Marlowe & Marrs MD - marlowemd.com - HM

Website Design & Development * Digital Marketing Set Up (One-Time Fee) * Digital Marketing Monthly Management *

Web Design Project Start Here

Assigned to
Alyssa Workman, Medstar Alyssa W. Ivonne Ackerman, Medstar Ivonne A. Nolie Nolie
Due on
Notes
*** Team remember that we need to make we have the {embed_url} URL tag added in the notification message field on all forms on our websites along with a hidden field for service of interest added in the form. This is from Isaac. **


PROJECT MANAGER:
  WZ  (I think)


DEVELOPERS WORKING ON THIS WEBSITE:



WHAT URL ISAAC SHOULD CREATE:

** If using our testing servers, pick from**
beautysculpt.net
healthandmed.net
eyehealthpros.com
mysculpt.net
ketaminetherapyus.com

HOSTING: GoDaddy


WHICH TEMPLATE SHOULD ISAAC USE: SEE TEMPLATES
HERE : 


FINAL WEBSITE URL: https://go.marlowemd.com/ 


REFERENCE(S) : https://www.marlowemd.com/


CAMPAIGN PAGES * 

THESE PAGES SHOULD HAVE BADGES, CONSISTENT & OFFERS & CTA'S, AND POP-UPS. THESE PAGES WILL HAVE ADS RUNNING TO THEM- AND NEED THE URL/SLUG TO STAY THE SAME NO MATTER WHAT

SERVICE : Emsculpt Neo
FINAL URL & SLUG:
/emsculpt-neo
CONTENT:
demo
OFFER:
buy 3, get 1 free
BADGES:
top-rated medspa
NOTES:

SERVICE : Hydrafacial
FINAL URL & SLUG:
/hydrafacial
CONTENT:
demo
OFFER:
$50 off new client special
BADGES:
top-rated medspa
NOTES:

SERVICE :
Morpheus8
FINAL URL & SLUG:
/morpheus8
CONTENT:
demo
OFFER:
$500 new client special *off a package of 3 *applies to full-face only
BADGES:
top-rated medspa
NOTES:


ALL OTHER SERVICE PAGES: 

SERVICE :Contact Us
CONTENT:
checking to see if we can pull from their current site
NOTES:

SERVICE :
About Us
CONTENT:
checking to see if we can pull from their current site
NOTES:

SERVICE :
HOME
CONTENT:
checking to see if we can pull from their current site
NOTES:

HOME PAGE

DEVELOPER:
SERVICES TO HIGHLIGHT:
Emsculpt Neo, Hydrafacial, Morpheus8
NOTES:


CONSULTS THAT ARE FREE: Yes


FINANCING: CareCredit

 

LEAD NOTIFICATIONS:  Email: TBD

Phone: 941-379-3277


CLIENT COMPETITORS UNDER MEDSTAR:
none, Sarasota FL


NOTES:We need to do a second onboarding. We were not able to get everything on this first meeting because the Dr. was sick. So this is all the info we have for 2 weeks when she'll be back in office according to their mgr.


PAID OR COMP'ED SITE: Paid

TEAM MEMBERS WHO ARE AUDITING:
checklist found here 

Comments & Events

Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  lets get started when we can. Thank you!
Ivonne Ackerman, Medstar
Hi Isaac Klausnser, Medstar Isaac can you please create a staging site using template01? Can we use the Beauty 360 microsite since we never used it and worked on it? I would like to just change a couple of things, add pages etc, but keep most of it. 

https://marlowemd.medandwellness.com/

Thank you!
Ivonne Ackerman, Medstar
Nolie Nolie  can you please proceed with this project?
Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne  
Ivonne Ackerman, Medstar
Nolie Nolie you can use most of what is already there because we never used this website, just accommodate it to the new client. But many things can stay the same. The gravity forms can stay the same and colors. 

I'll provide new photos for the service section of the homepage that are gif like for morpheus 8 and hydrafacial, but keep the one that is there for emsculpt neo. Keep the emsculpt neo content and treatment page as is. 
Nolie
Noted, Ivonne Ackerman, Medstar Ivonne  
Ivonne Ackerman, Medstar
Nolie Nolie  let's also place a photo of a couple on hero as the first photo since the rest of the page will have so many women.
Nolie
Hi Ivonne Ackerman, Medstar Ivonne ,

Please check, https://marlowemd.medandwellness.com/. I created a sample image on the homepage services for the time being while waiting for the gif. 

Thank you!
Ivonne Ackerman, Medstar
Nolie Nolie looks great!

