Medstar Team

Medstar Media - Body Sculpting campaigns

Assigned to
Chris Zelig, Medstar Chris Z. Ivonne Ackerman, Medstar Ivonne A. Jenna Maschino, Senior Support Specialist  at Medstar Jenna M. Vania J, Medstar Vania J.
Notes
We have this in another tab under Digital marketing but we need to get this launched this week. 

Comments & Events

Chris Zelig, Medstar
Jenna Maschino, Senior Support Specialist  at Medstar Jenna - here we will add the details to create the new "Medstar Ads" pipeline, we need help from Vania J, Medstar Vania and Isaac Klausnser, Medstar Isaac  to create the pipeline.
Chris Zelig, Medstar
Jenna Maschino, Senior Support Specialist  at Medstar Jenna - could you please proofread this and make any necessary adjustments. Vania J, Medstar Vania could you help Isaac set this up. Isaac Klausnser, Medstar Isaac I want to set this up in new pipeline called "Meta Ads" we need to hook up the lead form in FB as leads will be coming from that form under Medstar Clients.

First Text Message 
Hi <Name>, it's Chris from Medstar Media. I'd love to discuss the marketing strategies used by the top 1% of aesthetic providers to acquire more patients. 

Before we chat, could you tell me what areas of your business (Emsculpt, Coolsculpting, Injectables, etc.) you're looking to build and your two biggest local competitors?

I like to do a little research prior so I can add as much value as possible when we speak. 

First Email Day 1:  (If no reply to text within hour)

Hi <Name>, it's Chris from Medstar Media. I'd love to discuss the marketing strategies used by the top 1% of aesthetic providers to acquire more patients. 

I like to do research prior so I can add as much value as possible when we speak. Can you answer the following questions: 

  1. What areas of your business (Emsculpt, Coolsculpting, Injectables, etc.) you're looking to build?
  2. Who are your two biggest local competitors? 
  3. What have you tried in the past with digital marketing (Google Ads, Facebook, etc.) what was your monthly spend vs. return on ad spend?
Below are some samples of our work:

#1 in Nation for Body Sculpting Skinney Medspa
#1 Medspa in Texas - Vitalyc
#1 Medspa / Plastic Surgeon in Chicago - Concierge 
#2 Medspa in Utah - Haus of Aesthetics

We look forward to connecting with you.

Chris Z.
Medstar Media 

2nd Text Follow Up (1 day later)

Hey name, checking back in with you. If you’re anything like me, you probably forgot most of what you did yesterday. 

Yesterday you clicked on one of our digital marketing ads because you want to generate more revenue for your aesthetic practice. As you know, there are many agencies out there that claim they can help you, but few (if any) have a proven track record like we do:

#1 in Nation for Body Sculpting Skinney Medspa
#1 Medspa in Texas - Vitalyc Medspa 
#1 Medspa / Plastic Surgeon in Chicago - Concierge Plastic Surgery & Aesthetics 
#2 Medspa in Utah - Haus of Aesthetics

Let me know more about the areas of the business you would like to grow, and I can do a little research in your area and develop a plan to help you beat your competitors. 

3nd Text Follow Up (4 day later)

<insert blow dry gif>

<name>, I was blow-drying my hair and thought I heard thinking it was you. Unfortunately, I was mistaken. I have made many mistakes over the past ten years helping aesthetic practices acquire more patients, but I learned from them, and that is why Medstar Media’s roster of clients has more top performers than any other agency. 
If you want me to show you how it is done, let me know. 
Jenna Maschino, Senior Support Specialist  at Medstar I'm on it
Jenna Maschino, Senior Support Specialist  at Medstar
Chris Zelig, Medstar Chris I made some edits to your drafts shared above. Please let me know your thoughts. Thanks!

First Text Message 

Hi <Name>, it's Chris from Medstar Media. I'd love to show you the marketing strategies the Top 1% of aesthetic providers are using to acquire more patients. 

Before we chat, will you tell me which areas of your business you're looking to build (Emsculpt, Coolsculpting, Injectables, etc.) and who are your two biggest competitors locally?

I like to do a little research prior to connecting, to add as much value as possible when we speak.

First Email Day 1:  (If no reply to text within hour)

Hi <Name>, it's Chris from Medstar Media. I'd love to show you the marketing strategies that the Top 1% of aesthetic providers are using to acquire more patients.

I like to do a little research prior to connecting, so I can add as much value as possible when we speak. Can you answer the following questions: 

  1. What areas of your business (Emsculpt, Coolsculpting, Injectables, etc.) you're looking to build?
  2. Who are your two biggest competitors locally? 
  3. What have you tried in the past with digital marketing (Google Ads, Facebook, etc.) 
  4. What was your monthly spend vs. return on ad spend?

Below are some samples of our work:

#1 in Nation for Body Sculpting Skinney Medspa
#1 Medspa in Texas - Vitalyc Medspa 
#1 Medspa / Plastic Surgeon in Chicago - Concierge Plastic Surgery & Aesthetics 
#2 Medspa in Utah - Haus of Aesthetics

We look forward to connecting with you.

Chris Z.
Medstar Media
801-890-3847 

2nd Text Follow Up (1 day later)

Hey <Name>, checking back in with you. If you’re anything like me, you probably forgot most of what you did yesterday. 

Yesterday, you clicked on one of our digital marketing ads because you want to generate more revenue for your aesthetic practice. As you know, there are many agencies out there that claim they can help you, but few (if any) have a proven track record like we do:

#1 in Nation for Body Sculpting Skinney Medspa
#1 Medspa in Texas - Vitalyc Medspa 
#1 Medspa / Plastic Surgeon in Chicago - Concierge Plastic Surgery & Aesthetics 
#2 Medspa in Utah - Haus of Aesthetics

Let me know more about the areas of your business you would like to grow. I will research your area and develop a strategic plan to help you beat your competitors. 

3nd Text Follow Up (4 days later)

<insert blow dry gif>

Hey <Name>, I was just blow-drying my hair and thought I heard the phone ring. I thought maybe it was you calling to tell me you are ready to acquire more patients with our digital marketing services. Unfortunately, I was mistaken. Learning from marketing mistakes over the past ten years is exactly why Medstar Media’s client roster has more top performers than any other agency. 

If you want me to show you how it’s done, let me know.
Isaac Klausnser, Medstar
Jenna Maschino, Senior Support Specialist  at Medstar Jenna - Thank you

Chris Zelig, Medstar Chris - DONE

Please share the gif for the last follow up text.
Jenna Maschino, Senior Support Specialist  at Medstar
Isaac Klausnser, Medstar Isaac , here is the GIF for the last one:
Thanks for all your help!
Jenna Maschino turned on public link sharing for this to-do on
Isaac Klausnser, Medstar
Jenna Maschino, Senior Support Specialist  at Medstar Jenna - Thank you. Added the gift to the text.
Jenna Maschino, Senior Support Specialist  at Medstar You're the best!
Hector Mota, Operations Manager at Medstar
Hector Mota completed this to-do.