right away Sir..

Sir Chris , is it the same format like co-op report?

or the same just like before? (adwords + analytics + fb) attached is an example:

1-14 to 1-27 Center for Medical Aesthetics Adwords-Analytics-fb.pdf 227 KB • Download

10 plus conversions? 
Got it. I will make a note of it now. 

Jonnamae - no the reports should already be in support@medstarmedia.com - you will just pull the info off the reports. You did this in nov. when u list comversions, clicks, etc

Please do spa trouve, shore and cor first

Hector  - can u send her an example of the report we are referring to 

Chris do you mean this one?
Jonnamae here it is.. I am also Fwd it to you via email. 
---------------
Hello.  How are you?

As you know, consumers are shaping their body in the wrong way right now. But the slow season is almost over. According to Google trends, consumer demand spikes after the holidays. Higher demand will drive down the cost per lead, making it easier for you to acquire patients. We will continue to do everything we can to secure your quality leads at the lowest cost possible. Don't be discouraged, soon you'll be removing the fat that your patients have gained these last few months.

The good news is that Coolsculpting is releasing new TV commercials at the end of December. These will ultimately generate & increase greater consumer demand. In turn, making it easier for you to gain more leads & customers.

Google's issue with PRP has negatively affected the majority of our provider's ad campaigns during November.  We are doing what we can but Google has made it clear. If you have PRP, Stem Cells, etc. listed on your site you cannot use their service to promote any of their products. See the policy below:

https://support.google.com/adspolicy/answer/9396731?hl=en

Attached is your report, below is a summary of the report and below that, you will find an explanation of the strategy we use to help bring in customers.

Nov. Ad Campaign Metrics

Google Ads (Date Range: 11/1/2019 - 11/30/2019)
Total Cost: $3,013
Total Conversions (Leads): 20
Average Cost Per Conversion: $150.63
Total Clicks: 328
Average Cost Per Click: $9.18
Search Impression Share: 69.43%

Facebook / Instagram Ads (11/1/2019 - 11/30/2019)
Total Cost: $490.38
Total Conversions (Leads): 8
Average Cost Per Conversion: $61.30
Total Clicks: 205
Impressions: 13,191

Marketing Strategy Details

Alpha/ Beta Campaigns, What’s the Difference

An Alpha campaign is built to exclusively target users that match a profile of someone most likely to be interested in, and most importantly pay for, the service being advertised.  Alpha campaign profiles are determined through extensive market research, past performance, and proprietary data exclusive to MedStarMedia. The profile will be based on demographics such as age, gender, and income. But it will also take into account behavioral traits, such as someone who frequently visits salons or had a recent relevant life event. Alpha campaigns are a little bit less restrictive with the specificity of the keywords in the campaign. This is because when we know the user is highly valuable, we want to have broader ways to reach them. 

A Beta campaign is built to target users that we may not have a complete profile on. While our profiling tools are quite robust, it is exceptionally difficult to know everything about every user. For instance, we may know their income but not gender.  Even if we know a little bit less about a user, when they are actively searching for the service we want to serve them timely advertising. Beta campaigns are more restrictive on the specificity of the keywords in the campaign. If we don’t know exactly who the user is, we want to know exactly what they’re searching for. 

Leads are amazing! We put tracking measures in place to accurately record as many leads as possible and attribute them back to every penny spent on advertising. However, even the best lead tracking will have gaps. User behavior, especially in an online setting is unpredictable at best. The path a patient will actually take to reach your office and pay for a service may be something that we cannot track. 

We also want to be aware that not all leads are created equal. A user that only makes minimum wage who fills out a lead form has very little value to your business. If we relied on “leads” as the only success event it may lead to poor decision making. At MedStar Media we take a hybrid approach to maximizing your advertising dollars.

The Alpha/Beta structure gives us the best of both worlds. We’re able to target the best possible customers for your business (Alpha) but also able to deploy machine learning bidding strategies to efficiently spend budgets (beta). 

Have a great day. 

Medstar Team

I remember now. hehe thanks Hector  

Sir Chris Hector , I added 

Spa Trouve
Shore Medical
COR Medspa
Eternal Medspa 
Center for Medical Aesthetics RI
Grace Medical Aesthetics
Emerson Medical 
Riverside Medical 
Nu Image
MyBella Vita
SeaMist Medspa
New Beauty Wellness 
The Medspa at the Delamar 
Dr. Julie Edelman
Forever Young Wisconsin
Forever Young Medspa

in the support draft but Nu Image, New Beauty Wellness, and The Medspa's FB report is missing.

Thank you J. 
I will take a look at them and begin sorting them out shortly to see which ones to send out. 

Hector , there's more:

YourFaceMd.com
Island Medical Laser
Bloom.Health 
Dr. Moran
Caring Dental
Truth + Beauty Spa
Docere 
Parakh Plastic Surgery
Amari Clinic
Bello Corpo
Grace+Beauty Med Spa
AOB Med Spa
ENGLEWOOD SPORTS MEDICINE ORTHO
Advanced Rejuvenation Center
Dr. Sabeti - Forever Young Wisconsin
Bella Gia MD (Dr Tram Nyguen)
Laser + Skin Institue - Dr. Lisa Breslauer
Cool Aesthetics - Dr Howard
Sight Of Beauty 
Hollywood Body Laser Center
AURA DERM
ALWAYS BEAUTIFUL 
Ritacca Cosmetic Surgery

Jonnamae
Good morning.
I just noticed that you have added the full text to the sample I sent you above. (The PRP issue and the Marketing Strategy Details)  All of that extra info was something we sent to clients in the reports about 2 months ago.
I do not think Chris would want us sending that email with that wording again.
Chris , can you please chime in and let Jon. know if you have any canned response or message you want to sent to clients for this month?
Thanks.

Jonnamae  I have verified with Chris and we do not need any of that extra stuff there. So please delete all of that PRP, other wording. The only thing we need are the metrics. 
Also, when you copy paste, please make sure that the "GREY" is not showing up. Meaning that it doesn't look like it was copied and pasted. 
Thanks J. 

copy Hector

done updating all the drafts Hector  

Good morning Jonnamae and thank you.
I am looking at the reports and I see that you still have the  Marketing Strategy Details Beta Campaign on there. Please remove that as well. I stated above that Chris only wants the METRICS there and the short intro. I will take care of writing individual responses for each client. 
Also, Chris also wants us to add the email addresses that the reports are going to. 
Please let me know if you have access to these email or contacts. 
Thanks Jonnamae. 

OK Hector , I'll just check previous emails as reference. thank you..

updated Hector  

I will check it out and let you know how it looks. 
Thank you J.