Medstar Team

Check Ad Copy vs Offers

Notes
Alyssa Workman, Medstar Alyssa and whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com
Chris wants us to check out all of the offers on the pop ups and LPS, side forms. We want to make sure we have matching offers going on. For example, Dr. Edelman has a 25% off on her website but a $1,000.00 a pop up.. plus the ad copy is also at a $1,000.00

Shane Quast, Medstar Shane is there a way you can transfer or provide us with ad copies of all the clients and their campaigns? or is that something we will need to do individually?
We want to cross check each campaign to make sure the ads, ad copy, LPs, are all matching and that there aren't any conflicting offers. 
Thanks. 

Comments & Events

Shane Quast, Medstar
We'll have to do it client by client. 
Alyssa Workman, Medstar
Okay I'll start on this by the weekend. I did one round of audits a couple of weeks ago, but I don't think I had the understanding at the time for them all to be matching. I'll be sure to check the ad copy first. 
whitney.zelig@gmail.com, Medstar
Ok so we can do this from our side Shane Quast, Medstar Shane - and direct you client-by-client when we see an issue. 

Alyssa Workman, Medstar Alyssa perhaps we can start an audit spreadsheet next week? 
Alyssa Workman, Medstar good idea
Alyssa Workman, Medstar Yes, lets
Alyssa Workman, Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  I'll start the spreadsheet. Perhaps I can come on Wednesday to make sure I have it formatted in a way that makes sense. 
whitney.zelig@gmail.com, Medstar
Hey Alyssa Workman, Medstar Alyssa  I will be at rehab on Wednesday lol ( new client) 
Alyssa Workman, Medstar dangit
Alyssa Workman, Medstar Thursday?
Alyssa Workman, Medstar
Sydney Metz, Client Success Manager  Sydney  you are already doing something like this in your ad audit, right? Otherwise, I will devise a plan to have Jonnamae or Charmae help me collect data in a spreadsheet so I can assign edits accordingly. This would be for all campaigns that I will have them check/track, not just Coolscupting. 
Sydney Metz, Client Success Manager  I do not
Alyssa Workman, Medstar
You don't cross-check ad copy with the offers on pop-ups and forms Sydney Metz, Client Success Manager  Sydney in the ad audit? Will you please start cross-checking the offers when checking for conversion issues in your weekly audit? Sometimes if pop-ups and gravity form offers do not match by mistake, and could be part of conversion issues. 

I will have Jonnamae and Charmae help with this once I double-check with Chris if we should do this on all LPs with all clients because it will be a pretty big undertaking. 
Sydney Metz, Client Success Manager
Alyssa Workman, Medstar Alyssa  I thought it was already being done in the ad audit. My "audit" is looking into the results of their provided audit.
Alyssa Workman, Medstar
I see, thanks for clarifying Sydney Metz, Client Success Manager  Sydney , this is an old task so things may have changed and I could be confused.
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com will you clarify for me the process? Can I close this task? Or does a full audit need to take place still?
whitney.zelig@gmail.com, Medstar
we kind of already did this with coolsculpting, right Alyssa Workman, Medstar Alyssa  ?
Alyssa Workman, Medstar Yes
Alyssa Workman, Medstar
Yes, we did with coolsculpting whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com , but wasn't sure if you wanted to do it with other services.
whitney.zelig@gmail.com, Medstar
WE could Alyssa Workman, Medstar Alyssa yes lets do it -

same with CTA's should be identical 
Alyssa Workman, Medstar
Sounds good whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com .  I am removing Shane for now, will loop him in if needed and I am reassigning this to myself. I will devise a plan and ask for help accordingly. 
Hector Mota, Operations Manager at Medstar
whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com Alyssa Workman, Medstar Alyssa  
Chris wants us to check on the clients on Facebook who are running CS ads that are non compliant. (Example - Sculpt DTLA - )
Right now their ad does not say 8 Plus treatments. 
Chris said that there are other offers the ads can say such as 16+ plus, etc. 
Can you please let me know what those are? All of the variations? 
This way, I can check each one of the clients to make sure that they are complying with one offer or the other. If they are not, then we can update. 
Otherwise, they will lose their Co-op refunds. 
Thanks, 
Alyssa Workman, Medstar
I haven't worked through Facebook ads in a long time. whitney.zelig@gmail.com, Medstar whitney.zelig@gmail.com  can you help out here? Or we can hop on zoom and do it together. 
whitney.zelig@gmail.com, Medstar
Alyssa Workman, Medstar Alyssa  i can help you navigate :) hopefully. 
Hector Mota, Operations Manager at Medstar
Can you please tell me which are the offers that we can and should have on these ads Alyssa Workman, Medstar Alyssa  ? Whitney?
Because I need to audit these campaigns anyway which is why I was asking. If I know what to look for then it will be easier for me.. 
Hector Mota, Operations Manager at Medstar
Alyssa, no worries, thank you. 
I actually would appreciate your help with this since you know about these offers more than I do. I think it may be easier to write the offer each client has and then have someone check them off later to make sure they comply. 
What do you think?
Alyssa Workman, Medstar
You bet. Sounds good to me, Hector Mota, Operations Manager at Medstar Hector . I will add 3 new columns in the above mentioned spreadsheet. One will say what the ad copy says on Google, the other will say what the ad copy says on Facebook. The 3rd column will indicate if webpage is compliant, including pop-up and disclaimers.

Some of these clients mentioned are no longer doing marketing with us, I don't know if some new clients need to be added as well. Could you please verify who needs to be added vs removed from the spreadsheet? 

Would you prefer to check the offers on Google & Facebook and then provide Shane with the spreadsheet? Afterwards I can double check that they are all in compliance. 

Or vice versa? What do you prefer? 
Hector Mota, Operations Manager at Medstar
Good morning Alyssa.
I will check to see which clients are current since we do not need to do any which are no longer doing marketing with us.
We can have Gerlie Hazel Isubal, Medstar Gerlie and Charmae Arcayan, Medstar Charmae check the ad copy and write them down if they can. You and I will then double check and see which ones are compliant and need to be updated. Once that is done, we can then let Shane know. 
How does that sound?
Alyssa Workman, Medstar
Hector Mota, Operations Manager at Medstar Hector  do you still need my assistance with this? I know CO-OP deadline is January 15th. Let me know and I will prioritize this over the next few days. 
Hector Mota, Operations Manager at Medstar
Good morning Alyssa. 
Thanks for following up on this. 
I have not been able to do anything with this since the coops are taking most of my time and we only a few weeks to finish them all. 
Would it be possible to have someone go through these for me?
I have to spend most of my day today getting the Coops reports in order. 
Alyssa Workman, Medstar
Hector Mota, Operations Manager at Medstar Hector can you at least provide me with the link to the correct spreadsheet tab where all clients who are submitting for CO-OP are listed? I saw this screenshot in Chris's email but I am not sure where it is located. I want to make sure I am checking for the correct clients. 
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.