
Thank you Whitney. 
I will create now... 
Selena Vujatov, Medstar
Selena Vujatov completed this to-do.