Hawaii Aesthetics- www.hawaiibotox.com and www.hawaiibodysculpt.com - CZ/IA

This is for a client who already has a website we can use that we just need to optimize.

Website Edits

Assigned to
Elizabeth Ruffa Elizabeth R. Gerlie Hazel Isubal, Medstar Gerlie H. Selena Vujatov, Medstar Selena V.
Due on
Notes
Hi Gerlie Hazel Isubal, Medstar Gerlie Can you make the following edits for me?

1. Delete the EZ Gel Filler Page and remove it from the menu and homepage.

2. Please remove this image on the Threads page: https://hawaiibotox.com/2016/05/aesthetics-hawaii-specializing-in-thread-lift-with-pdo-absorbable-sutures-non-surgical-lifting-and-collagen-stimulation/

If you see any Nova PDO Threads info on the page, please remove it.


3. Remove Sublative laser treatment from the Treatments page. 

4.  Change Microneedling & Hair Restoration to just Hair Restoration and place it in its own box on the Treatments page.

5. Please place Morpheus8 in its own box. Place this underneath CoolSculpting. Then list GentleMax Pro and then Hair Restoration. 

6. Remove the category titles on the treatment page. Just have the services in boxes without the titles, 

Comments & Events

Gerlie Hazel Isubal, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  - done
Brittany Redding, Digital Marketing Manager at Medstar
Elizabeth Ruffa Elizabeth  Can you check these edits were completed?
Brittany Redding rescheduled this to-do
Was
Now
Ivonne Ackerman, Medstar
Gerlie Hazel Isubal, Medstar Gerlie I see the homepage still has the treatments?

https://hawaiibotox.com/

These edits have not been completed. 
Brittany Redding, Digital Marketing Manager at Medstar
Gerlie Hazel Isubal, Medstar Gerlie  Is this a cache issue or were the updates you made not saved or something?
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena can you please redesign the homepage treatment section to reflect only the treatments that are in the "treatment page"
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Sure, but I don't have credentials. Looks like they are changed
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena Thank you. Dr. Yew wanted to remove the headings and have the order be this:

Please place Morpheus8 in its own box. 
Place this underneath CoolSculpting. 
Then list GentleMax Pro and then Hair Restoration.
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  thank you! I want to make it a little nicer looking and take away the category names that are currently there. Please replace the current homepage with this one and then work on a little nicer redesign when you get back to your desk over the next few days. 
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  Ok I published these changes now, and I will try to make it more beautiful over the next few days
Ivonne Ackerman, Medstar thank u!
Selena Vujatov, Medstar
Elizabeth Ruffa Elizabeth  Fixed
Elizabeth Ruffa ty
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena There are some weird symbols in the hero image blurb on the homepage

Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I fixed it
Brittany Redding, Digital Marketing Manager at Medstar Thank you!
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  you are working on making homepage a little better looking right?
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  I haven't started yet. I can do this tomorrow
Ivonne Ackerman, Medstar ok thanks!
Alyssa Workman rescheduled this to-do
Was
Now
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena  How is this going?
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  I will finish this by Monday
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth  using the blurbs sheet can you please come up with blurbs for this new homepage? For the other section of the page, can you use their current site to come up with content? 
Elizabeth Ruffa
  Brittany Redding, Digital Marketing Manager at Medstar Brittany  can you please send me the blurb sheet? 
Brittany Redding, Digital Marketing Manager at Medstar
Elizabeth Ruffa Elizabeth  I also sent it via ping earlier. Let me know if you want to get on a call about this project or if you are feeling comfortable with it. Thank you!
Elizabeth Ruffa Thx
Elizabeth Ruffa
Brittany Redding, Digital Marketing Manager at Medstar Brittany We have a call scheduled for tomorrow. I'll have some stuff prepared for you to review tomorrow to make sure I'm on the right track with this. Thanks
Brittany Redding, Digital Marketing Manager at Medstar Great. Thanks!
Elizabeth Ruffa
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  

Hero Blurb: Hawaii's Top Rated Medspa for Aesthetics & Body Shaping

CoolSculpting: 
This non-surgical alternative to liposuction safely and successfully eliminates stubborn fat by freezing fat cells for long-term fat reduction. 


Gentle Max Pro Laser Hair Removal:
An effective, painless, and convenient method of permanent hair reduction. Achieve smooth, hair-free skin, safely for all  all skin types – including darker skin tones. 


Sculptra Butt Lift
An FDA-approved injection used to enhance and stimulate skin texture. This non-surgical procedure will lift, form and contour your buttocks with no downtime. 


Hair Restoration
Comprehensive treatment for thinning hair combines Microneedling/Injections & platelet treatments for more effective & comfortable hair restoration.


Daxxify
NEW FDA-approved Botox acts twice as quickly and lasts twice as long as other products. Smooth out wrinkles, treat muscle spasms faster with longer lasting results.

Botox
Eliminate wrinkles and fine lines from the forehead, brow, and around the eyes to make you appear younger, more vibrant, and more refreshed. 


