Let's finish this guide and then make into PDF. We can use it for marketing.


INVISALIGN GUIDE.MEDSTARMEDIA.MZ

 STEPS TO BECOMING THE TOP PRACTITIONER ONLINE

INTRO

Outrank your competitors online by integrating the following steps:

·       Have an Invisalign landing page on your website. The page needs at least 1,000 words of original content that establishes your expertise, authority, and trustworthiness as an Invisalign provider. 

·       Garner in-bound links to your Invisalign page from authoritative websites, such as news platforms, bloggers, or medical sites.

·       Up-date and optimize your profile on review platforms, google maps, and online directories.

·       Post new content on Invisalign, at least once a month (preferably more) on your website and social media accounts.

HAVE INVISALIGN PATIENTS COME TO YOU

An in-bound online marketing campaign is essential to adapting to the digital age of Invisalign and the cosmetic dentistry industry. 

Spend your money advertising ONLY to individuals who show an active interest in straightening their teeth with invisible aligners. Target your marketing by completing the following steps:

·       Refine your target demographic 

·       Advertise only to people who are actively searching online for Invisalign and/or Invisalign competitors.

·       Set up a targeted Google AdWords campaign

·       Create unique social media ads with customized Invisalign images and videos for your target audience

 

OPTIMIZE YOUR WEBSITE TO INCREASE YOUR LEADS

Attract more Invisalign patients by making it easier to contact you than to contact your competition.

·       Optimize your website to be mobile responsive and load quickly (under 3.5 seconds.)

·       Put the main graphic, phone number, and consult request form “above the fold” (the area of the website that is visible without having to scroll down.)

·       Integrate a pop-up consult request form and exit intent technology.

·       Follow a “long-form sales layout:” benefits, before and after images, calls to action, etc.

·       Optimize your website for all devices

 CONVERT MORE LEADS TO PATIENTS

Convert your website leads to patients by following these steps:

Set up conversion tracking (know how much it costs to generate a lead.)

Set up telephone performance software to track and listen to staff calls (They sound worse on the phone then you think.)

Monitor lead response time (you should contact a lead within 10 minutes of them filling out an online form.)

Train your staff on how to speak with prospective patients effectively. Well-trained staff converts 300% more leads than untrained staff.

Implement proper sales protocol (Contacting leads with automated emails, phone calls, texts, and implementing a schedule for following up with those leads.)

 

CASE STUDY: DR. ALLA DORFMAN, ALL SMILES DENTAL

Dr. Alla is the ….

 

SCHEDULE AN INVISALIGN MARKETING STRATEGY SESSION

Our Invisalign and Dental Practice Marketing Services

·       Website design and development

·       Search engine optimization (SEO) + Content creation and management

·       Targeted digital marketing and media campaigns on Google, Facebook, and Instagram

·       Conversion optimization (convert more leads to patients.)