A couple of edits:

1. please change hover color to black (not green)
2. please change first homepage hero photo to
and place this third photo on hero:



3. please use hydrafacial logo in hero and gravity form (turn it into white for hero):


4. Please use morpheus 8 logo:


5. On gravity forms, please always write "OFF" with all caps.

6. Don't photoshop the hero images, use natural background color. Let's change the morpheus 8 to this photo:



7. Here are the photos for the homepage service section. 

use the Refresh for hydrafacial and the Renew for morpheus8
Ivonne Ackerman, Medstar
Brittany Redding, Digital Marketing Manager at Medstar Brittany  please provide Nolie with badges for all pages (please see the spa west task since I provided badges for these services to zaib.)
Brittany Redding, Digital Marketing Manager at Medstar Done!
Brittany Redding, Digital Marketing Manager at Medstar
Hi Nolie Nolie Here are the badges for the treatment pages. Can you place this Top-Rate Medspa Badge on all three service pages (Emsculpt NEO, Hydrafacial, and Morpheus8):

Here are two more Emsculpt NEO badges:
 


And these two for Morpheus8:

Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne Brittany Redding, Digital Marketing Manager at Medstar Brittany . Thank you!
Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Alyssa Workman, Medstar
Nolie Nolie  where did you get the hero image's for the internal pages? They seem a little blurry so I want to check the source they are coming from. Thanks for your reply when you can!
Nolie
Hi Alyssa Workman, Medstar Alyssa  most of them are from the current template only the hydrafacial and morpheus8 are from adobe stock.
Nolie
Copy that, Ivonne Ackerman, Medstar Ivonne  
Ivonne Ackerman, Medstar
Nolie Nolie  looks great thank u!
Brittany Redding, Digital Marketing Manager at Medstar
Ivonne Ackerman, Medstar Ivonne On my computer, the logo at the top is overlapping with the menu:

Ivonne Ackerman, Medstar thank u!
Ivonne Ackerman, Medstar
Nolie Nolie  can you please take a look at the above?
Nolie
Done, Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  I added CSS to fix the logo and menu overlapping specific to that screen size. Please check on your end. Thank you!
Brittany Redding, Digital Marketing Manager at Medstar looks great! Thx
Alyssa Workman, Medstar
Hi team, I am seeing this client wasn't finished with onboarding until two days ago. I am starting the audit but please note that I have updated the task notes to include what the Final URL will be and the Hosting. Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne  

Isaac Klausnser, Medstar Isaac do you have the access you need to be able to transfer this microsite:
https://marlowemd.medandwellness.com/ to https://go.marlowemd.com/ ? I see in the onboarding notes that Whitney added their team to their GoDaddy account and made MedStar the admin. They host through urge.com and are on wpengine. We can migrate if so. 

Thanks Isaac!
Alyssa Workman, Medstar
Nolie Nolie I know the new checklist was not fully ready before this site began, but can you please start using that before starting and completing a website? https://docs.google.com/spreadsheets/d/1_hx3PRT1GsNJ0y-jwu3DvxRKMMgptnBTIzhYv_HzR38/edit#gid=724297768

Many of the images are blurry throughout the website because of lower resolution and preparing images is the first step before starting any page. Using this spreadsheet simultaneously when developing will help prevent any double work. Please wait until Isaac Klausnser, Medstar Isaac verifies transferring the website to the final URL because I have other edits I will assign to you in addition and I don't want any work to get lost in the transfer. I will tag you again when ready. 

Brittany Redding, Digital Marketing Manager at Medstar Brittany Ivonne Ackerman, Medstar Ivonne can you help to start double-checking that this new checklist is completed before assigning an audit, I will also do the same to verify. 

Thanks team!
Ivonne Ackerman, Medstar
Yes, Alyssa Workman, Medstar Alyssa we'll check before assigning the audit.

Can you please check the images in the task below, because maybe Nolie got them from here:

TEMPLATE01 IMAGES - Medstar Creative Team
Alyssa Workman, Medstar I'll look, thx!
Alyssa Workman, Medstar Some, not all
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - No, we don't have the dns access yet. Still waiting for the client to provide it.
Alyssa Workman, Medstar ok
Alyssa Workman, Medstar Thanks!
Alyssa Workman, Medstar
Nolie Nolie since we are waiting for DNS access, please go ahead and check this website through the checklist provided and let me know when you are completed. I couldn't find the images on this site in the task Ivonne provided: TEMPLATE01 IMAGES - Medstar Creative Team can you let me know the source they came from so I can check them? Or did I overlook them? 

These are the primary images that are appearing as blurry on desktop view in addition to all the photos of the staff on the About Us, please check the resolution of these images. Standard User Screen resolution to keep images sized to= Desktop (Max 1920*1080) - Mobile (Max Width 480px). 

Thank you Nolie!
Vania J, Medstar
just wanted to loop everyone in that we are working to resolve a small snafu before moving site to their new wpengine hosting.

