Haus of Aesthetics - www.hausofaestheticsslc.com - 🔴 SEO client 🔴 - Judi

CoolSculpting Digital Marketing Set Up (ONE TIME FEE) • Digital Marketing Management Service • Micro Website Development

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Sydney Metz, Client Success Manager  Sydney M.
Due on
Notes
Alyssa Workman, Medstar Alyssa Sydney Metz, Client Success Manager  Sydney have kristabel and gerlie do edits ( unless selena or isaac is needed)

once done let Isaac Klausnser, Medstar Isaac know to do trello check list and let's move over ! 

what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  is this site ready for me to audit tomorrow? 
Alyssa Workman, Medstar
Nvm I see that the pages are still being built. I will come back to this tomorrow and see, seeing still need blurbs too.
whitney.zelig@gmail.com, Medstar
ready now Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar on it tmw
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel please make the following adjustments

Footer
1. Add a privacy policy disclaimer, above the address, reduce the font size so the text is not too large.
*You agree to be contacted by Haus of Aesthetics by submitting this form; regarding marketing messages by text, phone, or email. We commit to respecting and protecting your private information. At any time you, are able to unsubscribe from these messages. For more information regarding our Privacy Policy, please review here.
2. Please add the terms of service page and link it to the footer as non-indexable.
3.  No Show Policy page, add to the footer, mark non-indexable page
3. Please take off Saturday hours, they are not open based on their GBP, unless you have other information Ivonne Ackerman, Medstar Ivonne ?

Phone number
Please be sure the phone number on the menu is floating on Mobile

ALL GRAVITY FORMS
1. Reduce the font size of "new client special" so that the offer is the biggest text.

All Landing Pages
1. Make the Hero Button pop more

 Other Notes
1.
There is a "services template" page I see on the back end, can this be deleted now? 
2. Please set featured image sharing thumbnail for Homepage to the Logo. 

Please let me and Isaac know when these have been updated.
Alyssa Workman rescheduled this to-do
Was
Now
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel or Selena Vujatov, Medstar Selena , whomever can get these edits done, please let me and Isaac know so we can transfer the domain. Thank you!
whitney.zelig@gmail.com, Medstar
Isaac Klausnser, Medstar Isaac  do you think we can transfer this over safely tonight? 
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com

Migrated - https://go.hausofaestheticsslc.com/

Also cross-checked the website through the Trello checklist and fixed the major ones that I noticed.

Also connected the popups to this sub-domain.
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - I am listing the minor one that I found below.

Selena Vujatov, Medstar Selena - Can you please help us with the below?

#1 Updated the privacy policy page to have new policy text on it.
#2 Back to top button is missing
#3 Add a new contact form below this text on the about page.

#4  Reduce the white space below the form on the contact us page on mobile layout
#5 Replace the default sharing snippet preview with the logo on all pages.
Alyssa Workman, Medstar Thank you
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector - Analytics code and meta data from the general pages are missing on this website.
Kristabel, Medstar
Isaac Klausnser, Medstar Isaac Alyssa Workman, Medstar Alyssa - I have updated all except these

Footer
1. Add a privacy policy disclaimer, above the address, reduce the font size so the text is not too large.
*You agree to be contacted by Haus of Aesthetics by submitting this form; regarding marketing messages by text, phone, or email. We commit to respecting and protecting your private information. At any time you, are able to unsubscribe from these messages. For more information regarding our Privacy Policy, please review here

did you mean here Alyssa Workman, Medstar Alyssa ?
1. Reduce the font size of "new client special" so that the offer is the biggest text.
the new client special texts are deleted already

Please be sure the phone number on the menu is floating on Mobile
- the call now button is part of the menu. we may have to ask Isaac Klausnser, Medstar Isaac to add a floating button at the bottom section of the mobile screen for this

#2 Back to top button is missing
Isaac Klausnser, Medstar Isaac - this is already enabled but I also don't know why it's not showing 

#5 Replace the default sharing snippet preview with the logo on all pages.
Selena already has put a snippet image for all the pages. is this what you mean Isaac Klausnser, Medstar Isaac ?

I also added a form for the about page. Isaac Klausnser, Medstar Isaac just letting you know
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel I meant to add the disclaimer above the footer, so at the bottom of every page that has a gravity form, sorry for the confusion. 
Hector Mota, Operations Manager at Medstar
Isaac Klausnser, Medstar Isaac  I wanted to wait until everyone finished and the site was transferred before adding all the meta. If you want, I will tag you now so we can add the GA and GTM codes. 
Thank you. 
Isaac Klausnser, Medstar
Hector Mota, Operations Manager at Medstar Hector - Thank you. Just added them.
Hector Mota, Operations Manager at Medstar thank you!👍
Isaac Klausnser, Medstar
Kristabel, Medstar Kristabel - Thank you for working on the issues.

Selena Vujatov, Medstar Selena - Are you able to take care of the ones Kristabel, Medstar Kristabel wasn't able to fix? They are mentioned above in this same task thread.
Alyssa Workman, Medstar
Yes, where Isaac mentioned is where I mean Kristabel, Medstar Kristabel , look at the example that he posted. Thakns for updating!
Selena Vujatov, Medstar
Kristabel, Medstar Kristabel Isaac Klausnser, Medstar Isaac I added a mobile floating button, scroll to top button, and moved the disclaimer above the footer area.
Alyssa Workman, Medstar Thank you ❤️
Kristabel, Medstar ❤️
Isaac Klausnser, Medstar 👍 thank you
whitney.zelig@gmail.com, Medstar
It's on final site now Alyssa Workman, Medstar Alyssa  
Alyssa Workman, Medstar LOL SORRY
Alyssa Workman, Medstar
I'll delete that comment. NVM 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.