Harbor Family Ortho - www.harborfamilyortho.com- VJ

Website Development & Design * Content Creation - Treatment Page * Digital Marketing Set Up * Digital Marketing Monthly Management Service * Client Success Manager: VANIA JENNY

Web Design Project Start Here

Assigned to
Ivonne Ackerman, Medstar Ivonne A. Kristabel, Medstar Kristabel Selena Vujatov, Medstar Selena V.
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **


PROJECT MANAGER:
  Vania


DEVELOPERS WORKING ON THIS WEBSITE:



WHAT URL ISAAC SHOULD CREATE:



** If using our testing servers, pick from**
beautysculpt.net
healthandmed.net
eyehealthpros.com
mysculpt.net
ketaminetherapyus.com

HOSTING: 

bought new. WP Engine. Isaac was added to task.


WHICH TEMPLATE ISAAC SHOULD USE: SEE TEMPLATES
HERE : 


FINAL WEBSITE URL: 

harborfamilyortho.com (existing URL, current website that we will replace is there)

REFERENCE(S) : 

harborfamilyortho.com


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : Invisalign
FINAL URL & SLUG:
/invisalign
CONTENT:
UNIQUE
OFFER:
$250 new client special
BADGES:
Dr. Iacovetti- ADA association, Orthodontics Association badge (on current site)
Invisalign Diamond Top 1% in the country. 2022
 5-stars on Google Reviews
NOTES:

Disclaimer: *new patients only. Discount off the purchase of a complete orthodontics plan. Can not be combined with any other offers. 


SERVICE :Orthodontics
FINAL URL & SLUG:
/braces
CONTENT:
UNIQUE
OFFER:
BADGES:
Dr. Iacovetti- ADA association, Orthodontics Association badge (on current site)
Invisalign Diamond Top 1% in the country. 2022
 5-stars on Google Reviews
NOTES:
$250 new client special
Disclaimer: *new patients only. Discount off the purchase of a complete orthodontics plan. Can not be combined with any other offers. 


ALL OTHER SERVICE PAGES: 

SERVICE: see below
CONTENT:
2 pages of unique content see above. Existing pages content- URLs below.
NOTES:
Bring over every page on the existing site.
Do not copy over the blogs just create the blog page.

Home: https://www.harborfamilyortho.com/
About Us: https://www.harborfamilyortho.com/our-practice
Treatments <drop down menu>
   Adult Orthodontics: https://www.harborfamilyortho.com/adult-treatment
   Ortho Screenings: https://www.harborfamilyortho.com/ortho-screenings
   Braces: https://www.harborfamilyortho.com/braces
   Night Guard: https://www.harborfamilyortho.com/night-guard
   Digital X-Ray: https://www.harborfamilyortho.com/digital-x-ray
   Itero Digital Impressions: https://www.harborfamilyortho.com/itero
Invisalign: https://www.harborfamilyortho.com/invisalign
New Patients <drop down menu>
   First Visit Expectations: https://www.harborfamilyortho.com/first-visit-expectations
   New Patient Forms: https://www.harborfamilyortho.com/new-patient-forms
   Financial Options: https://www.harborfamilyortho.com/financial-options
Contact: https://www.harborfamilyortho.com/contact-us
Blog: https://www.harborfamilyortho.com/blog
((DO NOT BRING OVER THE BLOGS. JUST CREATE PAGE))

HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
NOTES:


CONSULTS THAT ARE FREE: all


FINANCING: In-Office Payment Plans at 0% Interest

 

LEAD NOTIFICATIONS:  info@harborfamilyortho.com, jen@harborfamilyortho.com


CLIENT COMPETITORS UNDER MedStar:
 No dental competitors in this area yet. 


NOTES:


PAID OR COMP'ED SITE: paid

Comments & Events

Ivonne Ackerman, Medstar
Hi Isaac Klausnser, Medstar Isaac can you please check out if we have everything we need for the final destination to be: harborfamilyortho.com (which is an existing URL and the current website that we will replace is there).

Can you please create a staging site using art of dental wellness template. 

staging site: harborfamilyortho.healthandmed.net

Thank you!!
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Since we have already bought the hosting for this website on wpengine. I would recommend setting up a staged server directly there.
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac ok let’s set it up there. What else do you need access to? 
Hector Mota, Operations Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  
Good morning. 
Do we have an inkling as to what the final URLs will be for this client's ortho and Invisalign campaigns?
Alyssa Workman, Medstar
Looks like it will be these Hector Mota, Operations Manager at Medstar Hector , since we are going to be transferring these to their existing domain (notated in the task out notes):

harborfamilyortho.com/invisalign
harborfamilyortho.com/braces
Hector Mota, Operations Manager at Medstar
Okay thank you Alyssa. I will wait a little longer before I begin to work on GTM and other properties, provide Shane details. 
Alyssa Workman, Medstar Of course
Alyssa Workman, Medstar Thanks ❤️
Ivonne Ackerman, Medstar
Hi Selena Vujatov, Medstar Selena can you please design this homepage and the Invisalign page? 

Thank you!

Design Notes: 
models 30-40 years old. young families. 
Color to use: #134047 (not the mint green) 

Really liked the sleekness of Art of Dental Wellness
whitney.zelig@gmail.com, Medstar
Ivonne Ackerman, Medstar Ivonne  can you clarify up top which server and testing ( and final) domain we will be using 
Ivonne Ackerman, Medstar Clarified on top
Ivonne Ackerman, Medstar ?
Ivonne Ackerman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com the final domain is provided by the csm on the task above. I don’t know what this client’s final domain is, can you plz ask Vania?
Vania J, Medstar
it's their existing site's url harborfamilyortho.com we are just going to replace what's there currently with the new site when it's done.
Ivonne Ackerman, Medstar Perfect thanks
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Vania J, Medstar Vania  
Homepage: https://harborfamilyor.wpengine.com/
Invisalign page: https://harborfamilyor.wpengine.com/invisalign/

I saw in the task notes that there are two badges on their current website:
Dr. Iacovetti- ADA association and Orthodontics Association badge, but I don't see them.
For the Invisalign page I used content from their website + added some lorem ipsum and FAQs from official Invisalign website. There are no before and after photos on Invisalign website, just testimonial videos. 
Vania J, Medstar
Ivonne Ackerman, Medstar Ivonne here is one and also the doctor is a member of these associations but we need to find the badges for these groups online.