Botox for TMJ
Use botox to treat TMJ disorders and experience long-lasting relief. For migraines or clenching of the jaw, Botox is an FDA-approved treatment that has been shown to be both safe and effective. 

Fillers
Reverse the signs of aging with this minimally-invasive solution with immediate results after treatment. Regain your youthful radiance and accentuate your natural beauty to feel and look your best.

Kybella
Dissolve and slim stubborn fat deposits with the first & only injectable double-chin treatment. Safely dissolve fat cells, reduce submental fullness & improve the appearance of your profile.

Microneedling and Skin Rejuvenation
Restores and revitalizes by stimulating collagen and elastin production and enhances the delivery of vitamins and active skincare products.

DiamondGlow
Instantly brighten, smooth, and clear your skin. This treatment improves roughness, dryness, discoloration while also reducing the signs of aging. 

Threads
Non-surgical, minimally invasive procedure to boost, tighten, and sculpt the face to achieve the desired results. While promoting collagen synthesis to improve skin elasticity and texture, improve the appearance of sagging skin.

Morpheus8
Improve acne scars, tighten loose skin, and minimize fine lines and wrinkles with radiofrequency microneedling using Morpheus8. Repair, restore, and rejuvenate the skin while also stimulating collagen and elastin.

IV Therapy
Nourish, hydrate, & restore your body with essential vitamins & minerals. Improve overall wellness, boost energy, & enhance immune support through direct delivery of nutrients into the bloodstream.
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena Please update the blurbs on the homepage with the following:

Hero Blurb: Hawaii's Top Rated Medspa for Aesthetics & Body Shaping

CoolSculpting:
This non-surgical alternative to liposuction safely and successfully eliminates stubborn fat. CoolSculpting freezes fat cells, giving you effective, long-lasting results.


Gentle Max Pro Laser Hair Removal:
An effective, virtually painless, and convenient method of permanent hair reduction. Achieve smooth, hair-free skin. Safe for all skin types – including darker skin tones.


Sculptra Butt Lift
Sculptra is an FDA-approved injection that enhances and stimulates skin texture. This non-surgical procedure lifts, forms, and contours your buttocks with no downtime.


Hair Restoration
This comprehensive treatment for thinning hair combines Microneedling/Injections & platelet treatments for more effective & comfortable hair restoration.


Daxxify
This NEW FDA-approved injectable acts twice as quickly and lasts twice as long as other products. Daxxify smooths away crow's feet, forehead wrinkles, and frown lines.

Botox
The #1 cosmetic treatment in the world eliminates lines and wrinkles from the forehead, brow, and around the eyes. Achieve a more youthful and rejuvenated appearance.


Botox for TMJ
This injectable treats TMJ, resulting in long-lasting relief. For migraines or clenching of the jaw, Botox is a safe, effective, and FDA-approved treatment.

Fillers
A minimally invasive injectable treatment that reverses signs of aging. Regain your youthful radiance and accentuate your natural beauty to feel and look your best. Results are immediately visible after treatment.

Kybella
The first and only injectable treatment dissolves stubborn fat deposits that cause a "double chin." Kybella safely reduces submental fullness & improves the appearance of your profile.

Microneedling and Skin Rejuvenation
This treatment restores and revitalizes by stimulating collagen and elastin production. Microneedling enhances the delivery of vitamins and active skincare products.

DiamondGlow
This facial instantly brightens, smooths, and clears your skin. DiamondGlow improves roughness, dryness, and discoloration while also reducing the signs of aging.

Threads
A non-surgical, minimally invasive procedure that boosts, tightens, and sculpts the face. Threads promote collagen synthesis to help improve skin elasticity and texture and improve the appearance of sagging skin.

Morpheus8
Morpheus8 improves acne scars, tightens loose skin, and minimizes fine lines and wrinkles with radiofrequency microneedling. It repairs, restores, and rejuvenates the skin while also stimulating collagen and elastin.

IV Therapy
IV Therapy nourishes, hydrates, & restores your body with essential vitamins & minerals. It also improves overall wellness, boosts energy, & enhances immune support through direct delivery of nutrients into the bloodstream.

Elizabeth Ruffa Elizabeth See the changes I made. Shorter sentences are better so I broke some of them up. 
Ivonne Ackerman, Medstar
Elizabeth Ruffa Elizabeth did you get these from the blurb mastersheet?

Brittany Redding, Digital Marketing Manager at Medstar Brittany  these seem to have all different tenses 
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne  She knows how to use the blurb sheet. These blurbs were shorter so she probably had to shorten the ones on the sheet. I will ask her. I updated the ones above so they are all the same tense. 
Elizabeth Ruffa
Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne Yes I did try to shorten as the character count was so much shorter. I reviewed what you changed Brittany
Selena Vujatov, Medstar
Elizabeth Ruffa Elizabeth Brittany Redding, Digital Marketing Manager at Medstar Brittany Thank you!
I updated blurbs. Do you have a blurb for section below "The Injectable Specialists" and also for the section under the Products section.
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne  Updated!
Ivonne Ackerman, Medstar looks great!
Ivonne Ackerman, Medstar thank u!
Elizabeth Ruffa
Ivonne Ackerman, Medstar Ivonne  done. Thanks
Ivonne Ackerman, Medstar thank u1
Brittany Redding rescheduled this to-do
Was
Now
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena  
Can you please make these edits?

