Medstar Team

COVID Facebook and Instagram Campaign for Medstar

Assigned to
Shane Quast, Medstar Shane Q.
Notes
Shane Quast, Medstar Shane  
I would like to rush this if possible. Let's set $1000 budget and see what happens. You can front load it. The ad copy is found on the COVID tab here. 
https://docs.google.com/spreadsheets/d/1eTfocVw68vBs6m56G3nMA__Yt68sKqoiTUbPFxBeihQ/edit?usp=sharing
You may need to setup a Facebook Pixel and I am not sure about conversion tracking. We are still updating Ad Copy on the sheet and will continue to upload graphics I just wanted to get this task going. Thanks Shane.

Comments & Events

Chris Zelig, Medstar
Melissa Zelig, Medstar Melissa  said it was a little bit insenstive so we are working on new graphics.
Shane Quast, Medstar
ok. let me know when the new image is ready. Do you have targeting in mind? 
Chris Zelig, Medstar
Shane Quast, Medstar Shane - We made a video that should be funny and work well. Let's push this out on Facebook and Instagram on our Medstar Media Facebook and Coolsculpting Page

Budget $1000
Targeting: People who like CoolSculpting Page - Exclude anyone who likes Skinney Medspa's page or lives in New York City.


Link to Video AD
Landing Page: https://medstarmedia.com/covid/
Conversion Page: https://medstarmedia.com/c/covid/
Facebook Headline Title: Get Your CoolSculpting Survival Guide 
(button: learn more)

Facebook link description: Learn how Coolsculpting providers are thriving. 

Facebook / Instagram Caption:
Closed during the crisis? CoolSculpting patients aren't gone. They're just online. Survive the shutdown with our free marketing guide for selling CoolSculpting online. Sell now. Treat once you reopen. 

This system works: 
  • Our NYC provider sold 109K worth of CoolSculpting treatments online in 5 days. 
  • Our provider in Utah sold 70K worth of spa services online in 10 days. 
  • Our provider in Wisconsin made 10K online in the first 24 hours. 

Click below to get your free guide.
Chris Zelig, Medstar
CJ Koegel, Medstar CJ - post this vide and caption to our instgram put a link in our bio

Link to Video AD
Landing Page: https://medstarmedia.com/covid/
Instagram Caption:
Closed during the crisis? CoolSculpting patients aren't gone. They're just online. Survive the shutdown with our free marketing guide for selling CoolSculpting online. Sell now. Treat once you reopen. 

Click link in bio to learn more. 
Shane Quast, Medstar
Thanks Chris. I'll get working on this. 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  I don't have permission on the GTM account to create tags. I need that to set up conversion tracking and launch. 
Hector Mota, Operations Manager at Medstar
Shane I sent you permission yesterday.... 
Let me check again to make sure you have ADMIN status. 
Shane Quast, Medstar
looks good now. thank you. 
Shane Quast, Medstar
Hector Mota, Operations Manager at Medstar Hector  The GTM account I have access to is not the same one that is on the landing page. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane  
I see that the GTM on that landing page is GTM-M2FMR4C.
However, I do not have access to that one. At least not in our Support list.
Chris Zelig, Medstar Chris , do you have any idea about that GTM?
If not, we will need Isaac to remove it and add the other GTM code.
Please let me know. 
Hector Mota, Operations Manager at Medstar
Shane Quast, Medstar Shane
Just got access to the GTM-M2FMR4C and granted you as well. 
Please check and let me know. 
Shane Quast, Medstar
Got it. Thank you!
Shane Quast, Medstar
Shane Quast completed this to-do.