Ilea Hair Restoration - www.ileahair.com - 🔴 SEO client 🔴 - IA

Dr. Cesar Aristeiguieta - This is for a client who already has a website we can use that we just need to optimize. - 🔴 SEO client 🔴 -

Increase Google Ads Budget

Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane
This client would like to increase his Hair Transplant consolidated campaign the budget.
Below are the details for you.
Please let me know once you have taken care of this.
Thank you. 

Google ads campaigns  MKT Budgets -----
Platform - Google Ads -
Increase by - $1,000
Service - Hair Transplant Consolidated
New Budget - $5,000.00
Increase Budget - Yes

Comments & Events

Shane Quast, Medstar
I'm on it. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Hector Mota re-opened this to-do.
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
I am seeing that this client's Hair Transplant ad group is eating up a big chunk of the budget. Cost per last 7 days is at $400
And  $783.02 the last 14 days. 
While it drops for the whole month of February, the previous shows it ate up about 50% of the budget. 
Any thoughts?
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector when I look at the search term report for the last 14 days, the search terms for that ad group are exactly what we want


However, they just don't convert. I think we need to look at the offer for this client. 
Shane Quast, Medstar
Shane Quast completed this to-do.
Hector Mota, Operations Manager at Medstar
Thank you for looking into this and sharing your thoughts and insights Shane. 
I have sent an email to Chris to see if we can come up with some ideas. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane this client has dropped 12 conversions this past week and 27 the past 14 days. Most are from submit lead form. 
What do you think is happening?
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  they are on the search partners network. All of his conversions are SPAM. I blocked one obvious spam search phrase that drove most of his conversions, which is the reason for the change, but none of his results are legitimate, so I can't really comment. 
Hector Mota, Operations Manager at Medstar
Wow, that's not good. 
However, I am seeing his leadsheet and I still see that they are averaging about 3 leads per day which is good. 
I will update problematic sheet.

Thanks Shane.