The team thought their WP Engine hosting was owned by another marketing account, so we purchased a new one that she could have access to. 
But then she replied that she does have access to the original WP Engine account, so now we are waiting for her to give US access to it. then we will call WP Engine and have them just add a new site to the first account instead of setting up another one. 
Ugh. 
I'll keep you updated.
Alyssa Workman, Medstar Thanks Vania!
Nolie
Hi Alyssa Workman, Medstar Alyssa  I think there's something that causes the images blurry because they aren't blurry before.  I'm not sure if the Imagify plugin is the culprit. 
Alyssa Workman, Medstar Intersting
Alyssa Workman, Medstar Let's ask Isaac
Alyssa Workman, Medstar Thanks Nolie!
Alyssa Workman, Medstar
Nolie Nolie why did you use the Imagify plugin on this site but not on the others? Was it already included in this template? Just curious so I can understand. I think you might be right. 

Isaac Klausnser, Medstar Isaac can you look into the images? Is it because of the Imagify plugin that is reducing the resolution? Is this one that you recommend having installed or it was an additional one? 
Isaac Klausnser, Medstar
Alyssa Workman, Medstar Alyssa - I set up this plugin while working on speed optimization when a slow page speed is reported by Hector but since now we have decided to not manually compress the images and convert them in jpeg. Moving forward. I will set up this plugin while creating staged server.

can you look into the images? Is it because of the Imagify plugin that is reducing the resolution?

Can you please let me know on what screen resolution you are checking? They looks good on my 1920px screen. Currently we are using the default settings in this plugin that compresses the images keeping the optimal quality. We can enable the lossless compression but I worry it will increase the page load time. So I think it's like choosing b/w a faster page with OK quality images vs OK load speed page with sharp images.

Alyssa Workman, Medstar
Isaac Klausnser, Medstar Isaac , got it, it is my resolution that is too high. I will adjust it since it was at the and keep this in mind going forward. Definitely want the page load speed to be the priority. Glad to have solved the mystery of why they are looking different on my end. Thanks!

Nolie Nolie No worries about the images now, my computer had too high of a screen resolution set.  Were you able to complete the website checklist? Please proceed if not and let me know when done and I'll start the audit. 
Isaac Klausnser, Medstar 👍
Hector Mota, Operations Manager at Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa any idea when we will have an LP ready for Shane? He says we do not need to run a smart campaign for this client. I don't even know what the URL is going to be since it says TBD... 
Alyssa Workman, Medstar
Hector Mota, Operations Manager at Medstar Hector they haven't secured us with DNS access to the URL yet. I am finalizing the audit but we don't have anywhere to put the testing server yet.

The final URL will be https://go.marlowemd.com/. The lead notifications are still TBD. 
Ivonne Ackerman, Medstar
Isaac Klausnser, Medstar Isaac  so we are having the imagify plugin now? Is this recommended? I wasn't aware of this. I thought we were proceeding with manually resizing images?
Hector Mota, Operations Manager at Medstar
Good morning Aly, thank you for letting me know. With this https://go.marlowemd.com/ I can move fwd with other tasks in the meantime until everything is ready. 
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne - Yes. This plugin converts the images to the webp format and also compresses them which is the recommended for the fast load speed.

But we would still need to resize them to the ideal size manually on our end before uploading because in compression the image resolution remains the same.
Ivonne Ackerman, Medstar awesome
Ivonne Ackerman, Medstar thank u!
Hector Mota, Operations Manager at Medstar
I am seeing a redirect when I click on the https://go.marlowemd.com/ 
it takes me here - https://www.marlowemd.com

Are we sticking with the go domain or the marlowemd.com one?
I need to create the GA and GTM properties. 
Alyssa Workman, Medstar
Hector Mota, Operations Manager at Medstar Hector it will still be go.marlowemd.com. We haven't transferred the site yet because of the DNS. The microsite is still on a testing server.  
Hector Mota, Operations Manager at Medstar
I kind of figured that. But I wanted to make sure so thank you for verifying Aly. 
I will go ahead and create one of them now. 
TY. 
Isaac Klausnser, Medstar
Ivonne Ackerman, Medstar Ivonne Alyssa Workman, Medstar Alyssa Hector Mota, Operations Manager at Medstar Hector - The website has been transferred to the final URL now.

https://go.marlowemd.com/ 
Alyssa Workman, Medstar Thank you!
Hector Mota, Operations Manager at Medstar
This is awesome. I can go ahead and begin adding the GA and GTM code now to verify it is drawing data. 
Thank you  Isaac. 
Happy holidays to you and yours. 
whitney.zelig@gmail.com, Medstar
Vania J, Medstar Vania will send request today

Hector Mota, Operations Manager at Medstar Hector  tagged shane today about this
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa  Do you think we can close this task? Seems done to me.
Alyssa Workman, Medstar yes
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.