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Healthy Solutions - www.healthysolutionsdr.com

This is for a client who already has a website we can use that we just need to optimize.
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at Medstar
From the list: Digital Marketing Set Up

✔ Google Ads - Set up campaign

Hector M. added this on
Completed by Shane Q.
Assigned to
Shane Quast, Medstar Shane Q.
Notes
Hey Shane,

This client is actually pretty sharp at marketing so as far as CoolSculpting maybe we shouldn't roll out those extended terms at first. She will not be messing with the campaigns but she knows how to keep an eye on them. I see the extended campaigns have found some great keywords but shell be critical at first so maybe we can roll it out later. 

These are also using CallTracking Metrics which is a pain but they have used it for years. I am going to work on installing the GTM. You may need to take a look at it as she has a lot of tags. 

Google Ads 
$4000 for CoolSculpting
25% OFF or $1000 OFF CoolSculpting - we will run rotating coupons maybe you can test both of them. 

$1000 Dermal Filler - this is on Google Ads too. 
https://www.healthysolutionsdr.com/lip-fillers-dermal-fillers-injectables/

Comments & Events

Shane Quast, Medstar Shane Quast
When you say "sharp at marketing" how are you defining that? 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane, I will let Chris define what he meant by that. 
Chris, I am updating the client's budgets according to your notes here. 
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Shane Quast, Medstar Shane Quast
I don't think it's a good idea at all to exclude them. If you look at any of our accounts now somewhere between 75-95% of our leads are coming from those keywords. I've been watching the search terms regularly and they are decent. 
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Chris Zelig, Medstar Chris Zelig
Shane Quast, Medstar Shane  - sharp meaning she runs her own campaigns- not as good as you. Ok, run it like you feel is best as long as we have clean keywords we are good. 
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Shane Quast, Medstar Shane Quast
They won't be "clean" day one. But they optimize very quickly. 
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Chris Zelig, Medstar Chris Zelig
Shane Quast, Medstar Shane  - sounds great, this is a high priority client so if we can get this up high on the list that would be great. 
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Shane Quast, Medstar Shane Quast
On it!
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Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane  
Good morning. 
Client sent me an email about Botox ads running. 
It appears we have $11 a unit offer which she says she never agreed to
or knew about. 
Also, the ads are showing September month and she says it is now October. 
Can you please update when you get a chance?
Thanks. 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane, she is also saying that ads say they offer "Virtual Consultations"
which they DO NOT.
This needs to be updated as well.

image.png 59 KB • Download
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Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector This is our default Botox copy we run for all clients. If a client wants something specific or needs preapproval let's make sure to flag that moving forward so this doesn't happen again.
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Shane Quast, Medstar Shane Quast
I was actually able to figure out why the text never updated from September to October. The client paused their campaigns and the update only runs on active campaigns. So it was paused when the update ran and then the campaign was reactivated with no update
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane, 
We understand that this is not your fault.
I also explained the September issue to her now. 
She is upset about the $11 unit on Botox so if you can, please change that. 
Thanks. 
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Shane Quast, Medstar Shane Quast
No problem, I took care of it yesterday. Just please make a note that this is in the standard copy so when we get Botox campaigns in the future just make sure to call out what the promotion is if it's something different.
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
We will keep that in mind. 
We got a new client that is doing Botox I believe. 
Thanks Shane. 
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