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Health First Medical Weight Loss - 🔴 SEO client 🔴 - EM/CZ

www.healthfirstweightcontrol.com - This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
From the list: Digital Marketing Campaigns & Set Up

✔ New Coolsculpting 🥶 Campaign - Google ads

Hector M. added this on
Completed by Shane Q.
Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane
This client would like to start a new Coolsculpting campaign on Google ads.
We will target all 3 locations - Hesperia, Redlands and Rancho C.
Below are the details:

Google ads campaigns  MKT Budgets -----
Platform - Google Ads -
New Campaign - Yes
Location - Target all 3 locations.
Service - Coolsculpting
Budget - $1,500.00

Please let me know if you need anything else.
Judi Vallano, Medstar Judi take note. 

Comments & Events

Shane Quast, Medstar Shane Quast
I'm on it. 
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Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane  
This campaign is off to a good start. 
However, I am seeing the last 7 days cost per a bit high. 
The other campaigns are doing so much better. 
MS | search | coolsculpting - $425.88 cost per. 
MS | search | laser tattoo removal =  $34.20  cost per
MS | search | semaglutide = $45.35 cost per.


What are your thoughts?
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Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector  I think it's just the increased spend for the last few days of February. Let's keep an eye on it, but I think we'll be ok here shortly. 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Sounds good.. Let's discuss this during our ads meeting today.. 
Thank you. 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane

We received an email from Will and below are some of his concerns. Please take a look and let us know your thoughts and recommendations.  

Can we please audit all ads for serving criteria. I have never been served my own ads as in the last few months it has also increased exponentially since the first. Also what is the setting for retargeting and what is that set at. We should not be serving to males. Also what is the age range that we have set to confirm that the geo is according to our zip codes.  I know a bunch of ads were approved around the first. So I want to verify just because I’ve never been served my own ads until about  the first of jan.
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Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector  

  • We are targeting males in the CS campaign. We can turn them off, but over the last 30 days, they only account for ~20% of the spend, and the CPA is excellent (screenshot)
  • We cannot do any type of retargeting on Google, and "Health-related" services cannot create audiences. This is not unique to us; it is a Google policy. 
  • Age screenshot provided below. All the spending is between ages 25-64
  • Below is a screenshot of ZIP code performance over the last 30 days
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Thanks for looking into this Shane and for your response and insights.
I have already sent a message to Chris so he can chime in and follow up.
Chris Zelig, Medstar Chris  please let us know your thoughts on this since you may be the only one able to convince Will one way or the other. 
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