Alyssa  keep an eye out on Ad reports for outstanding numbers to take notes on. 

Hey Alyssa Vania

I am going to task this out to Linda when she starts

Please feel free to add to this thread what is A good offer / budget/ anything that makes Click through rates / conversion rates stand out. Include talking points.

For all ads: scope out what competitors are doing always. Have client share screen, or change location on your screen to see what they are running. Keep simple. Do not put too high off a dollar amount off- or people will assume it costs as much as a car.

" Google is always a more qualified lead. However, more expensive than Facebook. Often Facebook is a cheaper lead, yet not as qualified and ready to buy as someone typing into google. We prefer to cover both Google and Facebook markets ( if possible)"

" We like to tell you the minimum budget that it takes for a campaign to get any traction. Google is an auction system. We will know within a few weeks whether that budget covers the market. You only pay for clicks ( not impressions) . We like to give google enough 'wiggle room' to show your ad for the full day. Once you get the hang of it, and your team is great at sales, the goal is to raise this budget eventually to dominate the market. People who spend more will always bring in more leads."

" We create our campaign pages differently than our other service pages. The most important components on your page is: 1. The offer  2. Clear Call-to-Action ( how to contact you) which often means we make obnoxious colors and buttons that slap people across the face. 3. WHY choose you over your competitors ( badges) 
4. Before and Afters are imperative ( better if they are unique) especially when advertising dermal fillers or any fat reduction procedure. "

BOTOX

budget:
ATLEAST 1000 on google
MUST spend atleast 1000 on Facebook or nothing at all. Under that- facebook will have a hard time getting out of "learning mode"


offers:
$10 unit or lower ( must purchase 50 units, or for the first 25 units) | $100 or more new client special ( must purchase atleast 25-50 units)
$150 or more off an area ( this might be a more confusing sale for people who don't understand botox)

talking points:
"better on FB because of Pharmaceutical Certificate which we can get, we have a contact with Allergan. However, Google ads still likes to pick and choose when to serve a Botox ad . With a good offer on FB, it creates new clients fast. These new clients might be a "one-and-done" but if you treat them right, they will be clients for life. This also helps get your brand out there"

" our best converting offer has been $9 unit new client special ( must purchase 50 units or more ) in Texas "

" You want to use a white pencil to talk about areas botox can treat. Facebook does not like needles"

DERMAL FILLERS
Budget
atleast 1000-1500- prefer on Google. Scope out completion to provide competitive offer. Have client google "lip fillers near me"
If Facebook is an option at least 1000

Offer
New Client Special $100-$200 off * must purchase a full syringe
Buy One get One Half Off New client special * alot of people cant do this

COOLSCULPTING
Budget
atleast 1500 on Google
Atleast 1000 on Facebook

OFFER
MAP guideline link ( unless they aren't being covered by Co-op)
highest offer: 50% off 8 treatments or more
1000-1300 off 8 treatments or more

EMSCULPT ( regular)

Budget
atleast 1500 on google
atleast 1000 on Facebook
* we prefer to cover both markets with this one because their isn't much consumer awareness

OFFER
$1000 off a package
$500 off a package
$750 off a package
**need to do more research about this one **

whitney.zelig@gmail.com I found these documents in emails as well. I think we can work a way to combine them

https://docs.google.com/document/d/1gF2_6ZsW-znX5bBV3AYicQCdZs4JkQr9Ohrs2h4DK0A/edit?usp=sharing

https://docs.google.com/document/d/1DKS5J19cA0c6tPEqZy1xwebaUiCQcn5lEHFIzrvCxI0/edit?usp=sharing

Vania Linda  

We could rename this project as "Onboarding and Client Success Management for New Hires"?? 

Types of Marketing for Events and Cost

https://docs.google.com/document/d/1P-NyY8ucTdFwzXxoJehYmejEPela3oJSgCpUtHetCuU/edit?usp=sharing

Hey Alyssa I likey likey these notes you're taking . 

I have made a spreadsheet. Check out "canned responses" as well as "Sales for Text/email/specials" tab. ( there is a tab for tips/giveaways for event marketing in that spreadsheet)

feel free to contribute as you see ads on facebook, ig, or even specials we've ran in the past. 

https://docs.google.com/spreadsheets/d/18Np49sNIv2xpUeyg4RVffCKSG80GOYTSM-NG8BO9f2A/edit?usp=sharing

whitney.zelig@gmail.com - added quick pitches you've already sent clients to  Column L of first tab

Will continue to fill out as I get your "I suggest" lines in emails to clients. Goal to create a template in your gmail when the Top Ten are filled out.