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Hollywood Body Laser Center - 🔴 SEO client 🔴 - Ella

www.hollywoodbodylaser.net - We are doing two treatment-related articles (CooLSculpting / Cooltone) and optimizing their two pages. We are running two different ad campaigns to their two different locations
Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarMichael, SEO +2 others
From the list: Digital Marketing Campaigns & Set Up

✔ Google CoolSculpting Offer + Budget Change

Ella added this on
Completed by Shane Q.
Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Due on
Notes
Hi Shane Quast, Medstar Shane  

Please change the offer and budget on Google for CoolSculpting: 

OFFER: $97 for your first cycle with the purchase of 4 total cycles
BUDGET: $4500 (was $5500, we are using $1000 from this budget towards a new Meta campaign we are working on)

Comments & Events

Shane Quast, Medstar Shane Quast
I'm on it
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Shane Quast, Medstar Shane Quast
Ella, Client Success Manager at Medstar Ella Hector Mota, Operations Manager at Medstar Hector  The previous budget was $7000, not $5500. This change is made, but it is now on a $1 / day budget until 5/1.
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Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Ella, Client Success Manager at Medstar Ella  
Please, when doing budget changes, try to keep it separate in the notes for Shane and me. 
This looks like only an offer change. 
Also, as Shane said above, the budget we had was $7,000  a month. Please be sure to let Chris know that. We lowered it by $2,500. 

Thank you. 
I have updated my notes, spreadsheet, Hubspot. 
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Ella, Client Success Manager at Medstar Ella, Client Success Manager
Got it Hector Mota, Operations Manager at Medstar Hector thanks! Do you want me to update one task every time budgets change? Or a new task each time but separate from any offer changes? I want to make sure I do it correctly moving forward!
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
No worries Ella, we are good for now.
You can do them both on the same tasks, I do not mind.
However, I defer to Shane always since I want to make everything as easy and manageable as possible for him.

You can take a look at how I drop budget changes to Shane here
🔴Urgent - New MKT budgets Updates❗ - April 2024 ✔👀 - Vitalyc MedSpa - www.vitalyc.com | https://vmedspatx.com/ - CZ
https://3.basecamp.com/4247112/buckets/25276058/todos/7306096179
Something like below is helpful. 

Thank you. 
-------------
Google ads campaigns  MKT Budgets  Changes -----
Platform - Google Ads

Increase Budget - Yes
Service - Search
Increase by - $1,260
New Budget - $7,560.00
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Shane Quast, Medstar Shane Quast
Both on the same task are fine. I just wanted to alert you that the budget decrease was much more than anticipated. 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
Shane Quast, Medstar Shane  
I am seeing cost per lead for this client at $209.80 per last 14. 
Seeing it go up by another $30 on last 7.
Any thoughts?
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Shane Quast, Medstar Shane Quast
Hector Mota, Operations Manager at Medstar Hector  they just lowered their budget from $7500 to $4500 - just taking a minute to settle down. Plus, this is a Denver account. 
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Hector Mota, Operations Manager at Medstar Hector Mota, Operations Manager
That makes sense then.. thanks. I will update my notes. 
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