Change the hero image on the homepage to this:

Since 2006 Hawaii's Top Rated Medspa for Aesthetics

Please place the logo that is on this page: https://hawaiibotox.com/ below the hero image blurb
For the hero image, he wants something more gradient that goes with the motif of his new office, like the color of the sky. He wants something more neutral and uplifting than the dark purple. 

Here is the new office:
He likes this color that's on his current homepage


He also wants to change the models to a man and a woman. He likes the man above and wants people who look more local to Hawaii.

For the carousel of publications, he wants to change it to the following:

Cosmopolitan
Vogue
Men's Health
Modern Luxury - https://mlhawaii.com/
Hawaii Luxury Magazine - https://hiluxury.com/

For the photo at the bottom, loves that it's multiethnic but he would prefer there to be a man in it as well as a women/women



This is a link to the doctor's notes if you want to take a look:

https://drive.google.com/file/d/1TbHWTvO5NdtcMXX2f9Eb3-jL-wdYqWuc/view

I need to look through his reviews online and will get those updated. 
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany I changed blurbs on hero image and hero image itself (background and models). But I am not sure it looks good. This Hawaiian girl is the only one I could found on stock photos websites.

I have changed the publication logos.

For the multiethnic photo at the bottom, I couldn't find group of multiethnic people that include men too. I mean there are some available photos, but just lifestyle photos (etc. group of smiling people in cafe, etc. , but not studio photo with flawless skin...
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena The doctor would like to add this image to the reviews section of the homepage. He said we can edit it as needed to make it look nice.


In addition, can you please add this logo above hero blurb and make the Best of Hawaii badge under the blurb a little bigger?


Please replace the doctor's photo in the Aesthetics Expert section with this one:


Please change Treatments Featured In to Treatments and Practice Featured In and make the font size a little bigger. Add this logo, so there are 6 of them


Can you make them go all the way across the screen with some spacing in between? The doctor wants this section to stand out more.

Please see this video where the doctor explains the changes I requested above: https://drive.google.com/file/d/1reK3vnZd1AQcQ-AYzDElZOs9RyYaBiWa/view?pli=1


Here are more edits based on a different video from the client:

1. He loves the local vibe of the girl on the hero image but wants someone older, in her 30s or 40s. 

2. Change the hero image blurb to this:

Since 2006
Hawaii's Top Rated
Aesthetic Medspa

Let me know if you have any questions. Thank you!
Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany I took care of the edits.
Regarding the hero image. Can we use this model: https://as1.ftcdn.net/v2/jpg/06/44/65/26/1000_F_644652640_oZikhLEUEFX9ZSI632q8lPkSxBbXpT4u.jpg ?
That's an Idian AI generated woman. But to me looks more Hawaiian than e.g. this one https://as1.ftcdn.net/v2/jpg/06/44/65/26/1000_F_644652609_5WEU7fLCZdi1yoBeVBGhvKehzr6C5KAi.jpg (which is also too filtered, it's so obvious that she is not real). Let me know your thoughts on this. 
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  let's use the first one. thanks!
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany  I added new hero image
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena looks great! Brittany Redding, Digital Marketing Manager at Medstar Brittany  please send to client.
Brittany Redding, Digital Marketing Manager at Medstar sent!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Selena Vujatov, Medstar Selena A few more edits for this:

The client wants to redo to hero image to not include models, but instead include a photo of their new office, which I have included below. He wants to incorporate the color scheme/design into the page more.

He likes the way this site looks, but doesn't want the circle. He suggested the photo take up a portion of the hero image and keep the badges and hero blurb. 




In addition, can you place Daxxify below Botox for TMJ. Can you also incorporate a male model here:


and as a replacement for the 3rd image here:

Selena Vujatov, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  
I made changes, but I am not sure what does doctor means by  "incorporate the color scheme/design into the page more".
Which color scheme/design? The one that relates to a new office (beige, gray, white...)? Or the one that relates to the purple from logo?
Brittany Redding, Digital Marketing Manager at Medstar
Selena Vujatov, Medstar Selena I am looping Ivonne Ackerman, Medstar Ivonne  into this to get her creative expertise. I sent her an email
Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  is there a way that I can have access to view your toggle to see how much time you put into projects? For this client, how much time have you spent ?
Selena Vujatov, Medstar
Ivonne Ackerman, Medstar Ivonne   am not using Toggl, I am using Clockify and logging in with my Gmail. I think that this free version doesn't have an option for more users, but I am not sure, I will check. Just checked and the homepage redesign is 11.5 hours and botox redesign is 4 hours.






Ivonne Ackerman, Medstar
Selena Vujatov, Medstar Selena  ok, thank you for letting me know. Please pause homepage until I speak with client. We can proceed with botox page. 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.