Inspire Medical Spa - www.inspiremedicalspas.com - Paige

Brand new website in SLC

Audit/ Edit final website

Assigned to
Alyssa Workman, Medstar Alyssa W. Jonnamae Jumawan, Medstar Jonnamae J. Kristabel, Medstar Kristabel
Due on
Notes
what we are looking for when we audit:

1.grammar/ spelling

2. Test the forms ( test medstar media ignore/ email/number)

3. Offers are consistent

4. Call-to-Actions are consitent

5. Links go to the correct client

6. Yoast is done

7. ADA COMPLIANT

8. Enough badges/authority

9. Disclaimer on gravity form

10. Videos need to be a pop-up light box- not directly embedded.


Auditing Guide for New Websites & Microsites
 
Notes: When auditing it is important to check both mobile and desktop. If any edits are made, it is important to make the edits to the confirmation page as well. Meta data, page titiles, and Alt descriptions must be added after the final domain transfer, they oftend do not transfer from the testing server. Check that padding is consistent throughout the site. 
 
Imagery
  1. Check justification
  2. Alt text for ADA compliance *has to be added after final domain transer*
  3. Image title with SEO key words 
  4. Diversity of models (location demographic dependent)
  5. Authority claims (badges) on landing pages  
  6. Stacked before & after images 
  7. Overlaid text on mobile readable
  8. Desktop text on graphics readable 
  9. Mobile & Desktop images are consistent 
 
Gravity Forms & Pop-ups
  1. Offers are consistent
  2. AD landing pages have bolded offers and buttons
  3. Test all forms to check they are connected to lead sheet
  4. Make sure Landing Pages have pop-ups or assign them if not
 
Location/Map
  1. Make sure address is correct
  2. Click on the map/address to be sure it is connected to the correct client
 
Links
  1. Check social icons
  2. Click all buttons to make sure they are ancored
  3. Check internal & outbound links on pages to make sure no links are broken (404)
  4. Add internal links for yoast
 
Offers 
  1. Check pop-ups and grafity forms and images are consistent with Set Up info.
 
Disclaimers
  1. Be sure disclaimer matches the offer
 
Grammar & Claims
  1. Check spelling 
  2. Check for unproven/exaggerated claims 
  3. Check for FDA-cleared statment (FDA-approved is for medications only)
 
Videos 
  1. Needs to be a light box pop-up - not direcgtly embedded.
 
Phone
  1. Check phone number is correct
  2. Click phone number and make sure it matches when it pops up
 
Yoast - SEO Optimization *Done after final URL transfer*
  1. Alt txt on images 
  2. Meta description
  3. Page title
  4. Make sure keyword doesnt have quotations (“”) 

Comments & Events

Alyssa Workman, Medstar
Hey Sydney Metz, Client Success Manager  Sydney could you help me out on going over this site? Let me know if you want to zoom at all. 

Thanks for your help in the audtis!
Sydney Metz, Client Success Manager  yes!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  fyi starting audit by tomorrow. 
Ivonne Ackerman, Medstar thank u!
Sydney Metz, Client Success Manager
Home:
  • Still need 3 testimonials.

About:
  • Headshots are missing.
  • Under Celeste's name, it says "FAMILY NURSE PRACTITIONER, FNP-BC" so it appears that Adrianna's Title is missing-what is it? whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com do you know?

  • Should we talk about Sculptra's use for non-surgical BBLs? whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com thoughts?
  • There are no testimonials under the section.

PDO Threads:
  • There are no testimonials under the section.

Microneedling:
  • There are no testimonials under the section.
Plasma Injections:
  • I believe the client wanted to change this hero image.
  • The Lorem ipsum on the hero image needs replaced.
  • There are no testimonials under the section.
  • Celeste is a national trainer for EZ PRF and EZ GEL plasma injections. Shouldn't we have a badge for this?

Contact:
Like it! Looks good!
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  wrapping these up today. Who should be assigned these edits? Jonnamae?
Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney can you take care of the grammatical edits you notated, please? The site has been read through completely, right? 

I will complete my part today. Thanks for your help!
Sydney Metz, Client Success Manager
Alyssa Workman, Medstar Alyssa Ivonne Ackerman, Medstar Ivonne Selena Vujatov, Medstar Selena  My notes above have been edited to only what still needs to be done. I have made the other needed edits myself. 
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Other Edit Request, Jonnamae Jumawan, Medstar Jonnamae or Kristabel, Medstar Kristabel whoever can get to these first, please, Thank you! 

