Maya Medspa - Eternal Medspa - CZ

eternalmedicalspa.com, mayamedspa.com

Rebranding Redesign

Assigned to
Alyssa Workman, Medstar Alyssa W. Ivonne Ackerman, Medstar Ivonne A. Nolie Nolie
Notes
Hi Ivonne Ackerman, Medstar Ivonne can you help me oversee this homepage redesign? Specifically, with these steps (assign Brittany on any that are better suited for her):

1. Choosing a modern template we already have to use. I am thinking Vitalycs.
 
2. Gathering the images to implement:
- Coolscupting Elite / Coolsculpting (have both)
- Emsculpt NEO / Emsculpt (have both)
- Morpheus8
- Laser Hair Removal
- Dermal Fillers
- Botox & Dysport
- Semaglutide Weight Loss Injections

3. Provide images for the hero slider:
- Fit Man & Woman for Emsculpt NEO
- Woman for Cosmetic Injectables (Dermal Fillers, Botox, Dysport)
- Group of women or one woman for Semaglutide
- Keep the current model for Coolsculpting Elite or replace it?



Hero Images Are Almost Ready Here

Steps that Alyssa Workman, Medstar Alyssa will task out:

1. I asked Dijah in this task to write blurbs to feature the 4 missing services on the homepage following the same structure as the existing blurbs. These are the 4 missing from the current homepage:
- Laser Hair Removal
- Dermal Fillers
- Botox & Dysport
- Semaglutide Weight Loss Injections
*I will ask her to add up to 300 characters to the intro paragraph after the hero image to talk more about the facet it is a face & body medspa.

2. Charmae here to update the name throughout the website.
3. Gerlie here will update the website's button colors, links, and styling/diving elements.
4. Kellie to update pop-up graphic colors if needed.
4.
I'll audit the work after all the updates are made.
5. I have asked Jonnamae here to start a spreadsheet of the sitemap so we can be ready once we have access to the new URL.



Rebranding Color Guide

Gold (CTAs, links, & offers) with splashes of rose gold (button hovers, link hovers, Logo, & background of GFs) throughout. 

The logos are below so they match to these colors specifically with some gradient tone if possible on buttons and styling elements: 
Gold: #FCCD25 | Rose Gold: #E0A5A7


Comments & Events

Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa we are not redesigning the homepage. We are just changing logos, colors, name, and address. 
Alyssa Workman, Medstar Ok got it, thx!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne should I not have extra blurbs made on the current homepage design for the missing services? Missing: Sema G, LHR, Dermal Fillers, & Botox/Dysport

I ask because the client specifically mentioned they wanted something done with the homepage to make it more evident that they offer more than body sculpting. 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa  yes we can have blurbs made. Also, we should have a blurb for the homepage hero that is not CS. 
Alyssa Workman, Medstar On it, thx!
Brittany Redding, Digital Marketing Manager at Medstar
Nolie Nolie Can you please change the colors on the gravity forms for this entire site?

https://eternalmedicalspa.com/wp-admin

eternalmedspal / ()z2nhUMqlILle2S

For the gravity forms, can you please make the offer dark gray to match the color of the menu items up top and the smaller text gold? On gravity forms that say Schedule a Consultation, change that whole sentence to the dark gray color.  Keep the button gold. 

Please also fix the gravity form on the Hydrafacial page, which hasn't been added to the menu yet. 
Alyssa Workman, Medstar
The website was transferred to https://mayamedspa.com/ Nolie Nolie  but the credentials Brittany provided are correct. I think that link would re-direct you anyway, but just so you know. 
Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany Alyssa Workman, Medstar Alyssa  
Nolie
Hi Brittany Redding, Digital Marketing Manager at Medstar Brittany can't log in using these credentials eternalmedspal / ()z2nhUMqlILle2S
Alyssa Workman, Medstar
Nolie Nolie it looks like the password was changed, try this: 
eternalmedspal / Givemethanos123#@!
Nolie
Alyssa Workman, Medstar Alyssa  I'm in. Thank you!
Nolie
Hi,  Brittany Redding, Digital Marketing Manager at Medstar Brittany I already updated the gravity forms offer to dark gray and gold for the small text. Please check, https://mayamedspa.com/. Thank you!
Alyssa Workman, Medstar
Nolie Nolie  thank you for making the adjustments to the gravity forms, everything looks great! 
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.
Alyssa Workman, Medstar
Alyssa Workman re-opened this to-do.
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne A few things, when you can, let me know - 

1. I have implemented the pop-ups below, let me know if they won't work. This was the final step needed for completing this re-branding. 

2. Should we also change the gold on the gravity forms, hyperlinks and have the buttons be rose-gold on gravity forms? She likes the rose-gold best based on Selena's design for the new homepage. I'll ask Nolie to make the changes if you confirm. 

3. I remember you mentioning that they don't offer Emsculpt anymore. Should we hide it from the menu, what about the BAs? I think we shouldn't delete it, for SEO reasons. 
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne  , in addition to the things mentioned above, Elizabeth pointed out that this website doesn't have a privacy policy or terms of use page. I think the protocol must have happened after this site was created. 

Should we go ahead and create those? 
Ivonne Ackerman, Medstar
Alyssa Workman, Medstar Alyssa thank you for gathering this and making it so organized!

1. YES these look good.
2. please change gravity form buttons to black and hyperlinks to a darker rose (not their color but a version that looks similar but darker. 
3. yes hide emsculpt from the menu. 
4. yes please create terms of use and privacy policy

Also, the address is: 1220 Route 46 W. Little Falls, New Jersey.

(currently says 1228). 
Alyssa Workman, Medstar Thank you!
Alyssa Workman, Medstar
Ivonne Ackerman, Medstar Ivonne Whitney was on the phone with Leena and we got confirmation to keep the address as is. There was some confusion in an email chain.


Nolie Nolie when you can, please make the following adjustments:

1. Change the Gravity form buttons to Black. 
2. Change the hyper-links site-wide to: #c17f83 (if it doesn't look dark enough, please adjust we want it clearly visible). Make the hover-over color gold. 
3. Make sure the address link and visual map is linked to this map pack: https://goo.gl/maps/79RVZqY5JekzLUkaA

Thank you!
Nolie Done, Alyssa
Alyssa Workman, Medstar
Nolie Nolie thank you so much, will you please make the pink a little darker still on the links, not quite dark enought. Let's try this instead: ad6e72

*Except* for the homepage gravity form, please make those links the color of the button and Bold instead. The pink is not contrasting enough with all the pink on the form.
Nolie Done, Alyssa
Brittany Redding, Digital Marketing Manager at Medstar
Alyssa Workman, Medstar Alyssa   Can you please update the number the GHL forwards to this one:

973-333-2977

Nolie Nolie Can you please update the phone number on the following pages with this one?

973-333-2977

Homepage - on the menu, bottom gravity form

https://mayamedspa.com

Contact Us Page

Laser Hair Removal Page - side and bottom gravity forms and in the paragraph with the H-tag "Laser Hair Removal Near Me"

https://mayamedspa.com/laser-hair-removal/

Semaglutide Page: In the intro paragraph and in the section titled "Semaglutide Weight Management in Little Falls, NJ" 

https://mayamedspa.com/semaglutide/

You can leave the other pages alone because they have the GHL number which is ok. 
Nolie Done, Brittany
Alyssa Workman, Medstar Done
Nolie
Copy that, Brittany Redding, Digital Marketing Manager at Medstar Brittany  
Ivonne Ackerman, Medstar Thank u!
Alyssa Workman, Medstar
Alyssa Workman completed this to-do.