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From the list: Digital Marketing Set Up

✔ Increase Google ads budgets

Hector M. added this on Oct 12, 2021
Completed Oct 13, 2021 by Shane Q.

Assigned to: Shane Q.
Notes: Hey Shane
The client would like to increase each of the following marketing budgets:

Botox - $2,000
Coolsculpting - $5,000
Dermal Fillers - $1,500

She also asked
"if can we add in text - two locations in Bucks County.
Our second location is Furlong, PA 18925 - it is about 12-15 min drive from one another.
That location pulls from Doylestown area, Buckingham, Lahaska, Furlong, Jamison, Wrightstown, Solebury, New Hope
- Do you need to update maps? Or it is in there already and just updates the text in the ads?"

Please let me know.
Thanks.

Comments & Events

Shane Quast

Hector

is the maps question for me?

Oct 12, 2021 at 3:12 PM Notified 1 person

Hector Mota, Operations Manager

She actually asked Chris about it... but I thought it might be pertinent to include you in it since you know more about targeting than we do..

Oct 12, 2021 at 8:30 PM Notified 1 person

Shane Quast completed this to-do.

Oct 13, 2021 at 7:15 PM

Shane Quast

So they just want the new location to show up in the map pack?

Oct 13, 2021 at 8:55 PM Notified 1 person

Hector Mota, Operations Manager

Not sure. Chris said he would answer her questions after he came back from vacation.

Oct 13, 2021 at 10:19 PM Notified 1 person

Shane Quast

Oct 13, 2021 at 11:21 PM Notified 1 person

Hector Mota, Operations Manager

Shane

are we targeting both locations on Google ads?

Oct 25, 2021 at 2:05 PM Notified 1 person

Hector Mota, Operations Manager

Also Shane, in another task, Chris asked you this.
Shane
We need to create an ad group to target people searching for forehead wrinkles. We will need a specific ad copy that addresses the forehead, wrinkles, the 11's.
We need separate ad copies.

Was that ever followed up and done?

Oct 25, 2021 at 2:09 PM Notified 1 person

Shane Quast

no. we're only targeting the original location

Oct 25, 2021 at 5:47 PM Notified 1 person

Shane Quast

We have a forehead wrinkles ad group in botox. It gets very little traffic.

Oct 25, 2021 at 5:48 PM Notified 1 person

Hector Mota, Operations Manager

Okay so the client wants to target both locations. They are about 17 miles apart from each other. Can you adjust targeting?
I will let Chris know about the forehead wrinkles response.

Oct 25, 2021 at 8:48 PM Notified 1 person

Shane Quast

Sure. I'm assuming the address is on their site?

Oct 26, 2021 at 4:57 PM Notified 1 person

Hector Mota, Operations Manager

Yes Shane, I had the team add it to the footer and contact us page.

Oct 26, 2021 at 9:22 PM Notified 1 person

Shane Quast

thanks

Hector

Oct 28, 2021 at 4:34 PM Notified 1 person