  • American Dental Association
  • American Association of Orthodontists
  • Queens County Dental Society
Ivonne Ackerman, Medstar
Vania J, Medstar
Selena Vujatov, Medstar Selena the owner said that there were badges for these
ADA association 
Orthodontics Association 
but there aren't. He was mistaken. We will have to look for these on the internet.
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I updated both pages
Vania J, Medstar Vania should we add only logos for those associations or create badges with text like this for example "Member of Orthodontics Association" ?
Vania J, Medstar
Selena Vujatov, Medstar Selena  I'd say just the logos (used as a badge).
Selena Vujatov, Medstar
Vania J, Medstar Vania  I added logos to hero, please check them out
Alyssa Workman, Medstar Nice!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I changed homepage
Sydney Metz, Client Success Manager
Ivonne Ackerman, Medstar Ivonne Here is a photo of the Doctor.(Perry)

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com from your emails
Selena Vujatov, Medstar Thanks!
Sydney Metz, Client Success Manager
Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne , In this Google drive is a ton of before and afters for you all to choose the best ones you think would work.  Please do not use any patient faces-only teeth.

https://drive.google.com/drive/folders/1FnfRbIdq-rGuREtsDjn4jTXzPzr9OYk7 

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  from your emails 
Ivonne Ackerman, Medstar
Vania J, Medstar Vania  thank u for sorting the before and afters! btw I'm sending client two options for homepages. so just wanted to know if I had to ask him about the before and afters in the same email
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  thank you! Looks better. Is there any fun gif borders we can add to the photos or a background that has a little bit of the respective colors? So I can look at other options for the service section? Thank you!
Alyssa Workman, Medstar
Selena Vujatov, Medstar Selena , did you see this comment? ^^ 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena we are going with the blue version. I just wanted to see if we can add fun gif borders to the photos or a background that has a little bit of the blue color in the service section. Can you please convert the invisalign page into the blue version? Thank you! 
Alyssa Workman, Medstar
Selena Vujatov, Medstar Selena  following up ^^ Thank you! Hope you are doing well!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa  
I have updated Invisalign page with blue ascent color. 
I set blue version as homepage and  added some different gifs to images:
Ivonne Ackerman, Medstar
thank you Selena Vujatov, Medstar Selena ! For some reason I don't think they look that good. Maybe because the images are really big. I was looking for an effect like this: https://www.revengemd.com/

Let's just do simple images. thank you!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I tried borders like those (Revenge) but also doesn't look good. I think it's because these dental images have a background, and images on Revenge are all with the same solid color background. I will revert to simple images
Ivonne Ackerman, Medstar thank you!
Ivonne Ackerman, Medstar
Hi Selena Vujatov, Medstar Selena can you please make sure the blue color is all over the site and not the green? Currently this link takes you to the green one: https://harborfamilyor.wpengine.com/home/

The client wants to place the Invisalign badge that is on the section below, ALSO higher up on the page, maybe on the section below the hero. Can you please place it where you think it would look better?



Can you also remove the "text" part from the gravity forms?  

Can you please delete "Yelp" logo from the testimonials? They only have google reviews. 

Thank you!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne I removed Yelp logo and "text" part from forms. Green home is deleted.
I have also updated blue color on all OG images and site icon.
I added Invisalign badge under the hero image next to "welcome" text. Please check it out.
Ivonne Ackerman, Medstar looks great!
Ivonne Ackerman, Medstar thank u!
Ivonne Ackerman, Medstar
Vania J, Medstar Vania  please send me the before and after images. Thank u!!
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  can u please assign blurbs? 
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne the homepage blurbs were completed on July 31st, I have assigned Dijah to write something for the About us page, that's the only place I noticed. Please let me know if there is someplace else I may have missed.

I will check now if the before and afters were sent to Vania's email. 
 
Thank you!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  do you want me to drop the before & afters here? Or is the forwarded email sufficient?
Hector Mota, Operations Manager at Medstar
Do we know what the final url slug will be for the Braces/ortho and Invisalign campaigns Ivonne Ackerman, Medstar Ivonne  ??
Hector Mota, Operations Manager at Medstar
Thank you Ivonne Ackerman, Medstar Ivonne  
I will go ahead and update the other tasks, let Shane know. 
Vania J, Medstar
Kristabel, Medstar Kristabel could you please create a blog page on this site and add to the main menu? You can start by uploading this blog as the first post.
Let's find an image we have rights to use that shows an attractive person with braces or if not just a model with a great smile. Thanks!
Kristabel, Medstar 👍
Vania J, Medstar
Kristabel, Medstar Kristabel  hi! Can I get an update on the blog? Thaaaanks
Vania J, Medstar
Kristabel, Medstar Kristabel  hi! The client is asking where this is at. Can we put the blog page completion as high priority please and thanks?
Vania J, Medstar
Kristabel, Medstar Kristabel hi! I'm just following up on the blog page. See above ^^.
Also, can you add it to the menu when it's done?
Alyssa Workman, Medstar Alyssa tagging you here so we can email him as soon as it's up. thanks!
Alyssa Workman, Medstar Noted
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.