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Medstar Team

Chris Zelig, MedstarIsaac Klausnser, MedstarHector Mota, Operations Manager at MedstarJonnamae Jumawan, MedstarShane Quast, MedstarCharmae Arcayan, MedstarVania J, MedstarKamie Allen, Content ManagerSelena Vujatov, MedstarAlyssa Workman, MedstarIvonne Ackerman, MedstarElizabeth RuffaBrittany Redding, Digital Marketing Manager at MedstarJenna Maschino, Senior Support Specialist at MedstarJudi Vallano, Medstar +1 others
From the list: Operations

✔ Directions for J to do new reports

Chris Z. added this on
Completed by Chris Z.
Assigned to
Hector Mota, Operations Manager at Medstar Hector M. Jonnamae Jumawan, Medstar Jonnamae J.
Notes
Jonnamae Jumawan, Medstar Jonnamae - On a monthly basis our marketing team will send Google ads reports and sometimes Google ads + Facebook reports. We need to report on some basic metrics as well as put in some canned responses when performance changes. This will start for OCT in Nov. 

The basic Metrics Are:

Google Ads: Total Ad Cost: X Total Conversions: X Average Cost Per Conversion: X

(then you will break down the multiple campaigns, only one per treatment, meaning if we are running two campaigns for CoolSculpting you will add them up)
Example
CoolSculpting |  Ad Cost: X | Total Conversions:  Avg. Cost Per Conversion: X | Total Clicks | Avg. Cost Per Click:
Laser Hair Removal |  Ad Cost: X | Total Conversions:  Avg. Cost Per Conversion: X | Total Clicks | Avg. Cost Per Click:

Notes - INSERT RESPONSES HERE - We will provide you with those. 



Below you will find two reports, the metrics, and explanations of what happened. You will only be responsible for the metrics. Hector Mota, Operations Manager at Medstar Hector - I will have you come up with the canned responses and then run them by shane. 

Google Ads Account Summary:
(Spent / Conversions / CPA)
$12, 555 / 64 / $196.17
 
Notes on Google Ads:
  • December was really rough in terms of available search volume and the cost of media. 
  • I was able to get the CPA down from very high levels in October/ November, but lead volume was much lower than I would like to see.
  • On coolsculpting campaigns, the search impression share lost due to budget was ~10% last month.  If you’re comfortable, we can probably scale up the budgets considerably with the uptick in search volume this January.
  • The display remarketing campaign spent $60 last month for 8,200 impressions.  While not as effective as a traditional remarketing campaign, the “loophole” I found definitely does work.
 
 
Facebook Account Summary:
(Spent / Conversions / CPA)
$8,502.30 / 175 / $48.58
 
Notes on Facebook:
  • Performance from November to December was relatively similar despite it being a particularly difficult time of year to run ads on Facebook.  The total number of leads declined from 188 to 175. However, I do have 39 lead forms submitted from the retargeting campaigns that I can't get to show in this report.
  • In addition to the leads campaigns, the brand awareness campaign shows estimated ad recall of 3,240.  This metric is somewhat difficult to get an exact definition of.  Additionally, there were 13 page likes from awareness campaigns.

Comments & Events

Chris Zelig, Medstar Chris Zelig
Thank you J!
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Chris Zelig, Medstar
Chris Zelig completed this to-do.