Ivonne I get asked this in an email all the time. So I copied and pasted my response. Can you let me know which writer to assign this to? You did an amazing job with my last blog. My idea is to make this so a kindergartner could understand it. 

Can I get a quote:

  "When should you invest in SEO" my answer is always "Last Year."
-Whitney Zelig VP of Client Experience



"How do I get my website on the first page of Google." ( not paid ads but organic listing) 

It is the very delicate art of providing unique content, monthly updates, and technical support to optimize your website so Google considers you more of an "authority" over your competitors.

There are hundreds of things you can do to get your site to rank further up on Google. The topmost important:

1. TIME. TIME. TIME. You could invest 100k a month in SEO, and time would still be a huge factor. Your website will take a few more months to a year to rank. 

2. Unique and Frequent Content- your services pages are unique which is why you are on the 1st or 2nd page instead of the 8th page of Google. Adding monthly blogs to your site helps google know you are actively adding content to your site. Content includes unique copy & unique photos/videos. 

3. Technical SEO- Does your site load fast? Is it mobile-friendly? Are all links working? When we built your site it had a 100% SEO score. This is not a permanent score. SEO does NOT manage itself. It needs constant nurturing like a baby. 

We have a department in Medstar Media that focuses only on SEO and writing blogs. Most of our clients who invest in this package are #1 in their city. Again, it takes time. I get asked "When should I invest in SEO" my answer is always "Last Year."  Time is crucial. 

2. Unique Before & Afters

3. Always only add unique content to your site. Demo content is considered "plagiarized" by Google and they will penalize your site. 

4. Invite the press or the news to come in and write about you. Usually, this is done by giving a PR company 10k + (ouch) but I've seen small-town Medspas be able to pull this off by letting the news anchor/writer try out the Emsculpt NEO machine for free. This is what's called a "backlink" - the more websites linking to your website, the better. 

5. Apply for citations with BrightLocal - this is part of our SEO package, but you can do it yourself by going to https://www.brightlocal.com/