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Healthy Solutions - www.healthysolutionsdr.com

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at Medstar
From the list: Digital Marketing Set Up

✔ Boost CS Budgets, Make Adjustments

Hector M. added this on
Completed by Shane Q.
Assigned to
Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane
This client would like to boost their Coolsculpting Google ads budgets to $5,000 a month.
She would also like some adjustments made to the campaigns.
Here is what she would like.

Shane, Chris said her conversions are terrible. See what is going on and if there is anything you can do to change this. 

Adwords- I reviewed for the period of Nov 19-Dec 30th
Please add "Bucks County" to our ads.

Coolsculpting Campaign: $3,348.54 ad spend. - Let's increase the budget. But we need to make sure conversions are good too. Make ads better too?

Botox - maybe ad copy can be worked on? Ad spend $1326

Fillers- I think we need to have a separate campaign for Lip Fillers/Lip injections so that the ads include those keywords and are more relevant to those looking for that treatment. 
 - lip fillers near me - lip injections - lip flip near me 
The ads are too general 

Comments & Events

Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector All of their ads says "Bucks County" all over them. Any idea what that request is all about? 

Re: Lead quality - I have advised them since the beginning that the way they are tracking leads is going to lead to poor decision making. I continue to make it my recommendation to stop using Call Tracking Metrics and to stop looking at leads line-by-line. 

What does "make ads better" mean? I've been testing ad copy for years now to determine what works best. 

Re: Botox - what does "ad copy can be worked on" mean? Do they have an offer or something different they want to say? 

Disagree with their comments about Fillers. They just need a landing page that converts. I'm happy to split their campaigns, but it will make no difference. How should I allocate the budgets? 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane ,
Those are all great questions.
Unfortunately, that is the response I copied pasted from her email.
Chris said we would do a meeting to discuss this further.
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com , you can follow up with her to ask her about these questions Shane is mentioning.  
Shane Quast, Medstar 👍
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Shane Quast, Medstar
Shane Quast completed this to-do.