Ignite Med Spa & Wellness - www.ignite-medspa.com - EC

Pre-Paid BTL Client -

Create Facebook/IG Ad creatives (if needed) - (CSM)

Assigned to
Brittany Redding, Digital Marketing Manager at Medstar Brittany R. Hannah, Client Success Manager at Medstar Hannah Mark Nicolas, Web Developer + Graphic Designer Mark N.
Due on
Notes
Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany Please see below link to google drive with all content the client shared with us that you can use toward their creatives. Let me know if you have any questions, thanks!

https://drive.google.com/drive/u/0/folders/1VjflAnmUBHTNkI1ZT6jEOvaIPjuu7Am1


Platform - Meta
Service - Emsculpt Neo 
Special - $500 off New Client Special *package of 4
Reference site - https://ignite-medspa.com/
Competitors Map (40 miles minimum): Regenerate & Restore 
Design Notes, etc:

Platform - Meta 
Service - Botox/Xeomin
Special - $75 Gift Card toward a Botox or Xeomin treatment
Reference site - https://ignite-medspa.com/
Competitors Map (40 miles minimum): Regenerate & Restore 
Design Notes, etc:

Platform - Meta
Service - Exion
Special - 25% off - New Client Special
Reference site - https://ignite-medspa.com/
Competitors Map (40 miles minimum): Regenerate & Restore 
Design Notes, etc:


Resource: AD Copy Examples

--- CSM Pre-approval Checklist before Handing off to Ads Manager ---
VIDEO Example on Improving Creatives for Final Approval
1. Promo is correct & *Focus on the most crucial pain points (i.e., "body contour" v. "reduce cellulite.")
2. Correct creatives & device/treatment
3. Grammar: no redundancies, active voice *Don't use the word "eliminate" b/c it triggers the data engines
4. No body parts are cut off or too close-up (Meta doesn't like POV images)
5. 20% text rule (less is more)
6. No borders
7. 3 of each size sills [1080x1080, 1920x1080, 1080x1920] & 2 videos of each IG size [square & vertical]
8. Ad Copy is correct
9. Once approved - download all still images, videos, & check for ad copy. Then, provide the zip & ad copy in this task and reassign to Shane: 'Facebook / Instagram - Set up campaign'




Comments & Events

Brittany Redding, Digital Marketing Manager at Medstar
Hi Mark Nicolas, Web Developer + Graphic Designer Mark   Can you please create a still ad for Botox using the offer and photo below? This is the only photo they have, but I want at least one unique graphic for them in each size using this photo (1080x1080, 1080x1920, 1920x1080).

You can choose from these slogans/benefits:

Slogans:

Ageless beauty starts here
Own every age
Flawless is Forever
Smooth away the years
Refresh. Renew. Botox.
Restore Youth with Botox
Timeless Beauty

benefits:

minimize lines and wrinkles 
treats crow's feet, frown lines, and forehead wrinkles
non-surgical
quick and convenient treatments

Offer: 
Botox/Xeomin
Get a $75 Gift Card toward a Botox or Xeomin treatment



Can you also take some screenshots from these videos and create some Emsculpt ads?


Offer: $500 off New Client Special *package of 4

Slogans/Blurbs

30% fat reduction

burn fat with Emsculpt NEO

LESS FAT
MORE MUSCLE
no sweat required

goodbye belly fat + love handles

And take a screenshot from this video about Exion for the lips:



Offer: 25% off - New Client Special

Blurbs/Slogans

increase collagen + elastin production
improve plumpness
boost hydration
perfect for delicate areas like the eyes + lips

Exion is the ultimate skin solution
Mark Nicolas, Web Developer + Graphic Designer Acknowledged
Susanna, Graphic Designer
Brittany Redding, Digital Marketing Manager at Medstar Brittany   sorry I am on a camping trip with low service and will not be able to complete  tasks for the rest of the week!
Brittany Redding rescheduled this to-do
Was
Now
Emily, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  fyi I added a few more things to the google drive. Not sure if a few of the videos are helpful since they have text on them and are screen recordings but she does not have the originals
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark  Making sure you saw this task
Mark Nicolas, Web Developer + Graphic Designer Yes!
Mark Nicolas, Web Developer + Graphic Designer
Mark Nicolas, Web Developer + Graphic Designer
Hannah, Client Success Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany - Any feedback?
Emily, Medstar
Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany I am not sure if I love the green. I know it is one of her colors but I feel like it is too bold in this situation and takes away from the photos. What do you all think?
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah Emily, Medstar Emily  I totally agree. I sent them to Ivonne a few days ago via Slack. I will follow up with her. 
Emily, Medstar thank you!!
Brittany Redding, Digital Marketing Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark Can you please work on these a little more and choose more nudes and golds and only use the green as an accent color as needed? Thank you!
Hannah, Client Success Manager at Medstar TY
Hannah, Client Success Manager at Medstar
Mark Nicolas, Web Developer + Graphic Designer Mark  - How are these coming along?
Mark Nicolas, Web Developer + Graphic Designer
Mark Nicolas, Web Developer + Graphic Designer
Ivonne Ackerman, Medstar Ivonne Hannah, Client Success Manager at Medstar Hannah Brittany Redding, Digital Marketing Manager at Medstar Brittany Emily, Medstar Emily Below are the Canva links. I updated the graphics as per Ivonne's notes above.

  • FB/IG ADS | IGNITE | 1080x1080
  • FB/IG ADS | IGNITE | 1080x1920
  • FB/IG ADS | IGNITE | 1920x1080
Ivonne Ackerman, Medstar these look good.
Ivonne Ackerman, Medstar thanks!
Hannah, Client Success Manager at Medstar Thank you!
Brittany Redding, Digital Marketing Manager at Medstar
Hannah, Client Success Manager at Medstar Hannah  Can you please drop the ones that Mark made along with three of our creatives for the 1080X1080 and 1080X1920 and two of our creatives for the 1920X1080 size with the correct offer?
Hannah, Client Success Manager at Medstar
Brittany Redding, Digital Marketing Manager at Medstar
Emily, Medstar Emily  These are good to go. The videos are in the task notes
Emily, Medstar thank you!!
Emily, Medstar
Waiting on lps to be ready and then will pass these off to Hector 
Emily, Medstar
Emily completed this to-do.