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Hidden Valley Health & Wellness - www.hiddenvalleyweightloss.com

Digital Marketing Set Up Service * Digital Marketing Monthly Management: VIP * CSM - Katharine
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, MedstarIvy Santiago, Creative Project Manager at Medstar
From the list: Digital Marketing Campaigns & Set Up

✔ Google ads - Client Question & Requests

Hector M. added this on
Completed by Shane Q.
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Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane
As per the email from Chris, he would like to know how you can answer this client's questions.
And implement the changes he is requesting. Below is what he says.

Hey Chris,

Hope you are doing well. Since getting the ads up we have seen some traction, but have a couple of questions. Once being is when we log into our Ads account the majority of our pages show as poor quality. Looking at the recommendations it shows that there are simple fixes like adding our keywords to the title of the page and other things that seem routine. Can you have the team update the ads so that they are all in good standing?

Comments & Events

Shane Quast, Medstar Shane Quast
Chris Zelig, Medstar Chris Hector Mota, Operations Manager at Medstar Hector  

  • I think it is important that this client does not have a pharmacy certification, so they should not be running semaglutide search yet. 
  • While "Ad strength" is an interesting indicator that Google Ads provides, it is only somewhat informative. The far more important metric is the "Quality Score" of the underlying keywords. I have seen "Excellent" ads perform poorly and "Poor" ads give excellent results. It's part of the ongoing process of setting up and optimizing an account. 
  • The ad strength on keyword themes like "weight loss injections" is excellent.
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  • Some "poor" strength ads are on keyword themes for prescription drug terms and the names of competitive products. In neither of these cases can we use that term in the ad. Currently, most of the ads that mention prescription drugs are "Not eligible" to serve until the pharmacy certification is in place
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  • Take all Google "recommendations" with a grain of salt, including the Ad strength, because they always favor Google over the advertiser. 
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Shane Quast, Medstar
Shane Quast completed this to-do.
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Thanks Shane.
Chris Zelig, Medstar Chris  did you see this?
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