Homepage
1. Set featured image.

About us
1. Set featured image.

Botox
1. Set Featured Image
2 "Testimonials" are not showing up, just code.
3. B&As are titled still as Admire Aesthetics, we need to update to Inspire Medical Spa

Dermal Fillers
1. Set featured image
2 "Testimonials" are not showing up, just code.
3. B&As are titled still as Admire Aesthetics, we need to update to Inspire Medical Spa

PDO Threads
1. Set featured image
2 "Testimonials" are not showing up, just code.
3. B&As are titled still as Admire Aesthetics, we need to update to Inspire Medical Spa

Plasma Injections
1. Set featured image
2 "Testimonials" are not showing up, just code.
3. B&As are titled still as Admire Aesthetics, we need to update to Inspire Medical Spa
Ivonne Ackerman, Medstar
Sydney Metz, Client Success Manager  Sydney please edit your edits, we know there are no testimonials, whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com is looking into that. Also, let's forget about badges. We are not running ads for them and they only paid us for a website, so we don't need to go deep here. Also, gravity forms are approved. But thanks for being so thorough! Also, do you still want Elizabeth to do spelling audit? 

Thanks again!!!
Alyssa Workman, Medstar
I'll Get the email updated here asap. whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com I don't see one in the notes 

Gravity Forms To & From
Gravity forms should be linked to this email, currently linked to Issac's:
Alyssa Workman rescheduled this to-do
Was
Now
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  please let me know when you have the email for lead notifications so GFs can be updated. 
Alyssa Workman, Medstar
Kristabel, Medstar Kristabel can you please make the edits above from me and Sydney? I will let you know email for lead notifications.

whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com following up on the above comment. 
Kristabel, Medstar 👍
whitney.zelig@gmail.com, Medstar
let's do this for now 

celeste.hicken84@gmail.com 
Alyssa Workman, Medstar Awesome thx!
Alyssa Workman, Medstar
Email above Kristabel, Medstar Kristabel . Thanks for being awesome!
whitney.zelig@gmail.com, Medstar
Ivonne Ackerman, Medstar Ivonne please assign

on about us page

make celeste first and put owner next to her name as well

actually lets make forms contactus@inpsiremedicalspaslc.com

error on bottom form of https://inspiremedicalspas.com/pdo-threads/

Microneedling needs to be updated to evo by eclipse med ( just change keywords and before and afters)

Change plasma injection hero image

change hero image to image of young girls and older ladies ( all ages)
https://inspiremedicalspas.com/about-us/


Isaac Klausnser, Medstar Isaac  can we undo password protected site please 
Isaac Klausnser, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - Do you mean to restore it?
Ivonne Ackerman, Medstar
Gerlie Hazel Isubal, Medstar Gerlie can you please make these edits:

on about us page:

-make celeste first and put owner next to her name as well.
-also change about us page hero to:


actually let's make forms contactus@inpsiremedicalspaslc.com

error on bottom form of https://inspiremedicalspas.com/pdo-threads/

Microneedling needs to be updated to evo by eclipse med ( just change keywords and before and afters)

Change plasma injection hero image to:


Isaac Klausnser, Medstar Isaac , whitney means make it live (without password protection)
whitney.zelig@gmail.com, Medstar Thank u !
Gerlie Hazel Isubal, Medstar on it
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com - I have now removed the password and also made the website indexable on Google.
Ivonne Ackerman, Medstar thank u!
Gerlie Hazel Isubal, Medstar
Ivonne Ackerman, Medstar Ivonne  

on about us page:
-make celeste first and put owner next to her name as well.
-also change about us page hero to:
https://inspiremedicalspas.com/about-us/
--DONE

actually let's make forms
contactus@inpsiremedicalspaslc.com
--DONE

error on bottom form of
https://inspiremedicalspas.com/pdo-threads/
--FIXED

Microneedling needs to be updated to evo by eclipse med ( just change keywords and before and afters)
https://inspiremedicalspas.com/microneedling/
--DONE

Change plasma injection hero image to:
https://inspiremedicalspas.com/plasma-injections/
--DONE
Ivonne Ackerman, Medstar thank u!!
Ivonne Ackerman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  please look above. Site is done!
Ivonne Ackerman, Medstar
Ivonne Ackerman completed this to-do.